🚀 Feature availability
The Free product reward is available starting from the Entry plan.
Growave allows your customers to earn free products by performing rewardable actions and exchanging collected points in the Points program. You can also reward customers with free products for achieving VIP Tiers and set free products as rewards for both referring customers and referred friends in the Referral program.
⚠️ Important
Products priced at $0.00 in Shopify cannot be used as a Free product reward. Growave requires a positive product price to apply a discount (e.g., 100% off) to make the item free.
Initial setup: You cannot select a product priced at $0.00 when creating a new rule.
Price changes: If you change an active reward product's price to $0.00 in Shopify, Growave performs the following automatic actions to prevent errors:
Ways to earn & Ways to redeem: The specific rule is disabled. If you attempt to re-enable the rule without changing the associated product or its price, you will see an error message: "Product variant price must be greater than 0 for free product discount."
VIP tiers: The specific tier is disabled.
Referral program: The reward setting switches to No reward.
Best practice: If your product price is set to $0.00, you must either choose a different product for the reward or reinstate a positive price for the item in Shopify. Avoid setting extremely low prices (e.g., $0.01), as savvy shoppers might find the direct link and purchase the item cheaply without redeeming points.
Free product in the Points program
Go to Rewards → Points tab → Ways to redeem section and click the "Add ways to redeem" button.
In the modal window, select Free product to open the reward configuration page.
Available on: Choose channel availability (Online store, POS, Checkout extension). Note: The "Free product from collection" reward type is not available on POS.
Points price: Set the points price required to redeem the free product.
Reward type: Choose the Free product or Free product from collection option:
If "Free product" is selected: Click the Choose product button to select a specific product. If the product has variants, you can choose one or several variants.
If "Free product from collection" is selected: Click the Choose collection button to select a collection from which customers can choose their free item.
Discount value: Indicate the discount value.
Example: If you enter 90% in this field, the customer will pay 10% of the product's price.
Set reward lifetime: Set the reward expiration in days.
When Set reward lifetime is enabled, the following three options will appear: First notification before reward expire, Last chance reminder before reward expire, and Refund points when discount expires.
Add prefix to discount codes (optional).
Enable Allowed discount combinations (optional).
Limit how many times each customer can redeem this reward (optional).
Define customer eligibility using a special tag (optional).
Click Save.
📘 Notes on Free product from collection option
The Free product from collection is not available for redemption in the Earn points widget (advanced "Points + reward" view), Redeem reward section under customer profile in Growave admin, and via Redeem Rewards POS extension.
If the chosen collection is updated with new products in Shopify, they will automatically be added to this reward rule after the webhook is triggered.
Draft and deleted collections will not be listed in the rule setup page.
If a product's price from the selected collection is set to $0.00, it will not be shown in the storefront selector modal.
Unlisted products from the collection can be redeemed at the discounted price indicated in the reward.
How customers can redeem their Free product reward with points
From the Rewards pop-up widget
Click the Rewards pop-up launcher button.
Select How to spend points menu.
Find the Free product reward and click its card.
If Free product reward is configured: Choose product variant (if any) and click Redeem.
If Free product from collection rewards is configured: Choose product from the collection. If the selected product has variants, choose variant. Click Redeem.
Click Checkout to proceed.
From the Rewards page
Navigate to the Rewards page.
Scroll to Ways to spend points section.
Find the Free product reward and click its card.
Choose product variant (if any) or a product from the collection and then the varian (if any), and click Redeem.
After successful redemption, the page automatically scrolls to the Available rewards section.
Click Checkout on the redeemed Free product card to proceed.
From the Rewards page extension
Navigate to the Rewards page extension from the Shopify Orders or Profile pages.
Scroll to Ways to spend points section.
Find the Free product reward and click the Redeem link.
If Free product reward is configured: Choose product and its variant (if any) and click the Redeem button.
If Free product from collection rewards is configured: Choose product from the collection. If the selected product has variants, choose variant. Click the Redeem button.
Scroll to the Available rewards section and find the redeemed Free product. Copy its discount code.
From the Redeem points at checkout extension
In the checkout page, find the Redeem points at checkout extension.
Select the Free product reward from the dropdown menu and click the Redeem button.
The redeemed free product will be added to the order with the corresponding discount applied.
⚠️ Important
How product variants are handled depends on which program the Free product reward is used in:
Points program (Ways to redeem): You can select a product with multiple variants during the rule setup. When a customer exchanges their points for this reward, they will be able to select their preferred variant from a dropdown menu directly in the Rewards pop-up widget or Rewards page.
VIP Tiers and Referral programs: Because these rewards are issued automatically when a customer reaches a tier or completes a referral, you can only link the Free product reward to one specific product variant. Customers will receive that exact variant automatically and cannot choose from a dropdown.
📗 Note
Free product can be selected as a reward in the Ways to earn section as well.
Go to Rewards → Points → Ways to earn and click Add ways to earn. Choose the earning action and select Free product as the Reward type. Free product from collection option is not available for Ways to earn actions.
Free product in the Referral program
Go to Rewards → Referral Program tab and click Edit in the Referred friend or Referring customer sections.
Select Free product as the Reward type.
Choose a product, click Add.
Set discount value and reward lifetime.
When Set reward lifetime is enabled, the following three options will appear: First notification before reward expire, Last chance reminder before reward expire, and Refund points when discount expires.
Click Save.
Free product in the VIP Tiers program
A free product can be set as an entry reward for achieving a VIP tier.
Go to Rewards → VIP Tiers tab, choose the existing tier, or click the "Add tier" button.
Choose a Free product in the Entry reward section.
Click Browse and select the product you want to give away for achieving the tier.
Set discount value and reward lifetime.
When Set reward lifetime is enabled, the following three options will appear: First notification before reward expire, Last chance reminder before reward expire, and Refund points when discount expires.
Click Save to finish.
Free product and discount combinations
The Free product reward can be combined with other discount types. You can choose to allow discount combinations when setting up free product as a reward in the Points, VIP Tiers, and Referrals programs.
FAQs
What happens when a product selected as a Free product reward is unpublished
What happens when a product selected as a Free product reward is unpublished
If a Shopify product selected as a Free product reward is set to Unpublished (hidden) in your Shopify admin panel, Growave will automatically safeguard your customer experience:
Widget visibility: The reward is hidden from all storefront rewards widgets.
Availability: The reward is deactivated on the backend, meaning it won't be available for earning or redemption.
Where this applies: This automatic deactivation rule applies to any Free product reward configured as:
An earning action under Ways to earn.
A redeemable reward under Ways to redeem.
An Entry reward for achieving a VIP tier.
A Referral reward (applicable to both the referring customer and the referred friend).
📘 Note: Once you republish the product in your Shopify admin, the corresponding Free product reward will automatically reappear on your storefront widgets and become active for your customers without requiring any reconfiguration in Growave.
If you have any questions or need assistance, please contact us at [email protected] or use the chat icon in the bottom-right corner of you Growave admin panel. We are happy to help 😊