Term

Definition

Growave

A retention platform for Shopify Plus brands that includes Rewards, Reviews, Wishlist, and Instagram UGC apps.

App

A core tool within the Growave platform (e.g., Rewards, Reviews, Wishlist, Instagram UGC).

Program

A structured system within the Rewards app (Points, Referral, VIP Tiers) designed to incentivize customer loyalty.

Feature

A specific functionality within an App (e.g., Nudges, Q&A, Language editor, etc.).

Widget

A floating interface (sidebar or popup) on the storefront that allows customers to interact with Growave apps without leaving the page.

Growave also offers other types of widgets and extensions that can be embedded into different storefront pages.

App embed

A block of code enabled via the Shopify Theme Editor to display Growave widgets (like star ratings) on specific store pages.

Launcher

A floating button on the storefront that opens a widget (Rewards, Reviews, or Wishlist) when clicked.

Tab

A navigation element used to switch between different content views within a widget or the admin panel.

Admin panel

The backend interface where merchants configure settings, manage customers, and view analytics for all Growave apps.

Home page

The main landing page of the admin panel, providing a performance overview, support contact cards, and quick setup guide.

Rewards app

A loyalty tool comprising the Points, Referral, and VIP Tiers programs to retain customers.

Reviews app

A tool for collecting and displaying product/site reviews with photos and videos, and Q&A feature, to build social proof.

Wishlist app

A tool allowing customers to save products to a list for future purchase and share them via email or social media, as well as allowing merchants to notify customers about their wishlists.

Instagram UGC app

A tool that aggregates Instagram user-generated content by hashtags and displays shoppable galleries on the storefront.

Analytics

A section displaying performance metrics, ROI, and engagement data for all active apps.

Onsite widgets

A central hub in the Growave admin that allows merchants to browse available features (Widgets, Pages, Extensions), integrate them into the theme, and monitor their status.

Customers

A section for managing customer profiles, adjusting point balances, and viewing activity history across all apps.

Branding

A global setting for customizing the visual appearance (colors, fonts, icons, etc.) of widgets and emails, as well as UI texts to match the store's design.

Import/Export

A tool for bulk transferring data (such as points, customers, wishlists, or reviews) via CSV files.

Integrations

A section for connecting Growave with third-party services (e.g., Klaviyo, Omnisend, Google Merchant Center, etc.).

Nudges

Pop-up notifications on the storefront that prompt customers to engage with loyalty features (e.g., "You have points to spend").

Notifications

Automated emails sent to customers based on specific triggers (e.g., Points earned, Review request, Wishlist item back in stock, etc.).

Term

Definition

Rewards pop-up widget

A floating widget opened from the launcher button, showing points, referrals, and VIP Tiers.

Earn points widget

A widget for product page that shows potential points earned for a product purchase.

Rewards page

A dedicated page that lists Ways to earn, Ways to redeem, VIP Tiers, Referrals, History, and more.

Loyalty info widget

A widget that displays the customer’s balance, VIP tier progress, referral link, and View rewards button.

Product reviews widget

A full review display for product pages with rating summary, filter and sort controls, Q&A, and review cards with media and attributes.

Star rating widget

A compact element for product pages, showing average rating and review count.

Reviews slider

A horizontally scrolling carousel with reviews images and text for various store pages.

Reviews mini slider

A smaller version of the reviews slider showing short excerpts.

Reviews floating widget

A floating sidebar for viewing reviews on various site pages.

Reviews page

A dedicated page automatically created when the Reviews app is enabled.

Add to Wishlist button

A button that adds items to Wishlist from product pages with one click.

Wishlist floating widget

A dedicated page automatically created when the Wishlist app is enabled.

Account page extensions

Features that extend Shopify’s customer account pages experience with loyalty information, review prompts, and wishlist management.

Loyalty info (Account)

An extension that displays points, VIP tier status, referral code, and View rewards button on the Profile and Orders pages.

Ask review

An extension that prompts customers to leave feedback for completed orders on the Order status page.

Earned points

An extension that shows points earned per order on the Order status page.

Rewards page extension

An extension that embeds a fully functional loyalty hub (Points, VIP Tiers, Referrals) directly on the New customer accounts page.

Wishlists page (Account)

An extension that displays customer wishlists on the Profile page, allowing users to create lists, share favorites, and view/manage saved products.

