Overview
In the Points program, you can reward customers on their birthday, making them feel valued and boosting engagement. Customize the Celebrate birthday earning rule to tailor the reward to fit your store’s goals and offer a memorable gift to your customers.
How to set up a birthday reward
Go to Rewards → Points → click Add ways to earn.
Select Celebrate birthday.
Configure the reward type.
Available birthday reward types
You can choose from the following reward options:
Points
Amount discount
Percentage discount
Free shipping
Free product
Gift card
How birthday rewards are issued
The reward is issued automatically once per year.
If a customer enters their birthday after it has passed, the reward will be granted on their next birthday.
If they enter it on their actual birthday, the reward is issued immediately.
⚠️ Important
To help prevent abuse (e.g., customers creating multiple accounts to claim birthday rewards), we recommend:
Use points instead of fixed discounts: Points are less prone to abuse than cash-equivalent discounts.
Lower the reward amount: This helps deter fraudulent signups while still rewarding genuine customers.
Monitor customer activity: Check for suspicious patterns such as repeated IP addresses, matching names, or reused shipping info in Shopify → Customers.
How customers enter their birthday
Logged-in customers can enter their birthdate through the Rewards widget, in the How to earn points section, under the Celebrate birthday rule. Once submitted, the date is saved and used for future rewards.
⚠️ Important
After a customer submits their birthday, they cannot change it themselves through the Rewards widget or the Rewards page. If an update is needed, the store owner must edit it manually in Growave admin → Customers → [select customer] → Birthday.
How to enable birthday points multiplier
You can boost birthday engagement by turning on the Birthday point multiplier in the Celebrate birthday rule.
The multiplier applies automatically to purchases made on the customer’s birthday.
No manual tracking is required.
This gives loyal customers a one-day point boost and makes birthdays more rewarding.
How to enable birthday notifications
To send automated birthday emails:
Go to Rewards → Notifications.
Find the Celebrate birthday notification.
Toggle the switch to activate it.
Click the notification title to open the email editor.
Customize the email content as needed.
📘 Note
The reward code shown in the editor is a placeholder for preview only. The actual email will dynamically include the reward type configured in the Celebrate birthday rule (e.g., points, discount, free product).
How to view or edit customer birthday data
You can manage customer birthday data from the Customers section:
Go to Customers in the Growave admin panel.
Select a customer.
View or edit the Birthday field.
If you have any questions or need assistance, please contact us at [email protected] or use the chat in the bottom-right corner of the Growave admin panel. We're happy to help 🤗!