Growave Rewards: setting up and managing points-earning rules
IN THIS ARTICLE:
What kind of earning rules does Growave have?
Transactional rules for points earning:
- Place order
- Punch card
- Spend X to get Y
- Buy a certain product or collection and get X points or a reward
Points program overview
Points program boosts customer engagement by rewarding points for various actions. This guide explains the specific characteristics of each action and how they can be grouped into different categories.
What kind of earning rules does Growave have?
- Transactional rules for points earning
- Innate actions to get rewards
- Action completed in Growave
- Actions related to social networks
NOTE: If the status of an order updates after one of the earning rules has been activated and this order meets the requirements, the customer will receive points.
If specific order property changes after any earning rule has been activated, points will be recalculated, refunded, or partially refunded. These order properties include: "current_total_price", "financial_status", "fulfillment_status", "totalRewardableAmount", "total_price", "refunds", "shippingLines", "line_items".
Transactional rules for points earning
Transactional actions are related to store orders and aim to increase sales by offering various incentives to customers. Customers can earn points for every unit of currency spent, for purchasing specific products or collections, or for spending a certain amount in the store to receive a reward.
These actions include:
- Placing an order.
- Using a punch card.
- Spending X to get Y.
- Buying a specific product or collection to earn X points or a reward
Place order
Encourage members to buy more by awarding points based on their spending. Please note that the reward type for this action can only be set up as "Points". Specify the number of points (Earning Value) to award for a certain amount spent. For example, you may reward 10 points for every $1 spent.
You can also set a minimum purchase amount, meaning customers must meet this minimum to receive points for their order. If the order value is less than the specified amount, the "Place order" rule won't be considered complete.
Excluding tagged products from orders: If a customer purchases multiple products and one is excluded from the reward program, we will deduct the cost of the excluded product. The customer will receive points only for the products that are part of the reward program.
Punch card
Reward members who place a specific number of orders in your store. In the "Number of Orders" field, specify the required order quantity and set the minimum purchase amount.
For Punch cards, only points can be set as the reward type. In the "Points Rewared" field, specify how many points you want to give to your members. You can also customize the delay for issuing points if needed. Additionally, you can limit how often a customer can earn the reward — for example, once within 7 days, 30 days, 365 days, or once in a lifetime. You can set a custom limit on how many times the reward can be earned within a specified period.
Excluding tagged products from orders: If the minimum order amount, net of the excluded products, meets the conditions, the excluded product will not be counted in the total order cost, and points will be awarded.
The cost of excluded products will be deducted from the order. However, the tax and delivery costs for excluded products will still be included in the total order price, as they pertain to the entire order.
Spend X to get Y
Decide how much money your customer needs to spend to get a reward. You can choose points, discounts, gift cards (available starting from the Growth plan), or free products (available starting from the Entry plan) as the reward type.
NOTE: Spending amounts from different orders don't sum up for this reward. For points per dollar spent, use the Place Order rule.
Excluding tagged products from orders: If a product is excluded, it won't be considered in the order.
Buy a certain product or collection and get X points or a reward
Encourage customers to buy promoted products or collections by offering points, discounts, gift cards (available starting from the Growth plan), or free products (available starting from the Entry plan). Choose "Product" or "Collection" from the dropdown list and select the items you want to promote.
Excluding tagged products from orders: If you put an excluded product into this earning rule, customers will still get the reward.
NOTE: Customers will receive one reward for purchasing the selected product or any product from the specified collection. Once a product is bought, the reward is granted.
If the customer buys several products from the specified collection, they will receive only one reward under this earning rule.
Innate actions to receive rewards
Innate actions are those that users can complete in any Shopify store, such as signing up, subscribing to the newsletter, and providing a birthday. Below are the actions you can set up:
- Create an account.
- Celebrate a birthday.
- Subscribe to the newsletter.
Create an account
Reward users for signing up. The setup is the same as for the rest of the rules.
