Overview
The VIP Tiers program is a customer retention tool that automatically assigns shoppers to a hierarchical tier based on their activity, granting them exclusive rewards and benefits.
This article explains how to reward your members when they reach a VIP tier, including configuring Entry rewards, Perks, and Points multipliers.
🚀 Feature availability
VIP Tiers are available starting from the Growth plan.
Key benefits / use cases
Incentivize loyalty: Motivate customers to spend more or engage more frequently to unlock higher tiers.
Automate reward distribution: Automatically issue discounts, points, or free products when customers meet your predefined milestones.
Segment customers: Automatically apply Shopify tags to members of specific tiers for targeted email marketing campaigns.
How to set up VIP tier rewards
Create or edit a VIP tier
Navigate to Rewards → VIP Tiers tab in the Growave admin panel.
Click Add tier to create a new level, or select an existing tier to edit.
Enter the Tier name and Description, and upload the Tier image or icon.
Select the Milestone (e.g., Points earned, Amount spent) and the required value to achieve the tier.
📖 Learn how to choose a milestone depending on your business needs
Configure tier rewards and benefits
Set up a Points multiplier (optional).
The Points multiplier increases the rate at which members of that tier earn points (e.g., a 2x multiplier doubles the points earned for completing actions like Leave a review).
Choose to Add tag to members of this tier (optional) if you want to automatically apply a specific Shopify tag to a customer's profile when they unlock this tier.
Choose one Entry reward from the list. This is the reward automatically granted to a customer upon entering the tier:
Points: Assign a specific number of points. Users can later redeem these points according to your active Ways to redeem rules.
Discounts: Offer a Fixed amount, Percentage discount, or Free shipping.
Gift card: Provide a gift card value that can be used toward future orders. Learn how to use gift cards.
Free product: Choose any product to offer as a free reward. Learn how to use Free products.
No reward: Users will not receive an entry reward for reaching this tier.
⚠️ Important
When a Gift card is used as a VIP Tier entry reward, Growave does not send a standard "Tier unlocked" email. Instead, the standard Shopify Gift card notification is sent automatically to the customer with their gift card details.
Add perks and save
Add custom Perks. These are text-based benefits (e.g., "Priority support" or "Early access to sales") displayed in the Rewards widgets to highlight the value of reaching a specific tier.
Click Save to apply your changes.
📘 Note
If you want to configure how often customers receive entry rewards (e.g., only the first time they reach a tier vs. every time they achieve it), you will need to adjust your general VIP Tier settings. Learn how to configure VIP Tier rewarding frequency.
Recalculating tiers after changes
If you modify a VIP tier settings, after saving them, you must manually launch the update process. Look for the notification banner under Growave admin → Rewards → VIP Tiers tab and click the Start recalculation button. This ensures the new tier rules are correctly applied across your entire customer base.
For instance, if you change the VIP tier Entry reward to a different type (e.g, from a Discount to a Free product), the system will prompt you to recalculate your VIP tiers. During recalculation, the following rules apply:
1. Unused Entry rewards are cancelled
Discounts, Gift cards, and Free products: Any previously assigned but unused VIP tier Entry rewards will be permanently canceled, and customers will no longer be able to use them.
Points: If the original Entry reward you issued was Points, those points will NOT be canceled or deducted.
2. New rewards are issued
If under Rewards → Settings → VIP Tiers program status → VIP Tier rewarding you selected:
Reward only once: Customers reassigned to a new tier will only receive the entry reward if they are moving up into a tier they have never achieved before. They will not receive a reward if they are placed in a tier they have already been in.
Reward on every tier update: Customers will receive the entry reward for the tier they land in after recalculation, regardless of whether they were upgraded or downgraded into it, and if they have been in that tier before.
📖 Learn more about changing VIP tier settings and recalculation
If you have other questions, please contact us at [email protected] or use the chat icon in the bottom-right corner of your Growave admin panel. We're here to help! 🤗