Set up Nudges in Growave 2.0

Nudges in Growave are a powerful tool to boost customer engagement and drive action through timely, contextual notifications. Available starting from the Entry plan for new storefronts (Growave 2.0), this feature lets you display personalized pop-ups to encourage participation in your loyalty program, redeem points, and use rewards.

NOTE: Nudges will only be displayed for new events that occur after enabling these notifications (e.g., a customer earns enough points or redeems points for rewards). Past events that took place before Nudges were enabled will not trigger them.

Accessing the Nudges section

You can find the Nudges feature in the Growave admin panel main menu under Integrations:

Growave - Nudges in admin panel

Clicking this menu item will display a list of all available nudges. The list includes the Nudge name, a brief description, and a toggle button to enable or disable each notification. Clicking on a specific Nudge title will open an editor where you can customize its content. Live preview will become available with future updates.

NOTE: If one or all of the Rewards programs (Points, Referrals, and VIP Tiers) are turned off, a tooltip will prompt you to enable the program to activate the Nudges.

Growave - Enable Rewards to use Nudges

Here’s an overview of the Nudges currently available in Growave:

1. Join the Rewards program

Purpose

Encourage customers to sign up for your loyalty program, increasing their engagement and participation.

Conditions for displaying this Nudge

This Nudge is shown to users when they land on your shop for the first time. If users close this pop-up, it won’t appear again unless they visit the shop using a different browser.

Customization options

  • Icon: You can upload an image to replace the default one.
  • Title: "Join our rewards program to get exclusive bonuses" (editable).
  • Description: "Sign up or log in to start earning your first reward!" (editable).
  • Button text: "Sign up or log in" (editable)
  • Button action: On click, redirects customers to log in/sign up page; defaults to {{domain}}/account/login (editable)

This is how it appears on the storefront:

Growave - Nudges - Join Rewards program

2. Points spending

Purpose

Show customers when they have earned enough points to redeem a reward, encouraging them to make use of their points.

Conditions for displaying this Nudge

This Nudge is displayed when a customer is logged in and has earned enough points to redeem an available reward. If the Nudge is shown and then closed or associated action is completed (points redeemed for reward) on any page except the cart page, it may appear again on the cart page.

Customization options

  • Icon: You can upload an image to replace the default one.
  • Title: "It’s time to spend your {{ points_name }} !" (editable).
  • Description: "You have {{ reward_balance }} {{ points_name }} to spend on reward!" (editable).
  • Button text: "Redeem reward" (editable)
  • Button action: On click, opens the Rewards pop-up widget.

This is how it appears on the storefront:

Growave - Nudges - Points spending

3. Show available reward

Purpose

Increase the number of orders made with discounts or rewards redeemed for points, improving the overall impact of your loyalty program.

Conditions for displaying this Nudge

This Nudge is displayed when a customer is logged in and has redeemed rewards. If the Nudge is shown and then closed or associated action is completed (reward used) on any page except the cart page, it may appear again on the cart page.

Customization options

  • Icon: You can upload an image to replace the default one.
  • Title: "You have a reward to use" (editable).
  • Description: "Choose an active reward to use on your next purchase" (editable).
  • Choose discount: This field is not shown in the Nudges customization. Represents a dropdown list in the Nudge pop-up on the storefront that allows customers to choose their available discount (see screenshot below).
  • Button text: "Apply" (editable)
  • Button action: Applies the selected reward (e.g. offers to copy the discount code to use it at checkout).

This is how it appears on the storefront:

Growave - Nudges - use redeemed rewards

Variables available in Nudges

A list of variables for Nudge text customization will become available with the upcoming updates.

Nudges in Growave 2.0 offer a seamless way to engage your customers and encourage participation in your loyalty program. By customizing these notifications, you can provide a personalized experience that drives more conversions and rewards redemptions. Set up your Nudges today and take your customer engagement to the next level.

For further assistance, feel free to contact us at support@growave.io or reach out through the chat icon in the bottom-right corner. We’re here to help you! 🤗

Related Articles