Checkout page extensions

Features that provide loyalty and social proof elements during checkout.

Redeem rewards at checkout

An extension that lets customers redeem points and apply available rewards directly at checkout.

Potential points indicator

An extension that shows how many points the current order will earn.

Featured reviews slider

An extension that displays featured reviews during checkout to increase buyer confidence.

Refer a friend

An extension that enables post-purchase referrals from the Thank you page.

Term

Definition

Reward management

A section for controlling which sales channels are eligible for rewards and determining when points are issued or canceled based on order status.

Manage reward-eligible sales channels

A setting that controls which sales channels (e.g., Online Store, POS, Shop App) qualify for earning rewards.

Limit rewards to selected channels

A checkbox setting that activates channel restrictions, allowing merchants to explicitly "Allow" or "Forbid" rewards on specific platforms.

Issue reward when order status is one of

A configuration that defines which order statuses (e.g., Paid, Fulfilled) trigger the automatic issuance of rewards to the customer.

Cancel reward when order status is one of

A configuration that defines which order statuses (e.g., Refunded, Voided) trigger the automatic deduction of rewards.

Return points redeemed for discounts

A setting that automatically restores points to the customer if an order using a discount (Amount, Percentage, or Free Product) is cancelled or fully refunded. Note: Points for Free Shipping rewards or partially refunded orders are not returned.

Reward amount calculation

A section for defining which components of an order are eligible for earning points.

Exclude discounts

A setting that subtracts the value of applied discounts from the order total before calculating points.

Exclude gift cards

A setting that subtracts the value of used gift cards from the rewardable order total.

Exclude store credit

A setting that subtracts the value of used store credit from the rewardable order total.

Include shipping

A setting that adds shipping fees to the rewardable order total.

Include taxes

A setting that adds tax amounts to the rewardable order total.

Rewards availability

A section for controlling which customers and products are eligible to participate in the Rewards program.

Specify customers eligibility

A setting to allow or forbid participation in the Rewards program for customers who have specific tags in Shopify.

Show Rewards widgets to guests

A setting that allows unauthenticated visitors to view the Rewards pop-up and "Earn points" widgets before logging in.

Specify products eligibility

A setting to to allow or forbid certain products to participate in the Rewards program.

Manage who can earn points in your loyalty program

A setting that determines if points can be earned by "All customers" (including guests) or restricted to "Members" (legacy accounts only).

Allow customers to refund rewards

A setting that gives customers the ability to cancel an unused discount code and automatically receive their points back.

Require customer consent to join the Rewards program

A compliance setting that mandates customers explicitly agree to join the program before they can earn points or access rewards features.

Points program status

A switch to enable or disable the Points program.

Select decimal precision for points

A setting that controls the visual display of point balances (0, 1, or 2 decimal places) in customer-facing widgets.

Points expiry

A setting to define a period of inactivity after which a customer's unused points will automatically expire.

B2B Points program status

A switch to enable or disable the B2B Points program.

Loyalty QR

A feature that allows customers to use digital codes to earn points and redeem rewards at a physical retail store.

1D barcodes

A format option that generates standard linear barcodes (similar to UPCs) for scanning at the register.

2D QR codes

A format option that generates square, two-dimensional matrix codes for scanning at the register.

Referral program status

A switch to enable or disable the Referral program.

Referral channels

A setting to activate specific sharing options (e.g., Facebook, Email) in the referral widget and customize the default message.

Fraud detection

A setting that triggers email alerts when suspicious referral activity is detected (e.g., self-referrals).

Custom domain for referral links

A feature that replaces the default referral link domain (ref.refrr.app) with a branded subdomain (e.g., ref.yourshop.com).

VIP Tiers program status

A switch to enable or disable the VIP Tiers program.

VIP Tier enrollment

A section in Rewards Settings to choose how to track customers' tier progress.

Look up activity from the first order

An enrollment option that tracks all orders and rewardable activities starting from the customer's very first order.

Current year

An enrollment option that tracks activity starting from January 1st of the current calendar year.

Update tier progress based on recent activity

An enrollment option that uses a rolling activity window (e.g., last 365 days) to evaluate VIP progress dynamically. Older actions are removed as the window shifts forward.

