How to promote Loyalty & Rewards program?

Even if you've created a super creative and profitable loyalty program, you still need to make an effort to make sure your customers know about it. It's more than just sending a discount email. To be successful, you have to look at the bigger picture. By the big picture, we mean cross-promotion.

Let's explore how to promote the Reward program using different tools, including our features and widgets:

1) To successfully promote your program, describe the rules in the FAQ or the Terms & Conditions. Why? 

  • It will make life easier for you and your clients.
  • Your clients will have a clear idea of what they can get and how they can get it.

What to include in the description?

  • What do they get? 
  • How can they get these perks? 
  • Explain how to exchange points for discounts.

How to edit the Loyalty & Rewards FAQ?

Example: https://www.sephora.com/beauty/loyalty-program 

2) Instagram 

  • Use Instagram Carousels in Posts - Instagram carousels have the highest engagement rate of Instagram's features. It's an ideal feature for small businesses, according to research, that helps promote their loyalty program and products.
  • You can use it to explain what goodies they get or what cashback they can get.
  • Add clear call-to-actions with each post and story. 
  • Tell a story with Instagram Reels. - Notify your customers about the Rewards program launch, sales campaigns, etc. 
  • Guide customers with Instagram Highlights. - Explain in detail through which widget they can perform actions, how to apply discounts, etc. 
  • Optimize your Instagram Profile with SEO practices: Instagram is a storefront, a website page, a place where visitors check reviews, and generally a place to learn about a brand, business, or place. Optimize your Instagram account using the tips in this article: https://later.com/blog/instagram-seo/

3) Website 

Banners: Launch programs, news about campaigns, etc. using banners on Shopify. Here's a Shopify article on how to add a default banner to a theme and there's also an appendice recommendation for making banners.

Widgets: Use our rewards tab, points widget on the product page, Points at checkout, and include nudges.

4) Mailing list 

  • Enable Reward emails in our app to send action-based emails. 
  • Set up integration with Klavio/Omnisend for a more customized experience.

5) Integrate the program with your mobile app 

  • Use integration with Vajro or Shoppy 
  • Using the Shopney Integration you can only engage in reviews and wishlists

6) Referral Program 

Your customers can be your ambassadors. After all, word-of-mouth marketing is the most efficient and effective method. Use our referral program, promote using a separate page, and run newsletters with Klavio and Omnisend integration.


Hope this article was helpful 🌟 Feel free to contact us at support@growave.io or by chat icon in the bottom-right corner. We are always here to help!

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