Growave Glossary

Welcome to the Growave Glossary!

This glossary provides definitions for terms and features found within the Growave platform. Whether you're exploring our Rewards, Reviews, Wishlist, or Instagram UGC apps, or navigating various settings, this resource will help you understand key concepts and use Growave to its full potential.

NOTES:

Settings and terminology may vary between Growave versions (V1 and V2). We are continuously working to improve the Growave interface, so terms and options may be updated from time to time.
Links in the Term column lead to the Growave admin panel. Links in the Explanation column lead to the Help Center articles with additional information.

Click one of the below sections to view relevant glossary terms:

🔧 General 🎁 Rewards 📝 Reviews 📜 Wishlist 📸 Instagram UGC

General

Term	Explanation
App	Means the Growave’s Reviews, Rewards, Wishlist, and Instagram UGC apps. The app can have multiple features.
Feature	Specific functionality or capability that the app provides to the users. Features are distinct components or tools within an app that enable users to perform specific tasks, solve particular problems, or access certain benefits.
Widget	It is a common name for the floating sidebars of the Wishlist and Reviews apps and a popup widget of the Rewards app. These widgets appear on the right/left side of the screen and are accessible from almost every page of the store. They allow users to leave reviews, manage earned points, learn more about their current status, and manage/share favorite items. Growave also offers other types of widgets that can be embedded into different pages on your Shopify store.
Launcher	A small floating button-shaped interface element that, when clicked, triggers an app widget (Reviews, Rewards, or Wishlist) to pop up. Positioned at the bottom or on the left or right sides of the page.
Tab	A user interface element that allows users to navigate between different sections or content areas within the same window or page. Tabs are typically organized in a row, and each tab corresponds to a different content panel or section that is revealed when the tab is clicked.
Home	Home page of the Growave admin panel
Admin panel	The Growave admin panel is a user-friendly interface where store administrators can manage and configure all aspects of Growave. It provides tools and settings for various apps, including Rewards, Reviews, Wishlist, and Instagram UGC, enabling merchants to enhance their e-commerce experience. Through the Growave admin panel, users can easily customize their loyalty programs, handle customer feedback, and integrate social media elements to drive engagement and sales.
Section	A distinct part or subdivision of a webpage or interface, designed to group related content or functionality together for better organization and ease of use. In the context of the Growave app, sections refer to specific areas dedicated to different features or settings, such as Rewards or Reviews, and Branding or Integrations.
Rewards app	This app is designed to set up and manage Loyalty and Rewards (Points, Referrals, and VIP Tiers programs), where customers earn rewards and points for purchases and other actions. Points can be further redeemed for rewards to encourage repeat business.
Reviews app	This app enables you to collect and showcase customer feedback across various shop pages and sections, helping build trust and enhance customer satisfaction. It also allows you to manage and respond to reviews directly, fostering engagement. Additionally, the app includes a Q&A feature, enabling customers to ask product-related questions, with shop owners providing answers to improve the shopping experience.
Wishlist app	This app allows customers to save their favorite products to a wishlist and share saved wishlists, making it easy to keep track of items they are interested in and encouraging future purchases.
Instagram UGC app	This app helps to integrate user-generated content from Instagram with your store, showcasing social media posts and tagged products to enhance visual appeal and drive engagement. Learn how to create and add shoppable Instagram galleries to your website to drive more sales.
Branding section	The branding section allows customizing the visual and functional aspects of the Growave app to align with your store’s brand identity, including colors, logos/icons, and messaging.
Customers section	A dedicated area within the Growave app where administrators can manage and interact with their customer base. This section includes tools and features for viewing customer profiles, tracking engagement, managing customer rewards and loyalty statuses, and analyzing customer behavior to enhance their overall experience and satisfaction.
Analytics section	A comprehensive area within the Growave app where administrators can access and analyze data related to various features, including Rewards (Points program, Referral program, VIP Tiers), Reviews, and Instagram UGC. This section provides detailed insights and metrics that help store owners understand customer behavior, measure the effectiveness of their loyalty programs, and optimize their strategies for better performance and engagement.
Import/Export section	A specialized area within the Growave app that allows administrators to efficiently manage data by importing and exporting information related to Rewards, Reviews, and Wishlist. This section provides tools to streamline data transfer, ensuring that information can be easily migrated, backed up, or integrated with other systems.
Integrations section	A dedicated area within the Growave app that allows administrators to connect and synchronize the app with external services and platforms. This section provides tools for integrating with third-party applications, enabling enhanced functionality, streamlined operations, and improved data flow across various systems.
Settings section	An area within the Growave app where administrators can configure and manage General settings (system notifications, custom email domain, cart selectors), Billing information about current plan, available plans and FAQs, and API credentials.
Notifications	This section can be found under each app's settings (Rewards, Reviews, Wishlist) and is used to set up and configure various email notifications.