Specific date

An enrollment option that tracks customer activity for tier calculation starting from a specific date selected by the merchant.

VIP Tier rewarding

A setting to customize how often customers receive rewards when they enter a tier.

Reward only once

A rewarding option where the tier entry reward is issued only the first time a user reaches that tier.

Reward on every tier update

A rewarding option where the tier entry reward is issued every time the user achieves the tier, regardless of previous history.

Reset Rewards programs

A tool to clear all points, tier progress, and generated discounts for a specified period.

Rewards for past actions

A feature that retroactively issue rewards to customers for actions (like sign-ups or orders) completed before the Rewards program was activated.

Term

Definition

Points program

A loyalty system where customers accumulate virtual currency (points) for specific actions to redeem for rewards.

B2B Points program

A loyalty system allowing corporate accounts (Shopify B2B) to earn and pool points under a shared company profile.

Ways to earn

The section where merchants configure the specific rules for earning points or rewards (e.g., Place order, Follow on Instagram).

Ways to redeem

The section where merchants configure the rewards available for exchange (e.g., Discount, Free product, Gift card).

Ways to earn rules:

Place order

An earning rule that awards points or store credit proportional to the order total (e.g., 5 points per $1). It accounts for rewardable amount settings, such as excluding taxes or shipping.

Spend X to get Y

An earning rule that grants a fixed reward (points, discount, gift card or free product) when a customer's single order total meets a specific minimum threshold.

Points per item purchased

An earning rule that awards points based on the quantity of items purchased rather than the cost. It can be applied globally or restricted to specific collections. (Points reward only)

Place XX orders - Punch card

An earning rule that awards points only after a customer completes a specific number of separate orders (e.g., 5 orders). (Points reward only)

Buy X to get Y

An earning rule that grants a reward when a customer purchases a specific product or items from a specific collection.

Sign up

An earning rule that grants a one-time reward when a visitor creates a new customer account on the store.

Celebrate birthday

An earning rule that grants a reward annually on the customer's recorded birth date.

Subscribe to newsletter

An earning rule that grants a one-time reward when a customer subscribes to the store's email or SMS marketing list.

Leave review

An earning rule that grants a reward (points, discount, gift card, or free product) when a verified buyer submits a product review.

Follow on... (Facebook, Instagram, X, YouTube, TikTok, custom channel)

Earning rules that reward customers for visiting the store's social media profiles (e.g., Instagram, TikTok, YouTube). Note: Tracks the click-through action, not the actual follow status.

Share on... (X, Facebook)

Earning rules that reward customers for sharing the store's link on platforms like Facebook and X.

Share website

Earning rule that rewards customers for sharing the store's link on different channels (social media, messenger, and email).

Custom action

An earning rule that rewards customers for activities performed outside of the Growave platform (e.g., commenting on a blog) using API triggers.

Settings under Ways to earn rules:

Reward type

The form of value given to the customer for completing an action.

Earning value

The specific amount of rewards a customer receives per action (e.g., "10 points" or "$5 store credit").

Minimum purchase amount

A condition requiring a specific order value before a reward rule triggers.

Reward delay

A setting that holds earned reward in a "pending" state for a specific period (e.g., 14 days).

Limit how many times a customer can get a reward

A restriction on how often a customer can trigger a specific earning rule (e.g., "Twice per month" or "Once per lifetime").

Store credit lifetime

The duration (in days) before issued Store credit expires and is removed from the customer's balance. Can be adjusted in the Place order rule when the Reward type is set to Cash-back (Store credit).

Birthday point multiplier

A setting within the "Celebrate birthday" rule that increases the points earned from the "Place order" rule for purchases made on the customer's birthday (e.g., 2x points).

Require email confirmation

A setting for legacy customer accounts within the "Sign up" rule that mandates customers verify their email address before receiving their reward.

Ways to redeem rules:

Amount discount

A spending rule that exchanges points for a monetary deduction from the order total (e.g., $10 off).

Percentage discount

A spending rule that exchanges points for a percentage deduction from the order total (e.g., 10% off).

Free shipping

A spending rule that waives shipping costs in exchange for points, up to a maximum shipping rate.

Free product

A spending rule that allows customers to exchange points for a specific item. It can offer the item for free (100% off) or at a partial discount.

