Liquid variables for email templates

Variable

Example

Notification template

{{customer_name}}

Hi {{customer_name}} → Hi John Snow

General

{{customer_short_name}}

Hi {{customer_short_name}} → Hi John

General

{{customer_first_name}} {{customer_last_name}}

These variables can be used separately or together in any order, depending on language conventions.

First name first: Hello, {{customer_first_name}} {{customer_last_name}}! → Hello, John Doe!

Last name first: Bonjour, {{customer_last_name}} {{customer_first_name}}! → Bonjour, Doe John!

First name only: Hey, {{customer_first_name}}! → Hey, John!

General

{{shop_name}}

Your store name

General

Variable

Example

Notification template

{{current_balance}}

Your balance is {{current_balance}} → Your balance is 100 points

Balance adjusted, Points earned, Points expiration

{{reason_of_change}}

Note assigned by the admin when changing the balance

Balance adjusted

{{points_name}}

You've got {{points_name}} → You've got ExoCoins

Points earned, Points expiration, Reward for referring customer, Tier unlocked, Balance adjusted

{{reward}}

You get {{reward}} → You get reward/points (depends on the type of rewards used in earning action)

Points earned, Birthday reward

{{completed_action}}

Congratulations on earning a reward for completing the {{completed_action}} action → Congratulations on earning a reward for completing the Place order action

Points earned

{{available_reward_title}}

You have received {{available_reward_title}} → You have received 5% discount

Reward received, Reward for Referred friend, Reward for Referring customer, Reward expiration

{{reward_code}}

Your discount code: {{reward_code}} → Your discount code: 7HBAFKA3

Reward received, Birthday reward, Reward for Referred friend, Customer spend points, Reward expiration, Tier unlocked

{{expiration_date}}

Your points will expire on {{expiration_date}} → Your points will expire on 24 Jun, 2026

Points expiration, Reward expiration

{{days_to_expire}}

Your points will expire in {{days_to_expire}} days → Your points will expire in 30 days

Points expiration, Reward expiration

{{reward_points}}

You got {{reward_points}} points as a gift for your birthday! → You got 1200 points as a gift for your birthday!

Birthday reward

{{tier_name}}

You've accomplished the goal and got {{tier_name}} status → You've accomplished the goal and got Gold status

Tier unlocked

{{reward_expiration_date}}

Expiration date for the redeemed reward: {{reward_expiration_date}} → Expiration date for the redeemed reward: Dec 7, 2026

Reward received, Birthday reward, Reward for Referred friend

{{available_discount_title}} — title of the reward available for redemption. If a customer doesn't have enough points for a discount, the system prioritizes the cheapest option. When multiple discounts can be redeemed, the system selects the most valuable one

Your next reward: {{available_discount_title}} → Your next reward: Free Product

Points earned, Points expiration, Reward for Referred friend, Tier unlocked, Balance adjusted

{{available_discount_price}} — points price of the discount available for redemption, complementing the {{available_discount_title}} variable

Your next reward: {{available_discount_title}} for {{available_discount_price}} {{points_name}} → Your next reward: Free Product for 100 points

Points earned, Points expiration, Reward for Referring customer, Tier unlocked, Balance adjusted

{{customer_referral_link}}

Your referral link: {{customer_referral_link}} → Your referral link: https://store.com/referral/abc123

Rewards-related emails

{{sender_name}}

{{sender_name}} shared the referral link with you → John Smith shared the referral link with you

Reward for Referred friend

{{achieved_reward}}

Your reward for reaching this tier: {{achieved_reward}} → Your reward for reaching this tier: $50 fixed discount

Birthday reward, Reward for Referring customer, Tier unlocked

Variable

Example

Notification template

{{order_number}}

Order number: {{order_number}} → Order number: 12345

Review request

{{product_title}}

Product title: {{product_title}} → Product title: Blue Dress

Review request

{{reviewed_item}}

Have you recently written a review on {{reviewed_item}}? → Have you recently written a review on Apple iPhone 16?

Unverified review

{{customer_question}}

Customer question

Answer posted

{{customer_review}}

Customer review content

Unverified review, Reply posted

Variable

Example

Notification template

{{wishlist_name}}

You’ve been added as an approver for the {{wishlist_name}} wishlist → You’ve been added as an approver for the Favorites wishlist.

Email to approver — wishlist waiting for approval, Email to members — wishlist fully approved

Variable

Example

Notification template

{{reward_type}}

Enjoy your {{reward_type}} → Enjoy your 5% discount

Referral email body

{{link}}

Follow this link {{link}} → Follow this link: https://referral_link.com

Referral email body