Overview

Customers can redeem loyalty points for rewards such as discounts, free shipping, free products, gift cards, or store credit. These redemption rules define how points are exchanged for rewards in the Ways to redeem section of your Growave admin.

You can configure redemption rules under Growave admin → Rewards → Points → Ways to redeem → Add way to redeem.

When customers view a reward in the Rewards pop-up widget or Rewards page, key limitations from reward setup (such as minimum purchase amount, discount lifetime, or maximum shipping rate) appear in the reward card.

If customers don't have enough points to redeem a discount, they will see the "View actions to earn points" button, which redirects them to the "How to earn points" section in the Rewards widget.

Reward availability by plan

Reward type	Free	Entry	Growth	Plus / Unlimited
Amount discount	✅	✅	✅	✅
Percentage discount	✅	✅	✅	✅
Free shipping	❌	✅	✅	✅
Free product	❌	✅	✅	✅
Gift card	❌	❌	✅	✅
Store credit	❌	❌	✅	✅

Setting up Ways to redeem

Each reward type includes specific configuration fields and several shared settings that work similarly across all rewards. The setup flow is the same: choose the reward type, define its main parameters, then adjust shared options such as lifetime, combinations, or tags. Below you’ll find descriptions and setup steps for each available reward.

Amount discount

Lets customers redeem a fixed or variable monetary discount.

How to set up

Go to Rewards → Points → Ways to redeem → Add way to redeem → Amount discount.
Enter a Title, e.g. $10 off your order.
Define the Points price — number of points required.
Choose Reward type:
- Fixed discount — one set amount (e.g., 1,000 points = $10 off).
- Variable discount — flexible increments (e.g., 100 points = $1 off).
  When Variable is selected, two extra fields appear:
  - Minimum points expendable value — smallest redeemable amount.
  - Maximum points expendable value — highest redeemable amount.
Enter the Discount value (monetary amount).
Adjust optional common settings such as lifetime, combinations, or tags.
Upload a Reward icon, set Status to Enabled, and click Save.

⚠️ Important

When Shopify POS is selected as a channel, only Fixed discounts are supported.

Percentage discount

Lets customers redeem points for a percentage off their total order.

How to set up

Go to Rewards → Points → Ways to redeem → Add way to redeem → Percentage discount.
Enter a Title, e.g. 10% off your order.
Define the Points price — number of points required.
Choose Reward type:
- Fixed discount — one set percentage (e.g., 1,000 points = 10% off).
- Variable discount — flexible increments (e.g., 100 points = 1% off).
  When Variable is selected, set:
  - Minimum points expendable value.
  - Maximum points expendable value.
Enter the Discount value (%).
Adjust optional common settings.
Upload a Reward icon, set Status to Enabled, and click Save.

✅ Tip
Use small increments (1–2%) and larger points price, set both minimum and maximum expendable value for variable percentage discounts to prevent excessive order reductions.

⚠️ Important

When Shopify POS is selected as a channel, only Fixed discounts are supported.

Free shipping

Lets customers redeem points for free shipping.

How to set up

Go to Rewards → Points → Ways to redeem → Add way to redeem → Free shipping.
Enter a Title, e.g. Free shipping reward.
Define the Point value — how many points are required.
Set:
- Minimum purchase amount — required order total.
- Maximum free shipping rate — upper limit of shipping cost covered.
- Eligible countries — where the rule applies.
Adjust optional common settings such as lifetime or tags.
Upload a Reward icon, set Status to Enabled, and click Save.

📖 Learn more about Free shipping reward →

Free product

Lets customers redeem points for a selected product.

How to set up

Go to Rewards → Points → Ways to redeem → Add way to redeem → Free product.
Enter a Title, e.g. Free tote bag for 1,000 points.
Define the Point value — how many points are required.
Click Browse to select a product.
(Optional) Enter a Discount value if you want it partially discounted.
Adjust optional settings such as lifetime, combinations, or tags.
Upload a Reward icon, set Status to Enabled, and click Save.