Gift card

A spending rule that exchanges points for a Shopify Gift Card code, which can be used across multiple purchases.

Store credit

A spending rule that adds monetary credit directly to the customer's Shopify account balance. Requires the Shopify Store Credit feature to be enabled.

Boost campaigns

A feature that lets you set up time-limited offers to increase store activity by multiplying points for all orders, specific collections or products.

Settings under Ways to redeem rules:

Fixed discount

A configuration where a specific point amount buys a specific reward value (e.g., 1,000 points = $10 off).

Variable discount

A configuration that allows customers to choose how many points to redeem based on flexible increments.

Minimum points expendable value

The smallest amount of points a customer can redeem when using a Variable discount.

Maximum points expendable value

The highest amount of points a customer can redeem when using a Variable discount.

Discount value

The monetary amount or percentage that is deducted from the order total.

Gift card value

The monetary amount loaded onto the gift card issued to the customer.

Store credit value

The monetary amount added to the customer's store credit balance.

Maximum free shipping rate

The upper limit of shipping costs that the Free shipping reward will cover.

Eligible countries

A setting that restricts the Free shipping reward to orders shipping to specific countries.

Shared settings under Ways to redeem rules:

Available on (Sales channels)

A setting to enable the reward on specific channels: Online store, Shopify POS, or Checkout extension.

Set discount lifetime

A setting to make reward codes valid for only a set number of days after redemption.

First notification before reward expires

An email reminder sent to the customer several days before their redeemed reward expires.

Last chance reminder before reward expires

A final email reminder sent shortly before the redeemed reward expires.

Refund points when discount expires

An automation that returns points to the customer’s balance if the discount code expires unused.

Add prefix to discount codes

A setting to add a specific text string (e.g., "GW-") to the beginning of all codes generated by the rule.

Applies to

A setting to ensure the reward can be used on the entire order, or only on products from specific collections.

Allowed discount combinations

A setting that lets customers apply the reward simultaneously with other Order, Product, or Shipping discounts.

Available exclusively for customers with listed tags

A setting that limits reward eligibility to customers who have specific tags in Shopify.

Minimum purchase amount

The lowest eligible order total required for the reward to apply.

Reward icon

An image uploaded (JPG or PNG) to represent the reward in the widget and rewards page.

How it will work

A summary panel on the right-hand side of the rule setup page showing a brief overview of the current configuration.

Term

Definition

Referral program

A loyalty system that incentivizes existing customers to invite new shoppers to the store using a unique link.

Referral rewards

Incentives issued to participants in the Referral program. The referred friend receives a reward immediately after creating an account via the referral link, while the referring customer receives their reward after the friend completes their first purchase.

Referring customer

An existing customer who shares a unique referral link via social media or email to invite new shoppers to the store.

Referred friend

A new customer who receives a referral link, clicks it, and successfully creates a new account.

Referral link

A unique URL automatically generated for a Referring customer to track their invitations.

Referral pop-up

A modal window that appears to the Referred friend upon clicking a referral link, prompting them to join the program to claim their reward.

Fraud reports

A section in the Referral program page that lists flagged activities, such as matching shipping addresses or identical names between the Referring customer and the Referred friend.

Approve reward

A button next to the fraud report to manually validate a flagged referral and issue the blocked reward to the Referring customer.

Exclude from Referral program

A button next to the fraud report to cancel the blocked reward and disqualify the Referring customer from further participation.

Add to Referral program

A button next to the fraud report that appears after the customer has been excluded, allowing the admin to reinstate the customer in the program after an investigation.

Term

Definition

VIP Tiers program

A customer retention tool that automatically assigns shoppers to a hierarchical tier based on their activity, granting them exclusive rewards and benefits.

Tier name

The title assigned to a specific level within the VIP program (e.g., Bronze, Silver, Gold).

Milestone

The main condition or required threshold a customer must meet to join a specific VIP tier. Note: The milestone type is locked after the first tier is created.

Points earned

A milestone setting where tier assignment is based on the total number of points a customer has accumulated through shop activity.

Orders placed

A milestone setting where tier assignment is based on the total count of orders a customer has placed.

Amount spent

A milestone setting where tier assignment is based on the total monetary value a customer has spent in the store.

Customer tag

A milestone setting where tier assignment is dictated by the presence of specific Shopify tags on a customer's profile.

