How to reward members for reaching a VIP tier

In this article, you'll learn how to reward your members when they reach a VIP tier within Growave’s VIP Tiers program. We’ll cover the available rewarding options, including setting up discounts or points as rewards, and provide guidelines on how to configure these rewards.

Let's explore the specifics of setting up VIP Tiers in Growave.

  1. In the Growave admin panel, go to Rewards → VIP Tiers tab and click the "Add tier" button:

Growave Rewards program - VIP Tier Add Tier

  1. Enter the Tier name and Description, and upload the Tier image or icon:

  1. Select the Milestone and the Required value to achieve a tier. Learn how to choose a milestone depending on your business needs.

Growave Rewards program - VIP Tier - Set a milestone to achieve a tier

  1. Set up Points multiplier (optional):

Growave Rewards program - VIP Tier - Set points multiplier

NOTE: The Points multiplier feature multiplies the number of points the users receive after reaching a tier.

For example, without a VIP tier, the user may receive 100 points for leaving a review. If you set up a multiplier of 2 for a certain tier, each time a customer with that tier leaves a review, the points will be multiplied by 2, resulting in 200 points.

However, you can limit how many times a customer can get a reward for completing certain actions when setting them up in the "Ways to earn" section.

  1. Add a tag to members upon reaching this tier:

Growave Rewards program - VIP Tier - Add a tag to members when they achieve a tier

  1. Choose one of the appropriate Entry rewards from the list: Points, Discount, Gift card, Free product, or No reward:

  • Points: Assign a specific number of points for reaching a tier. Users can later redeem these points according to the available Ways to redeem rules.
  • Discounts: Offer Fixed amount, Percentage discounts, or Free shipping. You can specify the value for Percentage and Fixed amount discounts.
  • Gift cards: Provide a gift card value that can be used toward future orders from your online store. For more details, refer to the How to use gift cards guide.
  • Free product: Choose any product as a reward. Learn how to use Free products as a reward.
  • No reward: Users will not receive any reward for reaching a tier.
  1. Starting from the Growth plan, Growave 2.0 users can add extra perks to VIP Tiers distributed by shop owners manually outside of the loyalty program:

Customers will be able to see these perks in the Rewards widget → VIP Tiers section or in the relevant VIP Tiers section of the Rewards page (available for Growave 2.0 users starting from the Growth plan).

  1. Click "Save" to apply the changes.

NOTE: If you decide to update the reward option, previously assigned but unused rewards will be canceled and will no longer be available to customers (except for points).

If you have other questions, please contact us at support@growave.io or use the chat icon in the bottom-right corner. We're here to help! 🤗

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