Points analytics in Growave (Growave admin → Rewards → Analytics → Points) gives you a detailed view of your Points program performance. Use it to track earning and redemption trends, measure customer engagement, and optimize your rewards strategy.
Key benefits / use cases
See total outstanding points and understand your program’s potential liability.
Track revenue impact from redeemed points and discounts.
Compare redeemers vs. non-redeemers to measure loyalty influence.
Identify underperforming rewards and adjust for higher engagement.
Spot seasonal trends or shifts in participation over time.
Key metrics overview
The Points analytics section includes the following key indicators. You can filter them by the last 30, 60, or 90 days, or choose a custom range.
Metric | Description |
Outstanding points | Total points currently held by customers that haven’t yet been redeemed. |
Active discounts | Currently valid discounts generated by all Rewards programs. Includes discounts that are still within usage limits. |
Generated revenue | Revenue generated from orders where discounts from Points, Referrals, and VIP Tiers were applied, broken down by sales channels: online store, POS, and others. |
Points redemption rate | The ratio of points redeemed to points issued within the selected time range. |
Discount usage rate | Percentage of issued discount codes that were actually used at checkout. |
Rewards usage breakdown
This section analyzes how each reward contributes to customer engagement and revenue. A visual chart and data table help you assess performance.
Column | Description |
Reward title | Names set in the Title field of the reward rule, including those created under Ways to earn, Ways to redeem, Referrals, and VIP tiers (e.g., Leave review, Percentage discount, Free product, Referral reward, Gold tier, etc.). |
Reward value | Value of the reward for the customer (e.g., $4.99, 100%). |
Rewards generated | Number of times this reward was issued. |
Rewards used | Number of times this reward was successfully applied to orders. |
Usage rate | Ratio of rewards used vs. generated, showing how likely customers are to redeem this reward. |
Generated revenue | Total revenue from orders where this reward was used. |
📘 Note
If a reward rule was modified during the selected date range (e.g. changed from a points reward to a percentage discount or free product), the table will display it as separate entries, each with its own reward value and stats. This allows tracking performance for each version of the reward rule.
Participation rate
This section helps you monitor how actively your customers are engaging with your loyalty program over time (maximum date range — 1 year).
Metric | Description |
All customers | Total number of customers who placed at least one order during the selected period. |
Redeemers | Customers who redeemed points at least once during or before the selected period. |
Participation rate | Percentage of redeemers among all active customers during the selected month. |
Redeemers vs. non-redeemers
Understand how redemptions affect customer behavior by comparing key metrics across both groups.
Metric | Description |
Unique customers | Number of customers in each group (redeemers and non-redeemers) who placed at least one order in the selected period. |
Average purchases | Average number of orders per customer in each group. Calculated as the total number of orders divided by the total unique customers. |
Repeat purchase rate | Percentage of customers who placed two or more orders during the selected period. |
Average order value (AOV) | Average value of all orders per group. Calculated as total order value ÷ number of orders. |
Activity log
View a timeline of all customer activities, issued rewards, earned or deducted points, with dates. Search information by customer names, emails, or phone numbers.
You can also run searches by discount codes and filter points-related transactions by action types:
Earned
Redeemed
Expired
Refunded
Manually added or deducted
Exporting points data
If you need a deeper analysis, you can export your Points program data:
On the Rewards analytics page, click the Create a report button.
Choose a quick range (30, 60, 90 days) or a custom date range.
Enter your email and select the data fields to include, such as Email, Customer name, Earned points, Spent points, Current balance, Expired points, etc.
After generating the report, you will receive an emails with a CSV file download link for analysis in Excel or other tools.
📖 Learn more about exporting Loyalty and Rewards data
Differences in Growave 1.0
If you're using Growave 1.0, the Points analytics dashboard includes fewer metrics:
Sales generated throughout the Rewards programs.
Total number of points earned by customers.
Points redeemed for rewards.
Activity log (same structure as 2.0).
If you need help interpreting your analytics or adjusting your Rewards setup, reach out to us at [email protected] or use the chat in the bottom-right corner of your admin panel. We’re happy to help! 🤗