How to start using Loyalty and Rewards program

A strong loyalty program is essential for building lasting relationships with your customers. Growave’s Loyalty and Rewards programs help you drive repeat purchases, transform shoppers into loyal brand advocates, and reward your best customers with exclusive benefits. Whether through earning points, sharing referrals, or achieving VIP status, your customers will feel valued and encouraged to engage with your brand.

This guide outlines how to activate and customize the Rewards program to align with your business needs and provide an exceptional customer experience.

Activate Rewards programs

Growave offers three rewards programs:

• Points
• Referrals
• VIP Tiers

You can activate or deactivate these programs in the Rewards → Settings section of the admin panel. Alternatively, when a program is disabled, a banner on its respective page will prompt you to enable it.

📖 Learn how to set up each program:

• Introduction to the Points program
• How to set up the Referrals program
• VIP Tiers program overview

Set up notifications

Configure notifications to keep customers informed about earning and redeeming points, and engaging in other rewards-related actions.

📖 Learn more about the Rewards notifications in this guide.

Configure Rewards program settings

The Settings page includes two tabs: General and Rewards for past actions.

General tab settings:

• Reward management: Assign or cancel rewards based on the financial status of orders.

📖 Learn more about reward assignment and cancellation settings.

• Rewardable amount: Determine how the number of rewarded points is calculated based on the order values: including or excluding shipping costs, taxes, discounts, and gift card amounts.

• Eligibility configuration: Specify which products and customers can participate in the rewards program and who can earn points (all customers or only those with a store account).

📖 Learn more about eligibility settings in this guide.

• Points program status: Enable or disable the Points program, and set up decimal precision.

• Points expiry: Set a points expiration period and enable relevant notifications.

📖 Learn more about the points expiration feature.

• Referrals program status: Enable or disable the referral program and activate preferred referral channels.
• Referral channels: Activate social channels you want your customers to use for sharing the referral link.

• Custom domain: Use your domain for referral links instead of the default ref.refrr.app .

📖 Learn more about adding a referral domain.

• Fraud detection: Receive alerts about suspicious activity via email.

• VIP Tiers program status: Enable or disable the VIP Tiers program, choose the enrollment rule and how the rewards are assigned.

📖 Learn more about the VIP Tiers program.

• Reset Rewards programs: Reset the Points and/or VIP Tiers programs progress (including rewards and discounts generated) within a specified period.

Rewards for past actions tab:

• Reward loyal customers for actions they completed before the Growave Rewards program was activated.

📖 Learn how the Rewards for past actions feature works in Growave.

Customize rewards branding

Users of Growave 2.0 (those who joined us after January 22, 2024) can customize branding options for the Rewards program to better align with their store’s style.

Navigate to Branding → Rewards to customize the Rewards launcher* and popup widget**:

General tab:

• Primary and secondary colors of the Rewards widget.
• Button colors, fonts, and icon styles.
• Links and icon colors.

Popup & Launcher tab:

• Colors, fonts, and the name for the Rewards widget banner section.
• Default widget view (home, ways to earn, ways to redeem, VIP Tiers).
• Launcher color, font, icon, position, and device visibility settings.

Here’s an example of how your customized Rewards program might appear to customers:

If you have any questions or need assistance, please contact us at support@growave.io or use the chat icon in the bottom-right corner. We're always here to help! 🤗