Growave lets you control the visual design of your emails to reflect your store’s identity. You can update colors, fonts, buttons, and layout styles — helping you deliver a professional and consistent brand experience across every message.
How to access email branding settings
In the Growave admin, go to the Branding → Emails to open the email branding editor. Here, you can update email styles, buttons, colors, fonts, and layout elements:
How to customize overall email styles
Use the Email styles section to define the overall look of your emails.
Layout: Choose between List or Grid layout for product recommendations:
List: Stacks content vertically.
Grid: Displays content in columns.
Background color: Sets the main email body background (e.g.,
#FAFBFBfor a soft, minimal tone).Foreground color: Controls the color of the main content area (e.g.,
#FFFFFFfor a white block with contrast).Font family: Choose a font that fits your brand tone.
Header font size: Adjust header size for emphasis (e.g.,
24px).Body font size: Set main text size for readability (e.g.,
16px).Text direction: Select LTR (left-to-right) or RTL (right-to-left) layout for email content.
How to customize email body styles
The Body styles section lets you style your text, links, and call-to-action buttons.
Text color: Controls the main email text (e.g.,
#000000for black).Link color: Sets the product link text (e.g.,
#072448for deep blue links).Button background color: Defines the CTA button color (e.g.,
#FFC100for bold yellow).Button text color: Sets contrast for the button label (e.g.,
#000000for black text on yellow background).
How to customize additional email elements
These settings control the design for product and reward cards.
Product card background color: Sets the background of product blocks (e.g.,
#F5F5F5for light gray).Customer reward card color: Applies to the reward card near the footer. Use subtle tones for readability.
How to customize email footer styles
Use the Footer styles section to personalize your footer area.
Background color: Set to a strong contrasting color (e.g.,
#0B1E47for navy blue).Text color: Use a readable color on top of the background (e.g.,
#FFFFFFfor white).Link color: Typically matches the text for a clean design (e.g., white links on a dark background).
FAQs
How do I preview email changes?
How do I preview email changes?
Changes are instantly shown in the preview window in the Branding → Emails editor. Use this to test contrast and layout.
Will email branding apply to all emails?
Will email branding apply to all emails?
Yes. These settings apply to all emails sent through Growave, including reviews, rewards, and wishlist notifications.
What fonts are supported for Growave emails?
What fonts are supported for Growave emails?
Growave supports the following email-safe fonts with full or partial compatibility:
Full support: Arial, Arial Black, Georgia, MS Sans Serif, Courier New, Tahoma, Times New Roman, Trebuchet MS, Verdana
Partial support: Comic Sans MS, Garamond, Impact, Lucida Console, Lucida Grande, Palatino Linotype
Want to use a custom font not listed here? Our team can help set it up manually.
Why do my product images look “cropped” in notification emails?
Why do my product images look “cropped” in notification emails?
Growave doesn’t crop product images in emails. We take the original image from your store and scale + center it inside a fixed image block. If your image’s shape doesn’t match the block, the edges may sit outside the visible area — this can look like cropping.
Layout shapes
Grid layout → uses a portrait/vertical rectangle image block.
Listing layout → uses a landscape/horizontal rectangle image block.
Because the blocks are fixed, square images can appear “cut off” at the sides (Grid) or top/bottom (Listing).
How to get the best result
Pick the layout that matches your catalog images.
More portrait product photography → use Grid.
More landscape product photography → use Listing.
Keep the subject centered with some margin (“safe area”) so important details remain visible after centering.
If you must keep perfectly square imagery, consider adding padding (white/brand-color bars) around the square so it fits the rectangle cleanly.
If you have any questions or need further assistance, reach out to us at [email protected] or use the chat icon in the bottom-right corner of your Growave admin panel.