Rewards

Term	Explanation
Points	A unit of value within the Growave Rewards program that customers can earn through various actions, such as making purchases, leaving reviews, or participating in promotional activities. Points can be accumulated and redeemed for rewards, encouraging customer engagement and loyalty.
Points program	A customer loyalty system where customers earn rewards and points for various actions. Points, in turn, can be further redeemed for rewards.
Points program status	A setting within the Growave app that allows businesses to activate or deactivate the Points program
Ways to earn	Actions or rules defining how customers can earn points and other rewards based on the value of their purchases and other activities like signing up, sharing on social media, leaving product reviews, etc. Reward types include points, discounts, gift card (available starting from the Growth plan), or free product (available starting from the Entry plan). The "Place order" and "Place XX orders - Punch card" rules can only offer points as rewards.
Points expiration	Points may have an expiration date, encouraging customers to use them within a specified time frame. Points expiration can be set under Rewards → Settings → Point program status. Here you can also set to notify customers before points expire in days.
Place order rule	Customers earn points when they make a purchase. Reward type: Only points can be used as a reward.
Place XX orders - Punch card rule	Customers earn points after completing a specified number of purchases. Reward type: Only points can be used as a reward.
Minimum purchase amount	Set a minimum purchase amount to qualify for the reward — this setting is available for Place order and Place XX orders - Punch card rules. For other reward rules, the Minimum purchase amount is available under More options when the reward type is set to Discount (Fixed, Percentage, and Free shipping).
Reward delay	Option to delay the reward, giving points after a specified period.
Frequency limit	Limit how many times a customer can receive a certain reward within a specific period.
Spend X to get Y rule	Customers earn a specific reward when they spend a certain amount of money. Reward types: points, discount, gift card, free product.
Buy X to get Y rule	Customers earn a reward for purchasing a specific product or products from the specified collection. Reward types: points, discount, gift card, free product.
Sign up rule	Customers can earn an award for creating a new account on the store. Reward types: points, discount, gift card, free product.
Celebrate birthday rule	Customers earn points on their birthday. Reward types: points, discount, gift card, free product. Birthday verification: The customer’s birthday must be recorded in their account. Reward frequency: Points are awarded once per year on the customer's birthday. If customers change their birth dates, they will only get birthday rewards for the new date starting the following year. Notification: Customers may receive an email informing them of their birthday reward.
Birthday point multiplier	A setting within the “Celebrate birthday” rule allows multiplying points earned by a customer for purchases on their birth date.
Subscribe to newsletter rule	Customers earn points for subscribing to the store's email or sms newsletter. Reward types: points, discount, gift card, free product. Subscription Verification: The customer must provide a valid email address and confirm their subscription. One-Time Reward: Points are awarded only once per customer for subscribing. Notification: Customers may receive a confirmation email and notification about the points awarded.
Leave review rule	Customers earn points for writing a product review. Reward types: points, discount, gift card, free product.
Share on (X, Facebook)	Reward customers for sharing your shop on X or Facebook.
Follow on (X, Instagram, YouTube, TikTok)	Reward customers for following your accounts on X, Instagram, YouTube, and/or TikTok. NOTE: Growave doesn’t track whether the customer actually followed your account. We only track page visits.
Visit Facebook rule	Reward customers for visiting your Facebook business page.
Share website rule	Reward customers for sharing your website on different channels (social media, messenger, and email). If you switch on all sharing options and set the frequency limit for this rule, e.g., once per 365 days, a customer will receive a reward for only one sharing action.
Reward type	Growave offers shop owners five options to reward customers for actions: Points, Discount, Gift card (Growth plan), Free product (Entry plan)
Ways to redeem	Rewards or points-spending rules define how customers can redeem accumulated points for various rewards, such as amount discount, percentage discount, gift cards (Growth plan), free products (Entry plan), or free shipping (Entry plan).
Amount discount	This reward provides a monetary discount on the total order cost. Points are exchanged for a specific amount of discount (e.g., $10 off). You can configure amount discounts with either a fixed or variable discount type. NOTE: it is recommended to set minimum and maximum redeemable values to prevent redemption of huge discounts by customers.