📖 Learn more about Free product reward →

⚠️ Important

Each Free product reward must be linked to a specific product.

Storefront display

In the Rewards pop-up and Rewards page, the selected product title appears after a customer clicks on the Free product reward card. For consistency, it’s recommended to use the product title as the rule title in your admin setup.

By default, the reward card displays the following text under the Free product reward title:
“Get a free product for {{points}} {{points_name}}.”

If you set a custom discount value (for example, 50% off instead of 100%), you may want to change this wording:

Go to Branding → Languages.
Search for the phrase “Get a free product for”.
Replace it with your preferred text for both Rewards pop-up and Rewards page Ways to spend points.

How customers can claim a free product

Open the Rewards pop-up.
Scroll to the How to spend points section.
Find the Free product reward.
Click Redeem.
Click Checkout to complete the process.

Gift card

Lets customers exchange points for a gift card.

How to set up

Go to Rewards → Points → Ways to redeem → Add way to redeem → Gift card.
Enter a Title, e.g. Gift card reward.
Define the Point value and Gift card value.
(Optional) Restrict access using customer tags.
Upload a Reward icon, set Status to Enabled, and click Save.

Learn more about Gift card reward →

How customers can claim a gift card

Open the Rewards pop-up.
Scroll to the How to spend points section.
Find the Gift card reward.
Click Redeem.
Click Copy and use the generated gift card code at checkout.

⚠️ Important
Gift cards are managed by Shopify and are not available in POS.

Store credit

Lets customers convert loyalty points into credit stored in their Shopify account.
Store credit can be used at checkout like a wallet balance.

How to set up

In Shopify admin → Settings → Customer accounts, enable Store credit.
Go to Rewards → Points → Ways to redeem → Add way to redeem → Store credit.
Enter a Title, e.g. Store credit.
Define the Point value and Store credit value.
(Optional) Set Lifetime (expiration in days).
(Optional) Restrict to customer groups using tags.
Upload a Reward icon, set Status to Enabled, and click Save.

🚀 Feature availability
Store credit is available starting from the Growth plan for Growave 2.0 users

Customer experience

Customers can redeem store credit from the Rewards pop-up widget, Rewards page (Growth plan) or Redeem points at checkout extension (Shopify Plus and Gwoave Plus/Uhnlimited plans).
Their credit balance is displayed under the points balance in both the Rewards page and the pop-up widget.
At checkout, customers see an Apply store credit option. When applied, the full available credit balance is used toward the order total.

⚠️ Important

Store credit is supported only in your shop’s base currency and is not available on Shopify POS.
If the currency of the selected market matches the shop’s base currency in Shopify, the balance displays and can be used.
If the market operates in a different currency, the Store credit balance will show 0, and customers won’t be able to use it at checkout.
Store credit is fully managed by Shopify and doesn’t support multi-currency transactions.
📖 For details, see Shopify’s Store credit guide

Shared settings

These options appear across multiple reward types:

	Amount discount	Percentage discount	Free shipping	Free product	Gift card	Store credit
Sales channels (Online store)	✅	✅	✅	✅	✅	✅
Sales channels (Checkout)	✅	✅	✅	✅	✅	✅
Sales channels (Shopify POS)	✅ (Fixed only)	✅ (Fixed only)	✅	✅	❌	❌
Variable reward type	✅	✅	❌	❌	❌	❌
Set discount lifetime & reminders	✅	✅	✅	✅	❌	Lifetime ✅ / Reminders ❌
Refund points when discount expires	✅	✅	✅	✅	❌	❌
Add prefix to discount codes	✅	✅	✅	✅	❌	❌
Applies to: Order or Collection	✅	✅	❌	❌	❌	❌
Set minimum purchase amount	✅	✅	✅	❌	❌	❌
Allowed discount combinations	✅	✅	✅	✅	❌	❌
Available for customers with listed tags	✅	✅	✅	✅	✅	✅
Reward icon upload	✅	✅	✅	✅	✅	✅

