Growave Glossary

Specific functionality or capability that the app provides to the users.

Features are distinct components or tools within an app that enable users to perform specific tasks, solve particular problems, or access certain benefits.

It is a common name for the floating sidebars of the Wishlist and Reviews apps and a popup widget of the Rewards app. These widgets appear on the right/left side of the screen and are accessible from almost every page of the store. They allow users to leave reviews, manage earned points, learn more about their current status, and manage/share favorite items.

Growave also offers other types of widgets that can be embedded into different pages on your Shopify store.

A dedicated area within the Growave app where administrators can manage and interact with their customer base. This section includes tools and features for viewing customer profiles, tracking engagement, managing customer rewards and loyalty statuses, and analyzing customer behavior to enhance their overall experience and satisfaction.

In the Customers section, you'll find the Customer questions item — this feature ties into the Attributes functionality in Growave 2.0, replacing the Custom questions available in Growave 1.0.

For detailed instructions, refer to this guide on setting up Attributes in Growave 2.0.

Customers earn points when they make a purchase.

Reward type: Only points can be used as a reward.

Customers earn points after completing a specified number of purchases.

Reward type: Only points can be used as a reward.

Customers earn a specific reward when they spend a certain amount of money.

Reward types: points, discount, gift card, free product.

Customers can earn an award for creating a new account on the store.

Reward types: points, discount, gift card, free product.

Customers earn points on their birthday.

• Reward types: points, discount, gift card, free product.
• Birthday verification: The customer’s birthday must be recorded in their account.
• Reward frequency: Points are awarded once per year on the customer's birthday. If customers change their birth dates, they will only get birthday rewards for the new date starting the following year.
• Notification: Customers may receive an email informing them of their birthday reward.

Customers earn points for subscribing to the store's email or sms newsletter.

Reward types: points, discount, gift card, free product.

Subscription Verification: The customer must provide a valid email address and confirm their subscription.

One-Time Reward: Points are awarded only once per customer for subscribing.

Notification: Customers may receive a confirmation email and notification about the points awarded.

Reward customers for following your accounts on X, Instagram, YouTube, and/or TikTok.

NOTE: Growave doesn’t track whether the customer actually followed your account. We only track page visits.

This reward provides a monetary discount on the total order cost. Points are exchanged for a specific amount of discount (e.g., $10 off). You can configure amount discounts with either a fixed or variable discount type.

NOTE: it is recommended to set minimum and maximum redeemable values to prevent redemption of huge discounts by customers.

Incentives given to customers for successfully referring new customers to a business through the Referral Program.

• Referring customers: Can receive rewards such as discounts, gift cards, free products, points, or no reward, depending on the program's settings.
• Referred friends: May be offered rewards like discounts, gift cards, free products, or no reward upon their first purchase using the referral link or code.

A personalized web address that businesses can use for their referral links, replacing the default domain provided by the referral program.

Instead of using a generic domain like ref.growave.com , businesses can set up a custom domain (e.g., ref.yourstore.com ) for their referral links.

Custom domain enhances brand consistency and professionalism, making referral links more recognizable and trustworthy to customers.

This feature is available on Growth, Plus, and Custom plans in Growave.

View this guide on setting up a custom domain.

A set of processes used to identify and prevent fraudulent activities within a loyalty or referral program. Scenarios for suspicious activity:

• The Referring Customer places the order using their referral link.
• The Referred Friend has the same initials as the Referring Customer.
• The Referred Friend uses the same shipping address as the Referring Customer.

Summarized data and insights available within the Growave app to track and analyze the performance and activity of various programs and features.

• Fraud detection reports: Found in the Referral program, these reports help identify suspicious activity and potential fraud.
• Analytics reports: Accessible in the Analytics section, users can generate reports on Points, Referral Program performance, and VIP Tiers to evaluate the effectiveness of these features.

A loyalty system within the Growave app that classifies customers into various tiers based on specific milestones to offer tailored rewards and benefits.

Milestones for achieving a tier:

• Earn points: Tiers are based on the number of points a customer has accumulated.
• Spent amount: Tiers are determined by the total amount a customer has spent.
• Purchases made: Tiers are assigned based on the number of purchases a customer has completed.
• Customer tag: Tiers are allocated according to customer tags, which can be used to segment and reward specific groups.
• Referrals completed: Tiers are defined by the number of successful referrals a customer has made.

Learn how to choose the right milestone for your VIP Tiers program.

Available for Growave Version 2 (Growth plan and above)

Perks are additional rewards that can be offered to VIP Tier customers. Found at the bottom of each tier editing page, this feature allows shop owners to define up to five custom perks for their top customers outside the standard loyalty program.

