Growave offers a comprehensive Language editor that allows you to customize default English phrases and add translations for multiple languages across the platform. Additionally, you can separately translate email notifications using the email editor and modify the wording for the Ways to earn and Ways to redeem rules. These features make it easy to adapt Growave to your brand’s voice and meet the language preferences of your customers. Let's go through the process step by step.
Add languages in Shopify admin
Before translating content in Growave, you need to add the desired languages in your Shopify admin. This makes those languages available for selection in the Growave Language editor and email notification settings.
Step 1 — Add language in Shopify admin
Go to Shopify admin → Settings → Languages.
Click Add language.
Choose the language you want and click Add.
Step 2 – Translate or auto-translate content
After adding a language:
Click Translate → Translate & Adapt
Choose between:
Manual translation — enter translations field by field.
Auto-translation — Shopify offers free automatic translation for up to 2 languages.
When ready, click Manage next to the added language
Open the three-dot menu and select Publish
⚠️ Important
Publishing may take some time depending on your store’s content.
Step 3 – Enable storefront language selection
Go to Shopify admin → Online Store → Themes → Customize
In the Footer section, enable the Language selector
This allows customers to choose their preferred language on your storefront.
Once the language is changed, Growave widgets will automatically display in the selected language.
Use Growave Language editor
The Growave Language editor lets you translate storefront phrases and adjust default wording to better match your brand voice. Most text shown to website visitors, including Growave widget labels, buttons, and messages, can be modified here.
How to access the Language editor
Go to Growave admin → Branding → Languages.
Select the desired language from the dropdown (must be added first in Shopify → Settings → Languages)
Use the tabs and search bar to locate the text:
Browse by app section (Rewards, Review, Wishlist, etc.)
Search by keyword (e.g., “Add to Wishlist” or “Your balance”)
What you can edit
Editable fields include:
Widget buttons and labels (e.g., “Add to Wishlist”, “Earn points”)
Pop-up modals and calls to action (e.g., “Join now”, “Write a review”)
Empty state and confirmation messages
Global phrases (e.g., “Checkout”, “Back”, “Sold out”)
Text related to extensions like cart selectors or post-purchase banners
Notification-related display messages (not the email content itself, see details below).
⚠️ Important
Do not edit or translate variables such as {{points_name}}, {{customer_name}}, or {{shop_name}}. These dynamic tags must remain exactly as they are to function correctly.
Translate Growave notifications
Growave's email notifications support multiple languages. However, translations must be added manually for each language and each notification template in your Growave admin.
Step 1 – Add the language in Shopify
First, go to Shopify admin → Settings → Languages and make sure the language you want to use is added and published.
Step 2 – Translate each notification in Growave
Once the language is added, you can edit Growave’s email notifications in the following sections:
Each template includes a language selector in the top section of the editor. Select the language you want to translate and update the fields accordingly.
How to translate a notification (example: Rewards)
Go to Rewards → Notifications.
Click a notification title to open the editor.
In the Email language dropdown, select the language you want to translate.
Update the email content with the translated version. Depending on the template, you can translate and customize the following fields:
Subject
Title
Body
Reward message
Button label
Content below button
Footer content
Click Save
⚠️ Important
When opening or refreshing the editor page, the default English version always loads first, regardless of your previously selected language. Make sure to select the correct language before editing.
Translate Ways to earn and Ways to redeem rules
Growave also allows you to translate rules in the Ways to earn and Ways to redeem sections.
To translate these rules:
In the Growave admin, navigate to Rewards → Points.
Choose a rule from Ways to earn or Ways to redeem → click the Edit link next to the rule title.
Choose a language from the dropdown above the rule title and modify the title and description.
Click Save.
⚠️ Important
Translations for Ways to earn and Ways to redeem rules must be added manually. Once the new language is added in Shopify, it will also appear in Growave settings. If no translation is added, the default title and description will remain unchanged.
Translate Nudges (Growave 2.0)
In Growave 2.0, you can also change the language of Nudges just like in Ways to earn and Ways to redeem.
To update the language:
Navigate to Nudges and click the nudge title.
Select a language from the list of languages added in your Shopify admin.
Add the translated text in the relevant editable fields.
Click Save to apply your changes.
If you have any other questions or requests, feel free to reach out to us at [email protected] or use the chat in the bottom-right corner of your admin panel. We're here to help! 🤗