A strong loyalty program is essential for building lasting relationships with your customers. Growave’s Loyalty and Rewards programs help you drive repeat purchases, transform shoppers into loyal brand advocates, and reward your best customers with exclusive benefits. Whether through earning points, sharing referrals, or achieving VIP status, your customers will feel valued and encouraged to engage with your brand.
This guide outlines how to activate and customize the Rewards program to align with your business needs and provide an exceptional customer experience.
Activate Rewards programs
Growave offers three rewards programs:
You can activate or deactivate these programs in the Rewards → Settings section of the admin panel. Alternatively, when a program is disabled, a banner on its respective page will prompt you to enable it.
📖 Learn how to set up each program:
Set up notifications
Configure notifications to keep customers informed about earning and redeeming points, and engaging in other rewards-related actions.
📖 Learn more about the Rewards notifications in this guide
Configure Rewards program settings
The Settings page includes three tabs: General, Rewards for past actions, and Reset Rewards programs.
General tab settings
Reward management
Control reward-eligible sales channels and when rewards are issued or canceled based on order status.
📖 Learn more about reward assignment and cancellation
Rewardable amount calculation
Determine how the number of rewarded points is calculated based on the order values: including or excluding shipping costs, taxes, discounts, gift card amounts, and store credit.
Rewards availability settings
Configure availability rules to control who can participate in your loyalty program and how rewards behave:
Determine which customers and products are eligible to participate in the program
Use customer or product tags to limit participation.
Manage who can earn points in your loyalty program
Choose whether all customers (including guests, members with new and legacy Shopify accounts) can earn points, or only customers with an active legacy store account.
Allow customers to refund rewards redeemed with points
Let customers cancel active discounts and automatically get their points back.
Require customer consent to join the Rewards program
This setting ensures compliance by requiring customers to explicitly agree to join your loyalty program before they can earn points or access rewards features. By default, this setting is disabled.
Impact on the admin panel: When this setting is enabled, customers who have not yet given consent are flagged in the system. You, as a shop admin, will be restricted from modifying their rewards data manually. If you attempt to edit Points balance, VIP Tier status, Birth date, or Marketing status in a non-consenting customer's profile, you will see a notification that the customer has not confirmed participation.
Impact on the storefront (customer view): Customers will be prompted to provide their consent before they can interact with rewards features.
Rewards pop-up widget and Rewards page: If a customer clicks anywhere on the widget or page (except the Give consent button), a confirmation modal will appear. The customer must click Give consent to unlock the rewards interface.
Loyalty Info widget: Clicking anywhere on the widget triggers the consent modal.
Potential points indicator: This will remain hidden until the customer grants consent.
Rewards page extension: Clicking anywhere on this extension will trigger the consent modal.
Impact on imported VIP Tier members: If you import customers into a VIP tier, those who have not yet given consent will be "frozen" in their assigned tier. Their store activity will not count towards tier advancement, and any manual VIP tier recalculations will not apply to them (no upgrades, downgrades, or Entry rewards) until they provide their consent.
Impact on the Shopify POS: Customers will be prompted to provide their consent before they can use the Rewards features.
Points program status, decimal precision, and rounding
Points program status
This setting allows you to enable or disable the Points program:
Points decimal precision and rounding
Growave provides two settings that control how point values are displayed and rounded:
Select decimal precision for points controls how many decimal places (0, 1, or 2) customers see in point balances. It affects display only — it does not change how points are calculated or stored.
Round points or store credit earned from the Place order action before multipliers controls how Growave handles fractional values for the Place order rule before any multipliers (Birthday, Boost campaign, or VIP tier) are applied.
Points expiry
Set a points expiration period and enable relevant notifications.
📖 Learn more about the points expiration feature.
Referrals program status
Enable or disable the referral program.
Referral channels
Activate social channels you want your customers to use for sharing the referral link. Provide a message text added when the referring customer shares their link via email.
Custom domain
Use your domain for referral links instead of the default ref.refrr.app.
📖 Learn more about adding a referral domain
Fraud detection
Receive alerts about suspicious activity via email.
VIP Tiers program status
Enable or disable the VIP Tiers program, choose the enrollment rule, and specify how the rewards are assigned.
📖 Learn more about the VIP Tiers program
Reset Rewards programs tab
Reset the Points and/or VIP Tiers programs progress (including rewards and discounts generated) within a specified period.
⚠️ Important
When you reset the Points or VIP Tiers programs in Growave and select to reset discounts as well, all associated discounts are removed from the Growave app. This means customers will no longer see these discounts in the Rewards widget or the Rewards page on your website. However, the corresponding database entries for these discounts are not deleted from Shopify.
Rewards for past actions tab
Reward loyal customers for actions they completed before the Growave Rewards program was activated.
📖 Learn how the Rewards for past actions feature works in Growave.
Customize rewards branding
Users of Growave 2.0 (those who joined us after January 22, 2024) can customize branding options for the Rewards program to better align with their store’s style.
Navigate to Branding → Rewards to customize general appearance, the Rewards launcher* and popup widget**:
📖 Learn more about the Rewards branding from this guide
📗 Growave glossary
* Launcher: A floating button that opens app widgets like Reviews, Rewards, or Wishlist.
** Popup widget: The Wishlist or Reviews sidebar, or the Rewards popup widget.
Learn more about Growave terms in our Glossary
General tab
Primary and secondary colors of the Rewards widget.
Button colors, fonts, and icon styles.
Links and icon colors.
Popup & Launcher tab
Colors, fonts, and the name for the Rewards widget banner section.
Launcher color, font, icon, position, and device visibility settings.
Here’s an example of how your customized Rewards program might appear to customers:
If you have any questions or need assistance, please contact us at [email protected] or use the chat icon in the bottom-right corner of your Growave admin panel. We're here to help! 🤗