Overview
Both Sign up and Subscribe to newsletter are first-touch acquisition rules designed to convert anonymous store visitors into registered, reachable customer profiles.
Benefits
Sign up (account creation): Rewards customers for registering a new customer account on your store. This drives customer retention by capturing profile data and establishing a loyalty balance for the shopper.
Subscribe to newsletter (list growth): Rewards customers for subscribing to your store's marketing updates. This directly builds your email and SMS marketing subscriber lists, providing channels for future retention campaigns.
Plan availability
The Sign up and Subscribe to newsletter earning rules are available on all plans.
Rewarding with Points or Discounts (Amount, Percentage) is available on all plans.
Rewarding with Free Shipping and Free Product is available starting from the Entry plan.
Rewarding with Fixed store credit or a Gift Card is available starting from the Growth plan.
Step-by-step configuration
To enable and configure either of these rules, follow these steps in your Growave admin:
Navigate to Rewards → Points → Ways to earn.
Click Edit next to either the Sign up or Subscribe to newsletter action.
Set the Status to Enabled or Disabled using the radio buttons in the right sidebar.
Configure main settings described below.
Configure the following fields:
Title: The public name of the action (e.g., Sign Up or Subscribe to earn rewards).
Description: A short explanation showing customers how to earn the reward.
Language: Select the language version of your storefront and translate the title and description. Learn more about multi-language translation.
Action icon: Upload a custom .jpg or .png file (under 10 MB) to change the icon shown in the storefront.
Review the How it will work summary box in the right sidebar to verify your settings before clicking Save.
Main settings of the Sign up and Subscribe to newsletter actions
Sign up specific
The reward flow for the Sign up action depends on your Shopify customer account configuration:
Shopify new customer accounts compatibility: If your store uses Shopify's New Customer Accounts, email verification is handled natively by Shopify via a one-time code. No separate Growave email confirmation check is required; rewards are issued immediately upon successful signup. Learn more about social login and new customer accounts.
Legacy customer accounts: You can control verification using the Require email confirmation to earn this reward checkbox:
Enabled (Default for older stores): Customers must click the verification link in their email confirmation notification before the reward is issued. This is recommended to prevent fake account spam.
Disabled (Default for new stores installed after Dec 23, 2025): Customers receive their reward immediately upon account creation.
Newsletter specific
For the Subscribe to newsletter action, you can select which marketing channels trigger the reward under Subscription options:
Subscribe to email newsletter: Triggers when the customer subscribes to your email lists.
Subscribe to SMS newsletter: Triggers when the customer subscribes to your SMS lists.
📘 Note: You can check one or both boxes. If both are selected, subscribing to either channel will trigger the reward. Subscribing to both channels will not trigger double rewards.
Reward type
You can configure these rules to issue one of multiple reward types:
Points
Amount discount
Percentage discount
Free shipping
Free product
Gift card
Fixed store credit
✅ Tip: For details on how to configure each reward type, see our How to set up rewardable actions guide.
Reward value
Depending on your selected Reward type, define the value of the reward.
Delay the reward
Both rules support a Delay the reward checkbox, allowing you to delay reward distribution for a set number of days after registration/subscription.
Available exclusively for customers with listed tags
Restricts the rule to specific customer segments using Shopify customer tags.
⚠️ Important: If a customer does not have the required tag, this rule will be hidden from the storefront widgets and account extensions to avoid confusing ineligible users.
Global settings and exclusions impact
Exclusions influence: Since no purchase is involved, global Reward amount calculation settings (like excluding taxes/discounts from the rewardable amount) do not affect these rules.
Limit how many times a customer can get a reward: This setting is not available. Both rules are intended to be completed only once and, therefore, default to once per lifetime per customer.
Retroactive sign-up rewards: If your store had registered customer accounts before you installed Growave, you can retroactively reward them for their past sign-ups. Learn how to reward for past actions.
Customer experience
Guest view (not logged in): If a visitor is not logged into their account, the storefront widget and rewards page cards will display dedicated Sign up and Log in buttons.
Earning triggers for Newsletter: Customers can subscribe to the newsletter in three places:
During registration on your store's Register page (by checking the newsletter subscribe box).
Directly on the dedicated Rewards page via the newsletter card.
Through the newsletter block inside the Rewards pop-up widget.
Depending on your Growave plan, the following storefront widgets and account extension can be displayed to customers where they interact with these actions:
Rewards pop-up widget: Displays under Points program → How to earn points section with a dedicated card showing the title. For the Newsletter action, clicking the card unfolds the description and a Subscribe button. Clicking Subscribe navigates to a consent screen where the user checks a box and clicks Confirm subscription. For the Sign up action, it unfolds to reveal a Create account / Sign in prompt.
Rewards page: Displays in the Ways to earn points grid with a card showing the title. For the Newsletter action, clicking the Subscribe button opens a modal where the user checks a consent box and clicks Confirm subscription. For the Sign up action, it redirects the user to create an account.
Rewards page extension for new customer account pages: Since the user is already logged in to view this page, the Sign up action will simply show as completed. The Newsletter action displays as an interactive card with a Subscribe link. Clicking it opens a modal where the user checks a consent box and clicks Confirm subscription.
If you have any questions or need assistance, reach out to us at [email protected] or use the chat icon in the bottom-right corner of your Growave admin panel. We’re here to help! 🤗