🚀 Feature availability
Boost campaigns are available starting from the Growth plan.
Overview
Boost campaigns let you run time-limited promotions where customers earn multiplied points for eligible orders or products. Use boost campaigns to:
Increase engagement during sales events or holidays.
Promote sales via specific channels.
Promote specific products or collections.
Reward high-value orders with extra points.
Encourage repeat purchases by creating urgency.
How to use Boost campaigns
1. Navigate to the Boost campaigns section
In the Growave admin panel, navigate to Rewards → Points → Boost campaigns.
Click Create boost campaign.
2. Set up your campaign
On the campaign setup page, configure the following:
Campaign name: Enter a clear name to identify the promotion.
Points multiplier: Set how many times to multiply the earned points.
Apply multiplier to: Choose what the promotion applies to:
All orders — multiply points for every order.
Specific collection — apply the multiplier to an entire collection. Click Choose collection and choose from the list.
Specific product — apply the multiplier to a specific product. Click Browse and add the product from the pop-up window.
Date range and timing:
Define the start and end dates for your campaign using the built-in calendar picker and time selector.
Use the calendar view to select your desired start date.
Use the Start time dropdown to choose from predefined 30-minute intervals, starting from the current hour.
If you need a more specific time, enter hours and minutes manually in the input field. Past times cannot be selected.
⚠️ Important
To make your campaign time-limited, tick the Set end date checkbox and define both end date and end time. Otherwise, the Boost campaign will run continuously until manually deleted in the admin panel.
📘 Note
Boost campaigns use the device time zone at the moment of creation. Make sure your device time matches your desired schedule. Shopify store time zone settings are not applied.
Customer eligibility (optional) — Target the campaign to specific customer groups:
Inclusion — allow only customers with listed tags.
Exclusion — forbid customers with listed tags.
3. Manage your campaign
Click Save to launch the campaign.
Use Edit in the campaign list or Delete in the boost campaign page to manage existing campaigns.
Confirm deletion in the dialog: “This action cannot be undone. Are you sure you want to delete this boost campaign?”
Key considerations
Multiplier priority
Only one multiplier applies at a time. Growave calculates multiplied rewards in the following order of priority:
Birthday points multiplier
Boost campaign multiplier
VIP Tier multiplier
This means that if several multipliers are active simultaneously, the Birthday multiplier takes precedence over any Boost or VIP Tier settings. When a Boost campaign is active, it overrides VIP Tier multipliers for eligible customers.
Boost campaign priority (nested logic)
When multiple Boost campaigns overlap, Growave applies only one boost multiplier according to this internal priority:
Specific sales channels
Specific product
Specific collection
All orders
Limits and restrictions
You can create up to 10 boost campaigns.
Only one order boost can be active at a time.
Duplicate boosts for the same sales channel, product, variant, or collection are not allowed.
Plan requirement: Boost campaigns are available on the Growth plan and higher.
FAQs
Can I run multiple boost campaigns at once?
Can I run multiple boost campaigns at once?
Yes, but only up to 10 total campaigns. You can combine sales channel, order, product, variant, and collection campaigns as long as they don’t conflict.
What happens if a customer qualifies for multiple multipliers?
What happens if a customer qualifies for multiple multipliers?
Only one multiplier applies at a time, following this global priority order:
Birthday points multiplier
Boost campaign multiplier
VIP Tier multiplier
Within Boost campaigns, Growave also applies an internal priority to resolve overlaps:
Specific sales channels
Specific product
Specific collection
All orders
Can I target boost campaigns to specific customers?
Can I target boost campaigns to specific customers?
Yes. Use customer tags to include or exclude groups of customers from a campaign.
Feel free to reach out to us at [email protected] or via the chat icon in the bottom-right corner if you have any questions or need further assistance.