Best practices for setting up VIP Tiers

The VIP Tiers program (link to admin panel) effectively retains customers by fostering a sense of exclusivity and encouraging higher spending. Increase customer lifetime value by setting up a tiered engagement system to reward your most loyal customers. This guide provides best practices for setting up the VIP Tiers program.

Access VIP Tiers setup

To begin, access the Growave admin panel, navigate to Rewards → VIP Tiers, and click the "Add Tier" button.

Give unique names to each tier

Make sure that the names of your VIP tiers are easily understandable by customers. In addition to naming the tiers, you have the option to include an engaging description and upload a tier image or icon.

Select the milestone

Choosing the right milestone is crucial for setting up an effective VIP tier program. Understanding how customers become eligible for different tiers will help you leverage the program's benefits. For details on milestones, explore the Choosing milestones guide.

Here’s why choosing the right milestone matters and how to proceed:

1. Earn points: For a points-based program, choose the Earn Points milestone. This milestone tracks the points users accumulate and assigns tiers based on their point totals. Make sure that the milestone aligns with the points needed to reach each tier, as well as the rewards and discounts offered.
2. Purchases made: If increasing purchase frequency is your focus, select the Purchases Made milestone. Reward customers based on the number of purchases they make. This can encourage repeat purchases and increase engagement with your VIP tier program.
3. Spent amount: If your goal is to drive higher spending, use the Spent Amount milestone. This milestone rewards customers who spend a certain amount in your store. Encourage higher spending with special gifts or exclusive benefits for surpassing spending thresholds. This helps identify and retain high-value customers.
4. Customer tag: Use the Customer Tag milestone if you want to assign VIP tiers based on customer tags. This allows you to target specific customer segments for tier eligibility.
5. Referrals completed: For a referral-based program, opt for the Referrals Completed milestone. This milestone tracks the number of referrals a customer completes. Set requirements for the number of referrals needed to qualify for each tier, encouraging more referrals and expanding your customer base.

Assign users to default tier

This functionality ensures that users without any progress in the loyalty program are automatically assigned a Default Tier, motivating them to engage and participate:

Users with insufficient progress to achieve higher tiers will automatically be placed in the Default tier. They will continue to participate in the tier program and will move to higher tiers as soon as they reach the required progress.

Set up points multiplier

Consider using the Points Multiplier option to set a different reward amount for each tier.

Add a tag to members when achieving a tier

Activate the checkbox to reveal the input field. Enter a tag that will be assigned to the customer upon reaching a specific tier.

Reward customers for achieving a tier

Entice customers to spend more time in the store by offering them points, discounts, gift cards, or free products for achieving a tier. Learn more about rewarding options.

Reward with discount

If you choose to reward customers with a discount upon tier achievement, configure the following options to define the discount details:

1. Discount type: Select Fixed amount, Percentage discount, or Free shipping.
2. Discount usage: You can limit the total number of times the discount can be applied by a single customer or decide not to limit the use of this discount.
3. Minimum purchase amount: Specify if there is a minimum purchase amount required for the discount to apply.
4. Applies to: Select whether the discount applies to All products or Selected collections.
5. Allowed discount combinations: Decide whether the discount can be combined with other order, product, or shipping discounts. Learn more about allowed discounts combination.
6. Set discount lifetime: Define the duration for which the discount will be valid.

Set up extra perks

To maximize the effectiveness of your VIP Tiers, consider offering exclusive perks to reward your top customers. With the Perks feature, you can add up to five custom perks per VIP tier to enhance customer loyalty beyond the standard points and rewards.

How to set up perks:

• Navigate to the VIP Tiers section in your admin panel and select the tier you want to edit.
• At the bottom of the editing page, find the Perks section.
• Activate the perks feature by checking the box and enter up to five perks that will be available for customers in that tier.

Tips for creating perks:

• Customize perks to align with your brand and customer needs, such as free products, early access to sales, or exclusive content.
• Ensure perks are clearly communicated to customers, so they understand the value of each VIP tier.
• Use the multilingual feature to offer perks in different languages, catering to your international customers.

By carefully selecting and promoting these perks, you can significantly enhance customer engagement and encourage more members to aspire to higher VIP tiers.

Analyse and refine your VIP Tiers program

Regularly monitoring your VIP Tiers program helps you understand its performance and identify areas for improvement. Use the VIP Tiers analytics section to track key metrics, such as which customers have achieved specific tiers, when they achieved them, and the average order value within the program.

To access this data, navigate to Rewards → Analytics → VIP Tiers in your Growave admin.

Here you can:

• Select a reporting period using the date selector.
• View data for all tiers or focus on specific tiers.
• Analyze two graphs: customers per tier over time and average order value in the VIP Tiers program.
• Explore the Activity log, which provides customer data in a detailed table format.

Use these insights to adjust your tiers, rewards, and criteria to better engage your customers and maximize program success.

If you have any questions or need assistance, feel free to contact us at support@growave.io or via the chat icon in the bottom-right corner. We're here to help! 🤗