Overview
The Notification Center allows you to customize the content and template settings for automated emails triggered by the Rewards, Reviews, and Wishlist apps.
Key benefits
Customize standard email content: Adjust subjects, titles, banner images, and button texts for individual automated emails.
Leverage unique app settings: Configure specific features like discount codes for Rewards, or notification intervals and product recommendations for Wishlist reminders.
Create localized messages: Adjust language versions for different email templates to communicate effectively with a diverse customer base.
Standard email configuration
Most emails in the Notification Center use a standard set of customization fields. Unless otherwise noted, the following fields are available for a notification:
Email language: Select the language for the email content to create localized versions.
Expand banner image section: Check this box to add a custom banner image (e.g., with your brand logo) at the top of the specific email template.
Subject: Set the email subject line displayed in the customer's inbox.
Title: Main heading displayed inside the email.
Body: Primary message content.
Button: CTA text (e.g., "Redeem reward" or "View wishlist").
Content: Footer message shown below the button.
📘 Notes
All email templates come pre-configured with default liquid variables to personalize your messages. For a complete list of compatible variables, examples of what they display, or to restore a deleted variable, refer to our Email liquid variables guide.
To adjust your overall layout and colors globally, refer to the Email branding guide.
Learn more about all email notifications available in Growave.
Rewards notifications
The Rewards app triggers notifications based on customer loyalty activity.
Navigation: Go to Growave admin panel → Rewards → Notifications → click notification title to open the editor.
Standard Rewards emails
The following notifications use the standard email configuration fields without any extra settings:
Points earned
Points expiration - Warning
Points expiration - Last chance
Reward expiration - Warning
Reward expiration - Last chance
Reward for Referring customer
Tier unlocked
Balance adjusted
Rewards emails with discount codes
The following notifications include all standard fields, plus an additional Discount code block to configure how the generated code appears in the email:
Reward received
Birthday reward
Reward for Referred friend
Reviews notifications
The Reviews app triggers specific emails to help you collect and manage customer feedback.
Navigation: Go to Growave admin panel → Reviews → Notifications → click notification title to open the editor.
Review requests
You can customize the 1st review request email, 2nd review request reminder, and 3rd review request reminder from the Reviews → Notifications. Because these emails rely on specific order statuses and delay timers, their configuration is handled uniquely.
📖 Guide
For a complete breakdown of how to configure review request delays, triggers, and content, please read our dedicated guide: Configuring review request emails.
Community interactions
Answer posted: Uses the standard email configuration fields.
Reply posted: Uses the standard email configuration fields.
Unverified review: Uses the standard email fields, but does not include the "Content" (footer) field.
Wishlist notifications
The Wishlist app triggers emails to remind customers about their saved items and notify them of updates.
Navigation: Go to Growave admin panel → Wishlist → Notifications → click notification title to open the editor.
Wishlist reminders (1st, 2nd, and 3rd)
The Saved wishlist notification, 2nd Saved wishlist reminder, and 3rd Saved wishlist reminder include the following unique fields:
Notification Interval: Set the delay for when this specific reminder is sent.
Include recommended products: A toggle to display upsell/cross-sell items.
Discount code: An optional block to offer an incentive.
These templates use the standard email fields, but do not include the "Body" field.
Wishlist item updates
Wishlist items on sale: Features the Include recommended products toggle and a unique Recommended products title field. It uses standard fields but does not include the "Body" field.
Wishlist items back in stock: Features the Include recommended products toggle. It uses standard fields but does not include the "Body" or "Content" (footer) fields.
B2B and Account emails
Activate your account: Uses the standard email configuration fields.
Email to approver — wishlist waiting for approval: Uses the standard email fields, but does not include the "Content" (footer) field.
Email to members — wishlist fully approved: Uses the standard email fields, but does not include the "Content" (footer) field.
If you have any questions about Growave's email notifications, feel free to contact us at [email protected] or use the chat icon in the bottom-right corner of your Growave admin panel. We're here to help! 🤗