How to build a Rewards page to boost loyalty
IN THIS ARTICLE:
Want to make your customers feel special? Introduce them to your Loyalty and Rewards Program with a dedicated Rewards page on your website. This page serves as a comprehensive resource, showing customers how to earn and use rewards, join the referral program, and climb up the VIP tiers.
NOTE: The updated Reward page is available to customers using Growave 2.0. This version applies to customers who joined our app after January 22, 2024.
Criteria:
- Growth, Plus, or Custom plan
- Online Store 2.0 theme
A well-crafted rewards page not only informs your customers about the benefits but also motivates them to engage more with your brand. Learn how to set up a rewards page on your store using Growave widgets.
This guide will help you boost customer engagement, increase sales, and create a loyal customer base. Discover tips to maximize your rewards program and align it with your brand's goals.
Before you start
Complete the onboarding process in the Growave admin panel and configure the Loyalty and Rewards Program for your shop. This includes:
- Setting up earning and spending rules
- Setting up the Referral program
- Defining VIP tiers
- Setting up and customizing notifications to align with your brand
- Adjusting the Rewards settings
How to create a Rewards page
Follow these steps to create a compelling and functional rewards page
- In the Growave admin panel, go to the Rewards → Rewards page.
- Add the preferred page URL (the default URL is yourstore.myshopify.com/pages/rewards).
- Click the "Create page" button.
NOTE: If the link already exists, an error will occur. You can change the link anytime.
You can also select a theme (live or unpublished) where you'd like to create and customize the Rewards Page.
Now you can customize your Rewards page by choosing which sections to include, arranging their order, and adding Growave widgets. Ensure the page aligns with your brand’s tone and voice for a cohesive customer experience.
IMPORTANT: The examples below cover some standard Shopify sections from the page customizer, which may not be available for your shop theme. If you do not see a standard Shopify section listed here, consider reaching out to your theme developer for more information or switching to another theme that supports such sections.
How to customize the Rewards page
Customize your rewards page to reflect your brand’s voice and style, making it more engaging and aligned with your overall brand identity. To do this:
- Navigate to Shopify → Online Store → Themes → Customize:
Open Pages and select "growave-reward-page":
Add welcome message
Begin by adding a welcoming message that introduces your Loyalty and Rewards Program. Highlight key benefits such as faster checkout, wishlists, and first-order discounts. Include clear calls to action, like “Join now” and “Log in,” to encourage users to start using the rewards program:
Creating an inviting and informative welcome message is key to engaging your customers from the moment they land on your rewards page. Here are a few examples to inspire you:
- Join the Club, Get Rewarded. "Welcome to our rewards program! Enjoy exclusive benefits and discounts, and start earning points today to unlock personalized rewards. Join now and experience the perks of being a valued member!"
- Unlock Exclusive Rewards! "Welcome to our loyalty program! Earn points with every purchase and enjoy special perks just for you. Join our community and benefit from faster checkout, wishlists, and first-order discounts. Sign up today and start earning rewards!"
- Get Rewarded for Shopping! "Join our rewards program and discover a world of exclusive benefits and discounts. Earn points on every purchase and redeem them for amazing rewards. Become a member today and enjoy the full experience!"
- Join & Earn Rewards! "Welcome to our rewards program! Earn points, enjoy exclusive discounts, and access special benefits with every purchase. Sign up now and start earning points to redeem for fantastic rewards. Join the community and make the most of your shopping experience!"
- Rewards Just for You! "Explore our loyalty program and discover how you can earn points and enjoy exclusive benefits. From faster checkout to personalized discounts, our rewards program is designed to enhance your shopping experience. Join now and start earning points!"
You can configure a similar section in the theme customizer by adding an Image banner (standard Shopify section), as illustrated below:
Add "How it works" section
Include a "How it works" section to provide a brief overview of your loyalty program. Highlight key steps such as joining for free, earning points with each purchase, and redeeming points for discounts and rewards. Ensure the explanation is clear and accessible to demonstrate that the program is user-friendly for everyone.
To add a "How it works" section, use the Multicolumn section (standard Shopify section) in the page customizer:
Add Growave widgets
In the page customizer menu, go to App embeds and turn on the Growave toggle:
By clicking the "Add section" button in the page customizer and navigating to the "Apps", you can find the Growave widgets: "Ways to earn points" and "Ways to spend points".
These widgets are designed to enhance your customer's experience by providing quick access to all earning and spending rules on the Rewards page. This feature ensures that customers can easily understand the guidelines for earning and redeeming rewards. Using these widgets promotes transparency and trust, boosting customer engagement and enhancing overall satisfaction.
Similarly, you can add the VIP Tiers widget to introduce your customers to your VIP Tiers program. This widget displays all the VIP levels available in your online shop and the benefits customers will receive upon reaching each level.
Highlighting VIP tiers on your Rewards page is key to boosting engagement and loyalty. Clearly outlining each level's benefits motivates customers to strive for higher tiers, enhancing their experience.
The Referral Programe widget displays rewards for both the Referring Customer and Referred Friend, along with the referral link and sharing options. Merchants already using the Rewards page will need to manually add this widget. For new rewards pages, the widget will be included automatically.
The Referral Program widget is an essential part of your Rewards page. It ensures customers easily understand how the program works, the rewards they receive for referring friends, and the benefits for their friends. Providing this information upfront helps expand your customer base and encourages new clients to make their first purchases.
Add FAQ section
The last but not least important section of a well-structured rewards page is the FAQ section. To add the FAQ section, use a Collapsible content (standard Shopify section) in the page customizer:
It's crucial to ensure your customers fully understand how your rewards program works and address any potential questions by providing comprehensive answers. By offering clear and accessible information in the FAQ section, you'll build trust and encourage more effective participation in your rewards program.
A well-structured rewards page is vital for any online store aiming to boost customer loyalty and engagement. By clearly showcasing your rewards program, VIP tiers, referral details, and an informative FAQ section, you create a compelling experience that motivates customers to return and participate actively. This not only strengthens customer relationships but also enhances overall satisfaction and retention.
If you have any questions or need further assistance, please reach out to us at support@growave.io or use the chat icon in the bottom right corner of your screen. We’re here to help you make the most of your rewards page and achieve your business goals. 🤗