Skip to main content

How to reward for past actions

Retroactively reward customers for email signups, purchases, and other actions completed before enabling your Rewards program.

Simon Akhrameev avatar
Written by Simon Akhrameev
Updated this week

Rewarding customers for actions they took before you activated the Growave Rewards program is a great way to recognize loyalty and boost engagement. This feature lets you retroactively assign points for specific activities, such as placing orders or signing up — as long as those actions meet your current program rules.


How it works

You can reward customers for the following past actions, as long as they match active Ways to earn rules:

  • Sign up

  • Place order and order-related actions (Punch card, Spend X to get Y, Buy X to get Y)

  • Leave review

  • Subscribe to newsletter

Each action uses the reward type and value defined in your active Ways to earn rule. Supported reward types include:

  • Points

  • Amount discount

  • Percentage discount

  • Free shipping

  • Free product

  • Gift card


How to reward customers for past actions

  1. In the Growave admin, go to Rewards → Settings → Rewards for past actions tab.

  2. Use the Look-up history for selector to choose a time period. You can select:

    • Preset options: 30 (default), 60, or 90 days.

    • A custom date range using the calendar.

  3. Review the number of qualifying customers and actions.

  4. Click the Reward button for each action you want to retroactively reward. You can reward different actions (e.g., Place order and Leave review) at the same time. Each action is processed independently, and its button will be temporarily disabled until processing completes. Processing may take some time.

Growave Rewards - Settings - Rewards for past actions

⚠️ Important
Once you click Reward, do not make changes to the corresponding Ways to earn rule (e.g., editing, deactivating, or deleting it).
Doing so may cause unexpected results or prevent points from being correctly applied to your customers.

Growave Rewards - Settings - Rewards for past actions - notification

📘 Notes

  • After rewarding, the same actions remain visible in this tab. If you click Reward again for the same period, Growave will skip customers who’ve already received points.

  • Rewards for past actions do not trigger email notifications.


Where results appear

Once rewards for past actions are processed:

  • Customers will see their rewards on the storefront: in the Rewards popup widget and on the Rewards page (available starting from the Growth plan).

  • You’ll see rewarded customers in the Customers section of the Growave admin.


FAQ

Why don't some past actions appear in the list?

Only actions linked to active Ways to earn rules are displayed in the Rewards for past actions tab. If a rule is disabled or deleted, its related actions won’t appear.

Can I reward customers who haven’t activated their accounts?

No. Signup rewards only apply to customers who have activated their Shopify account via email invite.
To invite them:

  • Go to Shopify admin → Customers

  • Select the customer

  • Click Send account invite

Will customers with no email receive points?

Yes, customers with only a phone number can still be rewarded for the Place order actions.

What happens if I change a Ways to earn rule before rewarding?

  • Only Place order and order-related actions will be recalculated.

  • Other actions (like Sign up, Leave review, or Subscribe) will not be recalculated.

  • Customers who’ve already received rewards won’t be rewarded again.

  • Previously issued rewards won’t be updated or reversed.

Will the Rewards for past actions count toward VIP Tiers?

No, when using the Earn points milestone, points awarded via this feature do not count toward VIP Tier progress.

Are multiplier settings applied to Rewards for past actions?

Yes. Growave will apply one active multiplier, based on the following priority:

  1. Boost campaigns

  2. Birthday multipliers

  3. VIP Tier multipliers

Are reward delays applied?

No, delay settings in Ways to earn rules are ignored. Rewards for past actions are issued immediately.


You've successfully set up the rewards for past actions. If you have any questions or need further assistance, feel free to reach out to us at [email protected] or use the chat icon in the bottom-right corner. We will be glad to help you 🤗

Did this answer your question?