Referrals completed

A milestone setting where tier assignment is based on the number of successful referrals a customer has made.

Set as default tier

A checkbox setting that automatically assigns users to this tier without them needing to meet any milestones.

Tier Builder

A tool within the VIP Tiers program that allows businesses to create and customize VIP Tiers by defining the criteria and rewards associated with each tier.

Entry reward

A reward (Points, Discount, Gift card, Free product, or No reward) automatically granted to a customer upon entering a new tier.

Points multiplier

A tier benefit that increases the rate at which members of that tier earn points (e.g., a 2x multiplier doubles the points earned for actions).

Add tag to members of this tier

A configuration that automatically applies a specific Shopify tag to a customer's profile when they unlock a new tier, useful for external segmentation.

Perks

Custom, text-based benefits (e.g., "Priority support" or "Early access to sales") displayed in the Rewards widgets to highlight the value of reaching a specific tier.

Start recalculation

A button located within a notification banner on the VIP Tiers page. It appears after settings are changed and must be clicked to manually process and apply the new tier rules across the entire customer base.

Term

Definition

Points earned

An email sent to customers when they earn points for completing an action.

Reward received

An email sent to customers when they earn or redeem a discount reward.

Points expiration - Warning/Last chance

An email sent to customers to notify them that their points are about to expire.

Reward expiration - Warning/Last chance

An email sent to customers to notify them that their rewards are about to expire.

Birthday reward

An email sent to customers to celebrate their birthday with a reward.

Reward for Referred friend

An email with reward information sent to the referred friend after they create an account via the referral link.

Reward for Referring customer

An email with reward information sent to the referring customer after the referred friend makes their first purchase.

Tier unlocked

An email sent to customers when they achieve a new VIP tier.

Balance adjusted

An email sent to customers when their point balance is adjusted manually by admin.

Term

Definition

General terms:

Manage Reviews

The central dashboard within the Reviews app where merchants can view, organize, reply to, and moderate all submitted or imported customer reviews.

Questions & Answers (Q&A)

A feature that allows customers to ask product-related questions directly on the product page for the merchant to answer.

Attributes

A feature that collects specific demographic and product feedback using tailored questions linked to product tags.

Reviews status

A setting that allows enabling or disabling the Reviews app on the store.

Site review

A review submitted by a customer about their overall shopping experience or the store itself, rather than a specific item.

Product review

A review submitted by a customer specifically evaluating an individual item, directly linked to that product's page.

Featured review

A hand-picked review marked by the merchant to be highlighted in specific storefront widgets.

Reviews settings: Review request rules

Choose who receives review request emails

A setting that defines the audience for review requests, selecting between all customers or only marketing subscribers.

Collect only verified reviews

A setting that restricts review submission exclusively to buyers who purchased the product.

Allow a review with each purchase

A setting that lets verified buyers leave a new review every time they repurchase the same product.

Limit reviews per product

A setting that sets a maximum number of reviews allowed per product.

Send review requests based on order status

A setting that triggers the review request email when an order reaches a specific status, such as Paid, Fulfilled, or Delivered.

Send review requests for orders made via

A setting that determines which sales channels, such as Online store or Point of sale (POS), trigger review requests.

Exclude products from review requests

A setting that uses product tags to prevent Growave from sending automated review requests for specific items.

Get notified about reviews

A setting that sends an email alert to the merchant when a new review is submitted or updated.

Reviews settings: Moderation and display

Automatically publish reviews

A moderation setting that publishes reviews instantly based on selected rating criteria or requires manual approval.

Show reviews for unpublished products

A display setting that keeps reviews visible even if the product is drafted, archived, or no longer available.

Display reviewer names

A privacy setting that formats how reviewer identities appear.

Review source indicators

Badges displayed on reviews to show authenticity, including Verified customer purchase, Verified by store owner, Imported review, and Incentivized review.

Require review titles

A setting that makes the title field mandatory in the review submission form.

Allow review editing for customers

A setting that permits customers to update their review star rating, title, text, and uploaded media after initial submission.

Choose reviews sorting

A setting that defines the default order of reviews shown on the storefront.

Group products to share reviews

A feature that merges and displays reviews across similar or identical products, like different variants on separate pages.

Translate product reviews

A feature that uses DeepL or Google Translate to automatically translate review content for international customers.