Percentage discount	In this case, points are exchanged for a percentage discount (e.g., 10% off). Fixed and variable discount types are available for the Percentage Off rule.
Free shipping	Customers can spend their points to cover the shipping costs of their orders. It is recommended to define the minimum order value, maximum shipping cost that will be covered by the discount, and define eligible countries. Available starting from the Entry plan. Learn more about Free shipping settings.
Free product	Customers can spend their points to receive a specific product for free. Available starting from the Entry plan. Learn more about setting up a Free product.
Gift card	Customers can spend their points to receive a gift card for future purchases. Available starting from the Growth plan. Learn more about Gift card usage.
Allowed discount combinations	The permissible ways different types of discounts can be used together when customers redeem points. This setting specifies whether different discounts (order, product, shipping) can be applied together. Combined discounts cannot be applied to the Free product reward.
Available exclusively for customers with listed tags	A setting that restricts the redemption of rewards to customers who have specific tags. Tags can be set in the Shopify → Customers section, allowing for targeted reward distribution.
Minimum purchase amount	The minimum order value a customer must reach to qualify for a reward.
Boost campaign	A feature that lets you set up time-limited offers to increase store activity by multiplying points for orders.
Referral program	A feature within the Rewards app in Growave that incentivizes customers to refer new customers to the business. Referring customers are given a unique referral link to share. When a new customer uses this link to make a purchase, both the referrer and the referred friend may receive rewards.
Referral program status	A setting within the Growave app that allows businesses to activate or deactivate the Referral Rewards program.
Referral rewards	Incentives given to customers for successfully referring new customers to a business through the Referral Program. Referring customers: Can receive rewards such as discounts, gift cards, free products, points, or no reward, depending on the program's settings. Referred friends: May be offered rewards like discounts, gift cards, free products, or no reward upon their first purchase using the referral link or code.
Referring customer	The existing customer who shares their unique referral link to encourage others to make a purchase.
Referred friend	The new customer who makes a purchase using the referral link provided by the referring customer.
Referral channels	Platforms or methods through which customers can share their referral links to invite new customers to a business. Within Growave, these channels include Facebook, X, WhatsApp, Facebook Messenger, Email, Pinterest.
Custom domain	A personalized web address that businesses can use for their referral links, replacing the default domain provided by the referral program. Instead of using a generic domain like `ref.growave.com` , businesses can set up a custom domain (e.g., `ref.yourstore.com` ) for their referral links. Custom domain enhances brand consistency and professionalism, making referral links more recognizable and trustworthy to customers. This feature is available on Growth, Plus, and Custom plans in Growave. View this guide on setting up a custom domain.
Fraud detection	A set of processes used to identify and prevent fraudulent activities within a loyalty or referral program. Scenarios for suspicious activity: The Referring Customer places the order using their referral link. The Referred Friend has the same initials as the Referring Customer. The Referred Friend uses the same shipping address as the Referring Customer.
Reports	Summarized data and insights available within the Growave app to track and analyze the performance and activity of various programs and features. Fraud detection reports: Found in the Referral program, these reports help identify suspicious activity and potential fraud. Analytics reports: Accessible in the Analytics section, users can generate reports on Points, Referral Program performance, and VIP Tiers to evaluate the effectiveness of these features.
VIP Tiers	A loyalty system within the Growave app that classifies customers into various tiers based on specific milestones to offer tailored rewards and benefits. Milestones for achieving a tier: Earn points: Tiers are based on the number of points a customer has accumulated. Spent amount: Tiers are determined by the total amount a customer has spent. Purchases made: Tiers are assigned based on the number of purchases a customer has completed. Customer tag: Tiers are allocated according to customer tags, which can be used to segment and reward specific groups. Referrals completed: Tiers are defined by the number of successful referrals a customer has made. Learn how to choose the right milestone for your VIP Tiers program.
