An active Connectif account. If you don't have one, sign up at connectif.ai.

Your Shopify store connected to Connectif. This is required — you must install and configure the Connectif app for Shopify before enabling the Growave integration. This also lets Connectif receive your product catalog, purchases, and web tracking data, which powers product blocks in emails, abandoned-cart recovery, and behavioral targeting in your workflows. Follow Connectif's Guide to Integrating with Shopify.

In Connectif, navigate to Store Settings → API and IP Access → API Keys and click Create new API Key.

Name the key (e.g., "Growave Integration") and activate all Read and Write permissions across the scopes. Click Save and copy the generated API Key.

In the Growave admin panel, go to the Integrations section, open the Connectif card.

Paste your API Key into the Private API Key field and click Enable. Growave will automatically establish the integration, syncing your contacts and their associated contact fields.

Growave will also automatically create the necessary Custom Events in Connectif. You can then use these custom events inside Connectif workflows to automate your communications.

Select which Growave apps should forward their email triggers to Connectif:

Verify the connection in Connectif by navigating to Settings → Integrations → Custom Integrations (webhooks). You should see the Growave card (Growave Loyalty & Rewards). Click Edit to open it.

In the Receive Data tab, you will find the 14 inbound events created by Growave. In the Workflow Nodes tab, you will find the ready-made nodes for your workflows.

Add the node to a workflow in the workflow editor.

Click the Settings (⚙️) icon on the node, and open the Data tab.

There you'll find all Imported data from Shopify and Growave and specifically Exported data pertinent to this event, which you can map into your emails and content.

In Connectif, go to Workflows → Create workflow → Create custom workflow.

In the Toolbox panel, open the Triggers tab and scroll to the Growave group — all 14 Growave triggers are listed there. Drag the trigger you need (e.g., Trigger Earned Points) onto the canvas.

Click the Settings (⚙️) icon on the node and open the Data tab to review all the data available after this trigger — the contact's fields and the event's payload fields.

In the Toolbox panel, open the Action tab, drag a Send email node onto the canvas and connect it after the trigger node.

Click the Settings (⚙️) icon on the Send email node. The node is configured in a 3-step wizard, shown at the top: 1 Email → 2 Configuration → 3 Mappings.

In the Email step, select an existing email design or click Create new content to design one in the email editor (see the Templates section below). Click Next.

In the Configuration step, set the recipients, the email type, and the sending parameters (subject, sender name, sender email, reply-to).

Choose Transactional under Select the email type if the notification should reach all contacts with an active email address (recommended for loyalty notifications such as earned points or review requests), or Newsletter to send only to contacts whose newsletter status is "Subscribed". Consult your legal/compliance guidelines when deciding which of your notifications qualify as transactional. Click Next.

In the Mappings step, link the data to your email's variables: drag each field from the data available from previous nodes (left column, including the Growave trigger's fields) onto the slot next to the corresponding variable (right column). Click Apply.

Save the workflow and click Start to activate it.

In the Connectif email editor, add or edit a Text element.

Click the Variables button, set a Variable identifier (e.g., pointsEarned), optionally a Default value and Data type (Number, Date, Currency, Percentage), and add new variable into the text.

Alternatively, declare variables using {{variableId}} syntax right inside the Text element (e.g., "You just earned points! Your current balance is: {{currentBalance}}"). They will be auto-detected in the Mapping step.

In the workflow's Send email node (the Mappings step), drag the corresponding field from the Growave trigger node's data onto the variable.

Hover over the specific email block you want to show or hide conditionally.

Click the Add Condition button that appears.

Choose Contact Fields as your condition type.

Select the specific field, the comparison operator, and the value the field must contain for that block to display.

Click Apply to save your settings.

Go to Audience → Segments and create a new segment (use Dynamic or Dynamic Plus for real-time updating segments).

In the Conditions dropdown menu, scroll to the Custom fields.

Add conditions based on Growave contact fields, for example:

Use the segment in workflows (e.g., as an entry condition), bulk campaigns, or conditional email blocks.