If users have already created an account before you installed Growave, you can reward them for past actions (the link leads to the Growave admin panel).
NOTE: Users must request email verification from the Rewards widget or a page and confirm their email address via the link in the notification.
Here is what the notification looks like:
Celebrate a birthday
Give your members a special gift for their birthday. Set up this rule just like the "Create an account" rule. Learn how to get customers' birthdays in this guide.
If members change their birth dates, they will only earn birthday points or discounts for the new date starting the following year. This helps prevent fraud. Customers can add their birth dates in the Rewards widget or Rewards page. You can find customers' birth dates in the "Customers" section of the Shopify admin panel.
There's also an option to multiply points for orders placed on a birthday. For example, if regular users get 1 point for every $1 spent, birthday customers can get 2 points for every $1 spent (or more, depending on the multiplier you set up).
Subscribe to the newsletter
Users can earn rewards for subscribing to your store's newsletter. They can opt to subscribe when creating an account on the Register page and in the Rewards widget or Rewards page.
Action completed in Growave
Post a product review
Reward customers for leaving reviews for products or the shop. You can offer points, discounts, gift cards (available starting from the Growth plan), or free products (available starting from the Entry plan) as rewards. Additionally, specify how many times a customer can earn a reward and set a delay for issuing the reward:
Actions related to social networks
These rewardable actions are designed to boost your social following and encourage users to subscribe to your social media pages or share your shop with their friends via social networks or email.:
- Share on X.
- Follow on X.
- Follow on Instagram.
- Share on Facebook.
- Facebook visit.
- Follow on YouTube.
- Follow on TikTok.
- Social share.
Follow on X (former Twitter)
In the Growave admin center, go to Rewards > Points (1). Click "Add Ways to Earn" and select "Follow on X." Enter your X handle (2), set the Reward Type and Point Value. Click "Save" (3). Now, customers can earn rewards for following your X account.
NOTE: This action rewards customers for visiting your X page. Growave does not track whether the customer followed your X account. We recommend setting a delay (last line under Points Value) for distributing reward points associated with actions on social networks. This helps prevent any potential misuse of this option by customers.
Follow on Instagram
In the Growave admin center, go to Rewards > Points (1). Click "Add Ways to Earn" and select "Follow on Instagram." Enter your Instagram profile link (2), set the Reward Type and Point Value. Click "Save" (3). Now, customers can earn rewards for following your Instagram account.
NOTE: This action rewards customers for visiting your Instagram page. Growave does not track whether the customer followed your Instagram account.
Follow on YouTube
In the Growave admin center, navigate to Rewards > Points (1). Click the "Add Ways to Earn" button and select "Follow on YouTube." On the next page, add your YouTube channel link (2), then set the Reward Type and Point Value. Click "Save" (3) when done. Your customers can now earn rewards for following your YouTube channel.
NOTE: This action rewards customers for visiting your YouTube page. Growave does not track whether the customer followed your YouTube account.
Follow on TikTok
In the Growave admin center, go to Rewards > Points (1). Click "Add Ways to Earn" and select "Follow on TikTok." Enter your TikTok profile link (2), choose the Reward Type, and set the Point Value. Click "Save" (3). Now, customers earn rewards for following your TikTok account.
NOTE: This action rewards customers for visiting your TikTok page. Growave does not track whether the customer followed your TikTok account.
Social share
Reward your customers for sharing your shop's link on social media. In the Growave admin center, go to Rewards > Points (1). Click "Add Ways to Earn" and select "Share your website". Enter Reward title (2) and message (3), select social media platforms (4), choose the Reward Type (5), and set the Point Value. Click "Save" (6).
If you want to add more ways to reward your customers, you can create custom actions available on Plus and Unlimited subscription plans.
Hope this guide was helpful! If you have any questions or need assistance, feel free to contact us at support@growave.io or via the chat in the bottom-right corner.