Sales channel options

Each reward can be enabled for one or more sales channels:

Online store: Discounts will be available in the Online store. The Online store is selected by default for new shops. This option is available for all Shopify and Growave plans.
Shopify POS: Discounts will be available on Shopify POS. Learn more about Growave + Shopify POS integration. This option is available on all Shopify plans starting with Growave's Entry plan.
Checkout extension: Discounts will be available for redeeming via Growave's Points at checkout extension. To use this option, your shop must be on Shopify Plus and Growave Plus or Unlimited plans.

How customers can access rewards on Shopify POS

Open the Shopify POS app on your retail device.
Select the customer who wishes to redeem a reward (ensure they have enough points for the reward).
Add products to the cart.
Look for the Growave tile showing the customer's available rewards.

⚠️ Important

If Shopify POS is selected as the only or one of the channels, only the Fixed discount type option will be available, as Shopify POS does not support variable discounts.

Set discount lifetime and expiration reminders

Make rewards valid for a set number of days after redemption and notify customers before it expires. When Set discount lifetime is enabled, the following options become available:

First notification before reward expires — sends an email reminder several days before expiration.
Last chance reminder before reward expires — final reminder shortly before expiry.
Refund points when discount expires — automatically returns the points to the customer’s balance when the unused discount expires.

Growave - Rewards - Ways to Redeem - Discounts - Additional settings - Discount lifetime and reminders

📘 Note

These reminders are sent via email. Make sure relevant notifications are enabled in Rewards → Notifications.

⚠️ Important

Redeemed discount codes will remain valid even if you later delete or edit the redemption rule.T hey will work according to the settings at the moment of redemption.

Add prefix to discount codes

Organize and track codes by adding a prefix (e.g., GW- or SUMMER-).
All codes generated by this rule include that prefix.

Growave - Rewards - Ways to Redeem - Discounts - Additional settings - Discount Prefix

Apply reward to specific collections

You can ensure customers can use redeemable rewards with products from specific collections:

In the rewards setting page, scroll to Applies to.
Select Specific collections and choose which collections you want the reward to apply to. Products outside of these collections will not be eligible for reward discounts.

Growave - Rewards - Ways to redeem - Apply reward to specific collections

If you want only certain products to qualify for rewards, create a special collection, add those products, and select that collection in the settings.

Set minimum purchase amount

Set the minimum order total required to apply a reward.

Growave - Rewards - Ways to Redeem - Discounts - Additional settings - Minimum purchase price

Allowed discount combinations

Let customers apply multiple discounts at checkout. You can allow combinations with Order, Product, and Shipping discounts. Leave discount combinations disabled to prevent stacking of reward codes.

📖 Lean more about discount combinations→

Growave - Rewards - Ways to Redeem - Discounts - Additional settings - Discount combinations

🚀 Feature availability

Discount combinations are available in Growave 2.0 (for users who joined our app after January 22, 2024).

Available exclusively for customers with listed tags

Limit rewards to customers with specific tags.
Add a tag in Shopify → Customers, then use the same tag in the reward settings.

Growave - Rewards - Ways to Redeem - Discounts - Additional settings - Customer tags

Reward icon upload

Upload a JPG or PNG (max 10 MB).
The icon appears in the Rewards widget and Rewards page.

Summary section

Every reward setup page includes a Summary panel on the right-hand side.
It shows a brief overview of the current configuration like sales channeles selected, reward type, its point value, etc. Use the summary panel to double-check your rule values before saving.

Growave's points redemption rules allow you to create unique rewarding experiences for your customers. From percentage discounts and free shipping to gift cards and free products, these rules help you encourage customer engagement and loyalty. By configuring options such as minimum purchase amounts, discount combinations, and eligibility tags, you can further tailor these rewards to fit your business needs.