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Introduction to the Points program

Set up a flexible loyalty system with customizable earning and redemption options.

Simon Akhrameev avatar
Written by Simon Akhrameev
Updated this week

With over 18 customizable actions (depending on your subscription plan), Growave's Points program is designed to drive high-value purchasing behaviors and boost customer loyalty. Reward your customers for valuable engagement and increase participation by offering points and other rewards for a wide range of actions, such as leaving reviews, following on social media, placing orders, and more.


How to use the Points program

Ways to earn

Customers can earn points by completing specific actions on your storefront. You can configure these rules in Growave admin β†’ Rewards β†’ Points β†’ Ways to earn.

Some actions are pre-configured by default. You can add new rules, edit, switch them on and off, and reorder to match your loyalty strategy.

Growave - Rewards - Points - Add ways to earn rewards

Ways to redeem

Depending on your subscription plan, customers can redeem their points for amount and percentage discounts, free products, free shipping, and gift cards. Configure available rewards under Growave admin β†’ Rewards β†’ Points β†’ Ways to redeem. This mechanism ensures that customers intentionally decide how and when to use their points, ensuring flexibility and choice.

Rewards, however, are not granted automatically. Customers must actively redeem their points through the rewards section of your website. For instance, if a reward rule specifies that 500 points are needed for a 15% discount, customers must manually redeem the points to claim the reward.

Growave - Points - Ways to redeem

Boost campaigns

Boost campaigns let you offer extra points for purchases made during a limited period. This is useful during holidays, sales, or store events.

Create a campaign in Growave admin β†’ Rewards β†’ Points β†’ Boost campaign.

Growave - Points - Boost campaign

If you have any questions or need assistance, please contact us at [email protected] or via the chat in the Growave admin panel.

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