Key features:

• Add up to 5 perks per VIP tier
• Customize perks to suit your business needs
• Supports multiple languages

Perks give shop owners flexibility in offering exclusive rewards to enhance customer loyalty and engagement with VIP members.

The process of configuring how customers are added and classified within the VIP Tiers program based on their activity and engagement with the business.

• Look up activity from the first order: Tracks and includes all orders made by the customer from their first order onward for calculating their VIP status.
• Current year: Considers order history starting from January 1st of the current year, tracking customer activity from that date for tier calculations.
• Specific date: Allows you to set a particular date as the starting point for calculating a customer’s status and tier eligibility.
• Update tier progress after the last customer activity: Updates and assigns customer tiers based on their most recent activity, including order count, points earned, or amount spent, depending on the selected milestone.

This setting allows to customize the frequency of rewards for reaching a specific VIP tier:

• Reward only once: The reward for a tier is issued only once. If a user achieves the same tier again, they will not receive the reward.
• Reward on every tier update: The reward for a tier is issued each time the user achieves the tier, regardless of how many times they reach it.

Section of the Rewards app used to set up and customize notifications for Points, Referral, and VIP Tiers programs. Includes the following notifications:

• Points earned: An email sent to customers when they earn points from a purchase.
• Reward redeemed: An email sent to customers when they redeem rewards using their earned points.
• Points expiration - warning: An email sent to customers to notify them that their points are about to expire.
• Celebrate birthday: An email sent to customers to celebrate their birthday with a reward.
• Friend received referral: An email with reward information sent to the referred friend.
• Referral completed: An email sent to customers when their referral is successfully completed and they receive their reward.
• Tier unlocked: An email sent to customers when they achieve a new VIP tier.
• Changed balance: An email sent to customers when their point balance is updated or modified.

A dedicated page on a website created using Growave's Rewards app, where users can view and manage their rewards. This page includes information on earning rules, available rewards, and redemption options.

Shop owners can personalize the Rewards page with pre-developed widgets such as Ways to Earn Points, Ways to Spend Points, Referral Program, and VIP Tiers.

Rewards Page is available on Growth, Plus, and Custom plans

A feature that allows you to reset all reward balances, points, and/or VIP Tiers to default values within the Growave Rewards app.

This feature clears all accumulated points, rewards, and program data, effectively starting the rewards program from scratch. Useful for resetting the rewards program at the beginning of a new period, after significant changes, or when transitioning to a new rewards structure.

A feature in the Growave Rewards app that allows customers to receive rewards for actions they have taken in the past (before the activation of the rewards program or changes in the program rules) based on the points-earning rules:

• Sign up
• Place order and order-related actions
• Leave review
• Newsletter subscription

A section under the Growave Rewards app for creating frequently asked questions related to the Rewards program participation, earning, and spending rules. The FAQ section is accessible via the (?) icon in the Rewards widget.

• Growave 1.0: FAQs were automatically displayed on non-customizable Rewards pages created by default.
• Growave 2.0: FAQs can be added to the Rewards page with collapsible sections using the Shopify page customizer.

• 1st review request email: An automated email sent to customers once their order is paid and fulfilled, requesting them to leave a review.
• 2nd review request reminder: A second automated reminder email sent to customers if they haven't left a review after the 1st review request.
• 3rd review request reminder: A third automated reminder email sent to customers if they haven't left a review after the 2nd review request.
• Unverified review: A verification email sent to a customer who left a review without logging in, asking them to verify their review. You can restrict review collection from verified buyers only in the Reviews settings.
• Replied to your question: A notification email informing customers that their question has received a reply.
• Replied to your review: A notification email informing customers that their review has received a reply.
• Updated your review: A notification email informing customers that their review has been updated.

A tab featuring widgets that can be enabled to display reviews on the website.

There are 4 widgets available in this tab and page editor. Currently (August 2024), they have different names in the admin panel and the page customizer respectively: Product reviews widget → Reviews widget, Average rating widget → Product avg rating, Reviews slider widget → Reviews slider, Product Reviews Mini Slider → Reviews Mini Slider.

• Masonry layout: Images are displayed in a staggered arrangement with varying sizes, creating a dynamic and space-efficient look.
• Grid layout: Images are organized in a uniform grid with consistent rows and columns, providing a structured and orderly appearance.
• Listing layout: Images are arranged in a vertical or horizontal list format for a straightforward presentation.
• Slider layout: Images are presented in a carousel format, allowing users to navigate through them by sliding left or right.