Shop Instagram page for Shopify

The Shop Instagram page is a dedicated page on your Shopify store that showcases a shoppable Instagram gallery. This page is automatically created when you set up Instagram UGC in Growave, but it remains hidden from customers until you add it to your store’s navigation.

You can access your Shop Instagram page at: yourshopify.com/pages/shop-instagram

How the Shop Instagram page works

The Shop Instagram page allows you to feature Instagram content and turn engagement into sales. Customers can browse images from your Instagram feed and click on tagged products to shop directly from the gallery. This makes it easier for visitors to discover products in a more visual and engaging way.

How to add the Shop Instagram page to site navigation

To make the page accessible to customers, add it to your store’s navigation:

1. In your Shopify admin, go to Content → Menus.
2. Select the Main menu, click Add menu item.
3. In the Label field, enter the page title (e.g., Shop Instagram).
4. Under the Link field, select Pages from the dropdown and choose Shop Our Instagram.
5. Click the Check icon and save the changes.

Now, customers can easily access the Shop Instagram gallery from your store’s main navigation.

How to drive traffic to the Shop Instagram page

Once the page is live, you can increase engagement by:

• Adding the link to your Instagram bio to direct followers to shop from your feed.
• Using Instagram Stories with a link sticker to highlight the gallery.
• Mentioning the page in posts and captions to encourage visitors to browse and shop.

Customizing the Shop Instagram page

You can adjust the layout, filters, and appearance of your Instagram gallery in the Growave app. Customization options include:

• Changing the layout between Masonry, Grid, Listing, and Slider options.
• Changing the number of columns and rows.
• Selecting specific Instagram posts to display.
• Applying filters to show only tagged products and more.

Alternative: Embed the Instagram gallery on another page

If you prefer to integrate Instagram UGC into an existing page instead of using a separate Shop Instagram page, you can manually embed the gallery. Learn how to embed an Instagram gallery on any page.

The Shop Instagram page turns your Instagram content into a powerful sales tool. By making it easily accessible and promoting it across channels, you can enhance customer engagement and increase conversions.

If you have any questions or need assistance, please don’t hesitate to contact our support team at support@growave.io or via the chat icon in the right-bottom corner.