Overview
VIP Tiers analytics in the Growave admin panel helps you track how customers are distributed across tiers, how they transition between them, and how each tier performs in terms of spending. You can access this data by navigating to Analytics → Rewards → VIP Tiers.
⚠️ Important:
If you run the Reset VIP Tiers function, the metrics in your VIP Tiers analytics dashboard will display data net of the tier progress you have reset, provided the reset period coincides with your selected date range or last 6 months period for the New customers per tier metrics.
Key benefits / use cases
Monitor tier growth: See how many customers are in each tier and track changes over time.
Compare performance: Evaluate AOV for each tier to see which drives the most value.
Track upgrades and churn: Spot patterns in tier progression and downgrades.
Optimize tier rules: Adjust milestones and rewards based on performance data.
How to filter VIP Tiers analytics
Use the Date picker
The Date picker tool applies to AOV and Members per tier and transitions metrics only. Use it to filter data by predefined periods (last 30, 60, or 90 days) or set a custom date range by entering dates manually in the Starting and Ending fields.
View data by customer type
Located right next to the Date picker, this special filter allows narrowing down your VIP Tiers analytics data based on customer registration status. You can choose from:
All: All customers.
Members: Customers who have a login history (registered).
Guests: Customers without a login history.
This filter applies to all metrics below the filter line except for the VIP Tiers Activity log.
Apply filters
The filters apply to New customers per tier and AOV metrics only. Click the Add filter button to apply the following filters:
Points balance: Use comparison operators (All, Is equal, Is greater than, Less then, Between) to find VIP members with a certain number of points on their balance.
VIP Tiers: Show only members of certain VIP tier(s).
Filter by tag: Filter VIP members by assigned customer tags.
Consent: Filter VIP members by their consent to take part in the Rewards program (All, With consent, Without consent).
Filters can be stacked to obtain even more targeted results.
Key metrics
This section shows the core numbers that define your VIP Tiers program performance.
Metric | Description |
New customers per tier | Number of customers who joined each tier over the past 6 months (fixed time frame) with a monthly breakdown. |
AOV | Average order value for customers in each tier within the selected date range. |
Members per tier and transitions | Number of customers who joined or left each tier during the selected period, including automatic transitions and manual changes by the admin. |
Members per tier and transitions
Each tile in this section corresponds to a specific tier (e.g., Bronze, Silver, Gold) and includes:
Field | Description |
Members | Total number of customers in the tier during the selected period. |
New | Customers who joined the tier during the selected period and remained in it at the end of the period. |
Lost | Customers who left the tier during the selected period. |
Transitions | Automatic tier changes (e.g., No tier → Bronze, Bronze → Gold). |
Manually assigned by admin | Changes applied directly via customer profiles. |
VIP Tiers Activity log
This table lists individual customers and their VIP tier statuses starting from the launch of the VIP Tiers program (net of reset periods, if you had ever reset your VIP Tiers program).
Column | Description |
Customer | Name of the customer assigned to the tier. |
Tier name | The VIP tier the customer belongs to. |
Date joined | The date the customer entered the tier. |
Exporting VIP Tiers data
You can export your VIP Tiers data:
Navigate to Analytics → Rewards in the Growave dashboard.
Select a date range (predefined 30, 60, 90 days or a custom range) that includes all customers you want to export.
Enter your email and select the data fields to include, e.g., Customer name and VIP tier in the selected period.
Click Send to initiate the export process. The report will be processed and sent to your chosen email address. Note that processing time may vary depending on the number of customers being exported.
After generating the report, you’ll receive an email with a CSV file download link for analysis in Excel or other tools.
If you need help interpreting your analytics or adjusting your VIP Tiers setup, reach out to us at [email protected] or use the chat in the bottom-right corner of your Growave admin panel. We’re here to help! 🤗