Tier Builder	A tool within the VIP Tiers program that allows businesses to create and customize VIP Tiers by defining the criteria and rewards associated with each tier.
VIP Tiers program status	A setting within the Rewards section of the Growave app that allows businesses to enable or disable the VIP Tiers program ( Rewards → Settings → VIP Tiers program status).
VIP Tier enrollment	The process of configuring how customers are added and classified within the VIP Tiers program based on their activity and engagement with the business. Look up activity from the first order: Tracks and includes all orders made by the customer from their first order onward for calculating their VIP status. Current year: Considers order history starting from January 1st of the current year, tracking customer activity from that date for tier calculations. Specific date: Allows you to set a particular date as the starting point for calculating a customer’s status and tier eligibility. Update tier progress after the last customer activity: Updates and assigns customer tiers based on their most recent activity, including order count, points earned, or amount spent, depending on the selected milestone.
VIP Tier rewarding	This setting allows to customize the frequency of rewards for reaching a specific VIP tier: Reward only once: The reward for a tier is issued only once. If a user achieves the same tier again, they will not receive the reward. Reward on every tier update: The reward for a tier is issued each time the user achieves the tier, regardless of how many times they reach it.
Default tier	A setting on the VIP Tiers page that assigns the initial VIP tier to customers who do not meet the criteria for higher tiers. Customers are assigned to this tier without needing to meet any specific milestones, ensuring that all customers receive some level of benefits from the start.
Points multiplier	A setting in the VIP Tiers page that enhances the number of points a customer earns for achieving a tier.
Entry reward	A reward assigned to customers upon reaching a specific VIP tier in the Growave app's VIP Tiers program. Rewards may include points, discounts, gift cards, a free product, or no reward.
Notifications	Section of the Rewards app used to set up and customize notifications for Points, Referral, and VIP Tiers programs. Includes the following notifications: Points earned: An email sent to customers when they earn points from a purchase. Reward redeemed: An email sent to customers when they redeem rewards using their earned points. Points expiration - warning: An email sent to customers to notify them that their points are about to expire. Celebrate birthday: An email sent to customers to celebrate their birthday with a reward. Friend received referral: An email with reward information sent to the referred friend. Referral completed: An email sent to customers when their referral is successfully completed and they receive their reward. Tier unlocked: An email sent to customers when they achieve a new VIP tier. Changed balance: An email sent to customers when their point balance is updated or modified.
Rewards page	A dedicated page on a website created using Growave's Rewards app, where users can view and manage their rewards. This page includes information on earning rules, available rewards, and redemption options. Shop owners can personalize the Rewards page with pre-developed widgets such as Ways to Earn Points, Ways to Spend Points, Referral Program, and VIP Tiers. Rewards Page is available on Growth, Plus, and Custom plans
Reward management	A setting in the Growave Rewards app that allows you to award or cancel rewards based on the financial status of customer orders.
Rewardable amount	The portion of the order value on which points are calculated. You can exclude taxes, shipping, discounts, and gift cards from order value calculations or include them.
Eligibility configuration	A setting that allows you to determine which customers and products are eligible to participate in the Rewards program.
Reset Rewards programs	A feature that allows you to reset all reward balances, points, and/or VIP Tiers to default values within the Growave Rewards app. This feature clears all accumulated points, rewards, and program data, effectively starting the rewards program from scratch. Useful for resetting the rewards program at the beginning of a new period, after significant changes, or when transitioning to a new rewards structure.
Rewards for past actions	A feature in the Growave Rewards app that allows customers to receive rewards for actions they have taken in the past (before the activation of the rewards program or changes in the program rules) based on the points-earning rules: Sign up Place order and order-related actions Leave review Newsletter subscription
FAQ	A section under the Growave Rewards app for creating frequently asked questions related to the Rewards program participation, earning, and spending rules. The FAQ section is accessible via the (?) icon in the Rewards widget. Version 1: FAQs were automatically displayed on non-customizable Rewards pages created by default. Version 2: FAQs can be added to the Rewards page with collapsible sections using the Shopify page customizer.

