How to monitor and manage Referral program abuse
Ensuring the integrity of your Referral program is crucial. Monitoring for and managing abuse helps maintain fairness and trust. This guide explains how to detect and handle potential abuse within your referral system.
Monitor for abuse
In the Growave admin panel, go to Rewards → Settings tab → Fraud detection section. By default, an email associated with your Shopify store will be set here. However, you can add several email addresses to receive updates about attempts to manipulate the Referral program.
Important
To stay informed about potential fraudulent activity, add active and valid email addresses that you check regularly. This ensures you receive fraud alerts promptly and can take necessary action on suspicious orders.
Scenarios for suspicious activity:
- The Referring customer places the order using their referral link.
- The Referred friend has the same initials as the Referring customer.
- The Referred friend uses the same shipping address as the Referring customer.
- An unrelated customer who was not referred via a link applies multiple gift cards (more than two) to an order, including a gift card issued to a referred user.
Handling suspicious activity
When suspicious activity is detected:
- You will receive an email notification about the suspicious behavior with a link to the Referral program's Reports section in Growave admin.
- The Reports section under Rewards → Referrals will display all instances of suspicious activity, information on users who attempted to abuse the program and the nature of the abuse. This information is critical for deciding whether to fulfill an order or take corrective actions.
- Growave will block the reward for the Referring customer. From the Reports section, you can choose to:
- Approve reward — in this case, an email with the reward will be sent to the Referring customer.
- Exclude from referral program — cancel reward and disqualify the Referring customer from further participation.
Important
The Referred friend will still receive their reward (e.g., a discount, gift card, or free shipping) after following the referral link and registering with the store, even if fraudulent activity is suspected. Growave only reports such occurrences to you so you can take corrective action concerning the Referred friends' activity.
Customer account validation is handled entirely by Shopify, and Growave relies on Shopify’s validation results.
If you need further assistance or have any questions, please contact us at support@growave.io or use the chat icon in the bottom-right corner. We're here to help you maximize your Growave experience!