How to promote Loyalty & Rewards program

Creating a loyalty and rewards program is just the beginning. To maximize its potential, you need to actively promote it to ensure your customers know about it and are excited to participate. Effective promotion involves strategic use of your website, social media, email campaigns, and other tools to create awareness, attract sign-ups, and drive engagement. This guide provides actionable strategies to promote your loyalty and rewards program.

Highlight loyalty program details on your store pages

Your website is one of the most effective places to promote your loyalty program and increase engagement with your customers. Here are some strategies to make your program visible and accessible to visitors:

What to include in your program details

• What rewards are available: Explain the perks customers can earn, such as discounts, free products, or bonus points.
• How can customers earn points: Highlight specific actions they need to take, such as making purchases, sharing your store on social media or following your social media pages, referring friends, or completing milestones. Learn more in the Ways to earn points guide.
• How to redeem points for reward: Provide step-by-step guidance on how to redeem points in the Rewards widget or at checkout. Learn more in the Ways to redeem points guide.

FAQ in the Rewards widget 

Ensuring your customers understand your loyalty program is essential for its success. You can include details on your Loyalty program in the FAQ section of the Rewards widget (Learn how to edit Rewards FAQ text)

Dedicated Rewards page

Growave 2.0 users on the Growth plan or higher can use the dedicated Rewards page. This page serves as a centralized hub where customers can view program details, including earning rules, available rewards, and redemption options.

👉 View the example page on our demo shop.

📖 Learn how to create an engaging Rewards page here.

Add banners or announcement bars  

Use a banner or announcement bar to draw attention to your loyalty program from the homepage or other high-traffic pages. Announce new promotions and special offers, or let visitors know about the benefits of joining your rewards program.

📖 Learn how to create an announcement bar from this guide.

Use Growave extensions and nudges

Growave offers several extensions and nudges to help promote and enhance your rewards program, making it more visible and engaging for customers at key points during their shopping experience.

Extensions

• Redeem rewards at checkout

  This extension displays the available discounts that a customer can apply during checkout, allowing them to redeem their earned points for a discount on their current purchase.

• Potential points indicator

  This extension shows the number of points a customer can potentially earn by completing their order, helping customers understand the value of joining your rewards program.

• Loyalty info

  Displays important information about the customer's rewards progress and balances, including how many points they have accumulated, and how close they are to earning a reward or reaching the VIP tier.

• Points earned

  This extension shows the number of points a customer has earned for their current order, encouraging customers to continue engaging with the loyalty program.

📖 Learn more about Growave 2.0 extensions for Shopify pages (including requirements for Shopify and Growave plans)

Nudges

• Join the Rewards program

  Encourages customers to sign up for your loyalty program, increasing both their engagement and participation in earning and redeeming rewards.

• Points spending

  Notifies customers when they have earned enough points to redeem for a reward, prompting them to use their points before they expire.

• Show available reward

  Displays the rewards that customers can redeem using their points, motivating them to make more purchases and redeem rewards, thus improving the impact of your loyalty program.

📖 Learn more about Nudges and respective plan requirements in Growave 1.0 and Growave 2.0

Promote your Rewards program on social media

Social media is a powerful tool for generating excitement and engagement with your rewards program. To effectively promote it, use a mix of visually appealing content, clear messaging, and strong calls to action across various platforms. Here are some key strategies for promoting your rewards program:

Provide a link to your loyalty program

To make it easy for followers to join, include a direct link to your loyalty program in your social media pages' bio or profile description.

Highlight the benefits to customers

Use posts, stories, and videos to showcase your program's benefits, such as earning bonus points or accessing exclusive discounts. The clearer the benefits, the more likely customers are to sign up and engage.

Use engaging post headlines

Craft clear, compelling headlines that grab attention and encourage action. Use action-oriented language that highlights the value of your rewards program.

Create customizable content with Canva templates

We have prepared customizable Canva templates for Instagram Stories, Reels, and Posts. Tailor them to your brand with your logo, imagery, and tagline:

• Instagram stories and reels
• Instagram posts

Leverage Instagram UGC feature

Growave also offers an Instagram User-Generated Content (UGC) feature that enables you to collect and showcase customer-generated content directly on your shop. Encourage customers to share their experiences by posting photos and videos using your products:

• Ask your customers to tag your brand in their posts and use a specific hashtag related to your rewards program.
• Create a dedicated hashtag or contest encouraging customers to share their rewards experiences, further promoting your program organically.

Use email campaigns to engage your audience

Email marketing is a highly effective channel for promoting your loyalty program and keeping your customers engaged:

• Action-based Reward emails: Automatically send personalized emails when customers sign up for your rewards program, earn points, redeem their rewards, refer a friend, or achieve a VIP tier. 

📖 Learn more about automatic Growave notifications in this guide. 

• Integrations: For a more personalized experience, integrate Growave with platforms like Klaviyo or Omnisend to create targeted email campaigns based on customer behavior and preferences.

Integrate with mobile apps

Reach customers wherever they are by integrating the loyalty program into your mobile app:

• Integrate Growave with Vajro to promote rewards directly within your shop app, allowing users to track their points and redeem rewards.
• Integrate Growave with Shoppy or Shopney — these apps allow for combining reviews and wishlists alongside loyalty features, keeping customers engaged while shopping on your mobile app.

Encourage referrals

Leverage the power of word-of-mouth marketing by encouraging customers to refer friends and family:

• Promote your referral program by offering mutual rewards for both the referrer and the referee. 

📖 Learn how to set up the Referral program

• Use email campaigns via Klaviyo or Omnisend to spread the word about your Referral program.

Monitor and refine your strategy

Regularly analyze the performance of your promotional efforts to understand which methods resonate best with your audience:

• Use analytics: Track key metrics like social media engagement, email open rates, and website traffic to measure the success of your campaigns. Compare data from third-party analytics platforms with Rewards analytics in Growave offering insights into Points, Referrals, and VIP tiers performance.
• Refine your strategy: Based on these insights, tweak your approach to make your Rewards program more appealing to your audience and drive better results.

If you have any questions or encounter any issues, feel free to contact us at support@growave.io or use the chat icon in the bottom-right corner of your Growave admin. We’re here to help! 🤗