Review summaries

A feature that uses artificial intelligence to generate a short synopsis of customer sentiments for products with at least 30 reviews and a 4.0 or higher rating.

Reviews notifications

1st review request email

An automated email sent to customers once their order is paid and fulfilled, requesting them to leave a review.

2nd review request reminder

A second automated reminder email sent to customers if they haven't left a review after the 1st review request.

3rd review request reminder

A third automated reminder email sent to customers if they haven't left a review after the 2nd review request.

Unverified review

A verification email sent to a customer who left a review without logging in, asking them to verify their review.

Answer posted

A notification email informing customers that their question has received a reply.

Reply posted

A notification email informing customers that their review has received a reply.

Term

Definition

General

Manage Wishlist

The main dashboard of the Wishlist app that displays metrics such as trending wishlisted products and out-of-stock favorites.

Recommended products

A feature in Growave 2.0 that allows merchants to include upsell or cross-sell items inside the automated wishlist reminder emails.

Wishlist settings

Wishlist status

A setting that allows enabling or disabling the overall Wishlist app functionality on the store.

Require guests to provide email addresses

A setting that prompts unauthenticated visitors to enter their email address before they can save items to a wishlist.

Remove items from wishlist upon purchase

A setting that automatically deletes products from a customer's wishlist once they buy the item and the order reaches "fulfilled" status.

Share wishlist

A configuration that allows merchants to select which specific social media platforms (e.g., Facebook, WhatsApp, X) customers can use to share their saved lists.

Gift Registry program

An advanced wishlist feature that allows logged-in customers to create, manage, and share personalized gift lists for specific occasions.

Require address for gift registry creation

A setting that mandates customers to input a delivery address when setting up a new gift registry.

Gift Registry event types

A configuration that defines the available categories or themes (e.g., Birthday, Wedding) customers can select for their new registries.

Share Gift Registry

A setting to select which specific social channels and messaging apps customers can use to distribute their gift registry links.

Manage corporate wishlists

A feature designed for Shopify B2B stores that controls how wholesale company members can collaborate on shared wishlists.

Wishlist notifications

Saved wishlist notification

The first automated reminder email sent shortly after a customer adds an item to their wishlist to keep their interest fresh.

2nd saved wishlist reminder

A follow-up automated email sent if the customer has not acted on the first reminder, providing a gentle nudge about their saved items.

3rd saved wishlist reminder

The final automated email in the sequence, designed to create urgency and prompt the customer to revisit their wishlist.

Wishlist items on sale

An automated email notification sent when a product in a customer’s wishlist goes on sale.

Wishlist items is back in stock

An automated email notification triggered when an item that was sold out and added to the customer’s wishlist is restocked.

Activate your account

A system notification email sent by the Wishlist app requesting a customer to complete their account activation.

Email to approver — Wishlist waiting for approval

A B2B notification email sent to designated company approvers when a corporate wishlist is submitted for review.

Email to members — Wishlist fully approved

A B2B notification email sent to company members once their submitted corporate wishlist receives approval from all required approvers.

Term

Definition

Instagram Galleries

A curated collection of Instagram posts pulled using specific accounts or hashtags, displayed on various shop pages to enhance product presentation.

Shop Instagram page

A dedicated page (typically /pages/shop-instagram) that displays a full gallery of tagged Instagram posts, allowing customers to view and purchase products directly from the feed.

Hashtag

A keyword or phrase used to pool and aggregate specific Instagram posts into Growave galleries based on shared themes or brand tags.

Slider layout

An Instagram gallery presentation style that displays images in a compact, scrollable carousel to save space while keeping content interactive.

Listing layout

A structured Instagram gallery presentation style that arranges images in a card format with visible shadows and borders.

Grid layout

A clean, uniform Instagram gallery presentation style with consistent rows and columns.

Masonry layout

A dynamic Instagram gallery presentation style that arranges images in a column-based grid with varying row heights, creating a modern, staggered look.

Product quick view

A display setting that allows customers to view tagged product details and purchase directly from a popup without leaving the Instagram gallery.

"Shop it" button

A direct call-to-action button displayed as an overlay on tagged images within the gallery.

Hotspot

An animated visual indicator placed over tagged photos in the gallery to draw attention to shoppable products.