A strong loyalty program is essential for building lasting relationships with your customers. Growave’s Loyalty and Rewards programs help you drive repeat purchases, transform shoppers into loyal brand advocates, and reward your best customers with exclusive benefits. Whether through earning points, sharing referrals, or achieving VIP status, your customers will feel valued and encouraged to engage with your brand.
This guide outlines how to activate and customize the Rewards program to align with your business needs and provide an exceptional customer experience.
Activate Rewards programs
Growave offers three rewards programs:
You can activate or deactivate these programs in the Rewards → Settings section of the admin panel. Alternatively, when a program is disabled, a banner on its respective page will prompt you to enable it.
📖 Learn how to set up each program:
Set up notifications
Configure notifications to keep customers informed about earning and redeeming points, and engaging in other rewards-related actions.
📖 Learn more about the Rewards notifications in this guide
Configure Rewards program settings
The Settings page includes two tabs: General and Rewards for past actions.
General tab settings
Reward management by order status
Assign or cancel rewards based on the financial status of orders.
📖 Learn more about reward assignment and cancellation
Rewardable amount calculation
Determine how the number of rewarded points is calculated based on the order values: including or excluding shipping costs, taxes, discounts, and gift card amounts.
📖 Learn more about rewardable amount calculation
Rewards availability settings
Specify which products and customers can participate in the rewards program and who can earn points (all customers or only those with a store account).
Points program status
Enable or disable the Points program, and set up decimal precision.
Points expiry
Set a points expiration period and enable relevant notifications.
📖 Learn more about the points expiration feature.
Referrals program status
Enable or disable the referral program.
Referral channels
Activate social channels you want your customers to use for sharing the referral link. Provide a message text added when the referring customer shares their link via email.
Custom domain
Use your domain for referral links instead of the default ref.refrr.app.
📖 Learn more about adding a referral domain
Fraud detection
Receive alerts about suspicious activity via email.
VIP Tiers program status
Enable or disable the VIP Tiers program, choose the enrollment rule, and specify how the rewards are assigned.
📖 Learn more about the VIP Tiers program
Reset Rewards programs
Reset the Points and/or VIP Tiers programs progress (including rewards and discounts generated) within a specified period.
⚠️ Important
When you reset the Points or VIP Tiers programs in Growave and select to reset discounts as well, all associated discounts are removed from the Growave app. This means customers will no longer see these discounts in the Rewards widget or the Rewards page on your website. However, the corresponding database entries for these discounts are not deleted from Shopify.
Rewards for past actions tab
Reward loyal customers for actions they completed before the Growave Rewards program was activated.
📖 Learn how the Rewards for past actions feature works in Growave.
Customize rewards branding
Users of Growave 2.0 (those who joined us after January 22, 2024) can customize branding options for the Rewards program to better align with their store’s style.
Navigate to Branding → Rewards to customize general appearance, the Rewards launcher* and popup widget**:
📖 Learn more about the Rewards branding from this guide
📗 Growave glossary
* Launcher: A floating button that opens app widgets like Reviews, Rewards, or Wishlist.
** Popup widget: The Wishlist or Reviews sidebar, or the Rewards popup widget.
Learn more about Growave terms in our Glossary
General tab
Primary and secondary colors of the Rewards widget.
Button colors, fonts, and icon styles.
Links and icon colors.
Popup & Launcher tab
Colors, fonts, and the name for the Rewards widget banner section.
Default widget view (home, ways to earn, ways to redeem, VIP Tiers).
Launcher color, font, icon, position, and device visibility settings.
Here’s an example of how your customized Rewards program might appear to customers:
If you have any questions or need assistance, please contact us at [email protected] or use the chat icon in the bottom-right corner. We're always here to help! 🤗