Overview
Growave's social media follows and shares earning rules allow you to reward customers for interacting with your brand on social media platforms.
To help you manage these rules, they are split into Follow and Share actions:
Follow actions: Follow on Instagram, Facebook, TikTok, YouTube, X, and Custom channel.
Share actions: Share on Facebook, Share on X, and Share website.
Benefits
By incentivizing social engagements, you drive organic traffic, expand your social reach, and increase brand awareness effortlessly.
Plan availability
The social media follows and shares earning actions are available on all plans.
Rewarding with Points or Discounts (Amount, Percentage) is available on all plans.
Rewarding with Free shipping and Free product is available starting from the Entry plan.
Rewarding with Fixed store credit or a Gift card is available starting from the Growth plan.
Step-by-step configuration
To enable and configure a social action, follow these steps in your Growave admin:
Navigate to Rewards → Points → Ways to earn.
Click Add ways to earn and select your desired follow or share action from the list.
Set the Status to Enabled or Disabled using the toggle in the right sidebar.
Configure main settings described below.
Configure the following fields:
Title: The public name of the action (e.g., Follow us on Instagram).
Language: Select the language version of your storefront and translate the title. Learn more about multi-language translation.
Action icon: Upload a custom .jpg or .png file (under 10 MB) to change the icon shown in the storefront.
Review the How it will work summary box in the right sidebar to verify your settings before clicking Save.
Main settings of social media follows and shares actions
Reward type
You can configure the social media rules to issue one of multiple reward types:
Points
Amount discount
Percentage discount
Free shipping
Free product
Gift card
Fixed store credit
✅ Tip: For details on how to configure each reward type, see our How to set up rewardable actions guide.
Reward value
Depending on your selected Reward type, define the value of the reward.
Delay the reward
Delays the reward distribution for a set number of days.
Limit how many times a customer can get a reward
Share website: This is the only social earning action that supports rewarding frequency limit. You can customize the limit to allow repetitions per lifetime, day, week, month, or year.
All follow action, plus Share on Facebook, and Share on X do not support frequency limit: Because Growave cannot continuously verify these specific social interactions via API, this setting is hidden and hardcoded to 1 per lifetime to prevent fraud.
Available exclusively for customers with listed tags
Restricts the rule to specific customer segments using Shopify customer tags.
⚠️ Important: If a customer does not have the required tag, this rule will be hidden from the storefront widgets and account extensions to avoid confusing ineligible users.
Channel link (Follow actions only)
You must provide the exact destination handle or URL so the widget knows where to redirect the user:
Instagram: Enter your direct handle only (e.g., growave.team).
TikTok: The domain prefix (www.tiktok.com/) is hardcoded. Enter your handle starting with @ (e.g., @username).
YouTube: The domain prefix (youtube.com/) is hardcoded. Enter your channel handle starting with @ (e.g., @channelhandle).
Facebook: The domain prefix (https://www.facebook.com/) is hardcoded. Enter your pagename (e.g., growave/).
X (Twitter): The domain prefix (x.com/) is hardcoded. Enter your handle without @ (e.g., Growaveio).
Follow on custom channel: You must provide both a Custom channel name (e.g., Pinterest) and the full Custom channel URL starting with https:// (e.g., https://www.pinterest.com/growave).
Share settings (Share actions only)
Depending on which Share action you select, you will configure different sharing parameters:
Share on Facebook: Provide the specific Facebook share link you want customers to post to their feed (e.g., https://www.facebook.com/Growave/).
Share on X: Provide the default X share message that will pre-populate in the customer's draft tweet (e.g., Join our referral program!).
Share website: This comprehensive action lets customers choose their preferred network.
Check the boxes for the channels you want to support (Facebook, X, WhatsApp, Pinterest, Email).
In the Message field, draft the premade text, e.g., Share our website and get rewarded {{ share_link }}.
How {{ share_link }} works in the Share website action
This variable dynamically inserts your shop's URL.
For social channels (Facebook, X, WhatsApp, Pinterest), you must include
{{ share_link }}in the Message field, otherwise the premade post will not contain a link to your store.However, for the Email channel, the shop URL is automatically passed to the email app natively, meaning the
{{ share_link }}variable will just render as literal text.
Keep {{ share_link }} in the message if you want customers to share your shop URL by default across all channels, or hardcode a custom promotional URL in the message field instead.
Customer experience
Depending on your Growave plan, the following storefront widgets and account extension can be displayed to customers where they interact with these social actions:
Rewards pop-up widget: Displays under Points program → How to earn points section with a dedicated card showing the title. On click, it unfolds to reveal a Follow or Share button. Clicking the button either redirects them to your social profile or opens a native share-dialog box.
Rewards page: Displays in the Ways to earn points grid with a card showing the title, and Follow or Share button on hover. Clicking the button either redirects them to your social profile or opens a native share-dialog box.
Rewards page extension for new customer account pages: Displays in the Ways to earn points grid with a card showing the title and Follow or Share link. Clicking the link opens a modal with title, reward value, and button that either redirects them to your social profile or opens a native share-dialog box.
If you have any questions or need assistance, reach out to us at [email protected] or use the chat icon in the bottom-right corner of your Growave admin panel. We’re here to help! 🤗