Reviews

Term	Explanation
Notifications	Section of the Reviews app used to set up and customize notifications: 1st review request email: An automated email sent to customers once their order is paid and fulfilled, requesting them to leave a review. 2nd review request reminder: A second automated reminder email sent to customers if they haven't left a review after the 1st review request. 3rd review request reminder: A third automated reminder email sent to customers if they haven't left a review after the 2nd review request. Unverified review: A verification email sent to a customer who left a review without logging in, asking them to verify their review. You can restrict review collection from verified buyers only in the Reviews settings. Replied to your question: A notification email informing customers that their question has received a reply. Replied to your review: A notification email informing customers that their review has received a reply. Updated your review: A notification email informing customers that their review has been updated.
Reviews status	A setting that allows enabling or disabling the Reviews app. Located under Reviews → Settings → General tab.
Collect Reviews	A section where you manage all review collection settings. Located under Reviews → Settings → General tab.
Collect only verified reviews	A setting that restricts reviews to customers who have purchased the product, hiding the review form from all other visitors.
Require review titles	A setting that mandates customers to include a title when submitting reviews.
Product exclusion	A setting that allows you to exclude tagged products from the queue for review request emails, preventing Growave from collecting reviews for these products.
Manage reviews	A section where you control the auto-publishing of reviews , notifying the shop owner of the reviews left by customers, displaying reviews for unpublished products, grouping the reviews, and translating reviews (available in Growave V2). Located under Reviews* → Settings → General tab. *Starting from July 8, 2024, all new reviews will be automatically published after 14 days, regardless of your auto-publishing rating setting. This setting is mandatory and cannot be disabled, as it is required by Spotify.
Display reviews tab	A tab featuring widgets that can be enabled to display reviews on the website. There are 4 widgets available in this tab and page editor. Currently (August 2024), they have different names in the admin panel and the page customizer respectively: Product reviews widget → Reviews widget, Average rating widget → Product avg rating, Reviews slider widget → Reviews slider, Product Reviews Mini Slider → Reviews Mini Slider.
Custom questions tab	A tab in the Reviews settings allowing you to generate more detailed reviews by adding customized questions to the review widget and review request emails. You have an option to ask product- and customer-related questions.
Questions and Answers tab	A tab in the Reviews settings that allows you to enable or disable Q&A section, and to enable notifications about new questions asked by customers/visitors.

Wishlist

Term	Explanation
Manage Wishlist	The main page of the Wishlist app, providing metrics and statistics such as the number of items added to wishlists by customers and visitors within a specified period, statistics on wishlist notifications, most loved items, and out-of-stock favorites. The only setting available here is the date selector, which allows you to adjust the reporting period.
Wishlist status	A setting that allows enabling or disabling the Wishlist app. Located under Wishlist → Settings.
Require guests to provide email addresses	A setting (checkbox) in the Wishlist Settings section that prompts guests to provide their email addresses when adding items to the Wishlist. The text in this prompt can be changed here: Branding → Language editor → Wishlist → Save Wishlist Modal.
Save My Wishlist	A setting (checkbox) in the Wishlists settings section that allows enabling the pop-up to help guests save their wishlist before leaving your website. Once activated, they will receive an email notification with a link to their saved wishlist.
Remove items from wishlist upon purchase	This option automatically removes items from a customer's wishlist once they have been purchased (available for users of Growave version 2).
Share wishlist	This option allows you to select which social media platforms your customers can use to share their wishlists, enhancing engagement and visibility for your store.

Instagram

Term	Explanation
Instagram Galleries	A feature within the Instagram UGC app in Growave that lets you create galleries from Instagram posts using specific hashtags. These curated galleries can be showcased on various shop pages, including product pages, enhancing product display with user-generated content.
Hashtag	A keyword or phrase preceded by the “#” symbol used on Instagram to categorize and tag content. In the context of Instagram UGC, hashtags are used to pool and aggregate Instagram posts into galleries based on shared themes or topics, which can then be displayed on shop pages.
Layout	The arrangement and presentation style of images within a gallery. It determines how images are displayed on the page and includes several options: Masonry layout: Images are displayed in a staggered arrangement with varying sizes, creating a dynamic and space-efficient look. Grid layout: Images are organized in a uniform grid with consistent rows and columns, providing a structured and orderly appearance. Listing layout: Images are arranged in a vertical or horizontal list format for a straightforward presentation. Slider layout: Images are presented in a carousel format, allowing users to navigate through them by sliding left or right.
Shoppable Instagram page	A dedicated page within Growave's Instagram UGC app that allows users to integrate Instagram posts directly into their store. This page displays Instagram posts tagged with products from your shop, enabling customers to view and purchase products directly from the Instagram feed. It enhances the shopping experience by blending social media content with e-commerce functionality.