Choose the right milestone for your VIP Tiers

Choosing the appropriate milestone is essential for setting up an effective VIP Tiers program. The milestone you select determines how customers advance through the tiers and helps you achieve specific business goals. Here's a breakdown of each milestone option and how it aligns with different objectives:

1. Earn points

With the Earn Points milestone, customers are assigned tiers based on the total number of points they have accumulated. For example, a member will achieve the Bronze tier upon earning 5,000 points:

Benefits:

• Encourages engagement: Customers earn points through various activities, promoting continued interaction with your store.
• Flexible rewards: Points-based systems can be adapted to a range of rewards and redemption options.

Goals:

• Customer loyalty: Reward customers for ongoing engagement, leading to increased loyalty.
• Tracking activity: Accumulate data on customer activity and preferences through points earned.

Best for: Businesses aiming to motivate frequent interactions and purchases through a gamified approach.

2. Purchases made

The Purchases Made milestone assigns tiers based on the number of purchases a customer has made. It includes two options:

• Minimum purchase value: Defines the minimum order amount required for a purchase to be included in the calculation. If this value is set, only orders meeting or exceeding this amount will count toward tier achievement.
• Required value: Specifies the total number of purchases needed to achieve the tier. For example, a member will achieve the Bronze tier after making 50 qualifying purchases.

If no minimum purchase value is set, all purchases will be counted toward reaching the required number of purchases.

Benefits:

• Increases purchase frequency: Rewarding customers based on the number of purchases can encourage more frequent buying.
• Simple tracking: Easy to monitor and manage compared to more complex metrics.

Goals:

• Boost repeat business: Drive higher customer retention by incentivizing repeat purchases.
• Simplify rewards: Create straightforward reward structures based on purchase count.

Best for: Businesses looking to increase the frequency of transactions and customer engagement with the store.

3. Spent amount

The Spent Amount milestone assigns tiers based on the total money a customer spends on your site. For example, a member will achieve the Bronze tier after spending $70 at your store.

Benefits:

• Drives higher spending: Incentivizes customers to spend more to reach higher tiers.
• Attracts high-value customers: Helps identify and retain high-value customers through spending thresholds.

Goals:

• Increase revenue: Encourage customers to spend more to access exclusive benefits.
• Reward high spenders: Provide special perks for customers who contribute significantly to sales.

Best for: Businesses focused on increasing the average order value and driving substantial revenue growth.

4. Customer tag

This milestone determines VIP tiers based on the tags assigned to a customer. If a customer qualifies for multiple VIP tiers due to having several relevant tags, they will receive the tier that was created first.

Example:

Suppose you have three VIP tiers: Bronze, Silver, and Gold, which were created in that order. You assign tags to each tier: order-tag , customer-tag , and product-tag .

A customer named Alex has the following tags: order-tag , customer-tag , and product-tag .

According to the Customer Tag rule, Alex qualifies for all three tiers. However, because the Bronze tier was created first, Alex will receive the Bronze tier.

NOTE: If a tag is used in eligibility settings to either allow or forbid participation in the Rewards program, it will not be available for use in the Customer Tag milestone to assign VIP tiers.

Benefits:

• Targeted segmentation: Assign VIP tiers based on specific customer attributes or behaviors.
• Customized rewards: Tailor rewards and incentives to different customer segments.

Goals:

• Personalized experience: Create a more personalized VIP experience by using customer data.
• Segmented rewards: Target different customer groups with relevant rewards and benefits.

Best for: Businesses that want to offer differentiated rewards based on customer characteristics or preferences.

5. Referrals completed

This milestone assigns VIP tiers based on the number of successful referrals a customer has made. The program evaluates referral metrics, and a validated referral can help a customer advance to a higher tier, provided they meet the enrollment criteria for that tier.

Benefits:

• Expands customer base: Encourages existing customers to bring in new customers through referrals.
• Boosts word-of-mouth marketing: Leverages satisfied customers to drive growth and acquisition.

Goals:

• Increase referrals: Promote customer-driven growth by rewarding successful referrals.
• Grow customer network: Expand your customer base through a referral-based incentive system.

Best for: Businesses aiming to grow their customer base and enhance word-of-mouth marketing through referral incentives.

Milestone and reward criteria

To simplify the process and avoid confusion, only one criterion for assigning tiers is used at a time. It's important to understand both the milestone for achieving a tier and the reward for reaching it.

• Milestones to achieve tiers: When setting up a new tier, you choose one of the available milestones. This milestone will apply to all tiers and cannot be changed once set.
• Rewards for reaching tiers: When adding a new tier, you can select from various reward options, including Points, Discounts, Gift cards, Free products, or No reward. You can then specify the value of the chosen reward.
• Editing existing tiers: Once a tier is created, you cannot change the milestone. However, you can change both the reward type and its value.

Setting up default tier

You can configure a default tier to automatically assign to users who have not yet made sufficient progress to achieve higher tiers. Users in the default tier will continue participating in the loyalty program and will advance to higher tiers as they meet the required progress criteria.

Adding points multiplier

The points multiplier function of VIP Tiers increases the number of points users receive after reaching a tier. For example, without a VIP tier, a user may receive 100 points for leaving a review. If you set a multiplier of 2 for a certain tier, a customer in that tier will receive 200 points for leaving a review.

NOTE: You can set up the points multiplier for each tier.

Configuring VIP Tiers enrollment

Configure how customers are enrolled in the VIP Tiers program: in the Growave admin panel, go to Rewards → Settings → VIP Tier Status → VIP Tiers Enrollment.

Learn more about VIP Tier enrolment settings.

For any questions or requests regarding the VIP Tiers program, please contact us at support@growave.io or use the chat icon in the bottom-right corner. We’ll be glad to assist you.