VIP Tiers analytics in Growave (Growave admin → Rewards → Analytics → VIP Tiers) helps you track how customers are distributed across tiers, how they transition between them, and how each tier performs in terms of spending. You can filter most data by predefined periods (Last 30, 60, or 90 days) or set a custom date range.
Key benefits / use cases
Monitor tier growth — See how many customers are in each tier and track changes over time.
Compare performance — Evaluate AOV for each tier to see which drives the most value.
Track upgrades and churn — Spot patterns in tier progression and downgrades.
Optimize tier rules — Adjust milestones and rewards based on performance data.
Metrics overview
This section shows the core numbers that define your VIP Tiers program performance.
Metric | Description |
New customers per tier | Number of customers who joined each tier over the past 6 months (fixed time frame) with a monthly breakdown. |
AOV | Average order value for customers in each tier within the selected date range. |
Tier transitions | Number of customers who joined or left each tier during the selected period, including automatic transitions and manual changes by the admin. |
Tier transitions details
Each tile in this section corresponds to a specific tier (e.g., Bronze, Silver, Gold) and includes:
Field | Description |
Members | Total number of customers in the tier during the selected period. |
New | Customers who joined the tier during the selected period and remained in it at the end of the period. |
Lost | Customers who left the tier during the selected period. |
Transitions | Automatic tier changes (e.g., No tier → Bronze, Bronze → Gold). |
Manually assigned by admin | Changes applied directly via customer profiles. |
Activity log
The dashboard lists individual customers and their VIP tier statuses. You can search and filter by first name, last name, email, or tier title.
Column | Description |
Customer | Name of the customer assigned to the tier. |
Tier name | The VIP tier the customer belongs to. |
Date joined | The date the customer entered the tier. |
Exporting VIP Tiers data
If you need a deeper analysis, you can export your VIP Tiers data:
On the Rewards analytics page, click the Create a report button.
Choose a quick range (30, 60, 90 days) or a custom date range.
Enter your email and select the data fields to include, e.g., Customer name and VIP tier in the selected period.
After generating the report, you’ll receive an email with a CSV file download link for analysis in Excel or other tools.
Differences in Growave 1.0
If you're using Growave 1.0, the VIP Tiers analytics dashboard includes fewer metrics:
Number of customers per tier.
Activity log (same structure as 2.0).
If you need help interpreting your analytics or adjusting your VIT Tiers setup, reach out to us at [email protected] or use the chat in the bottom-right corner of your admin panel. We’re happy to help! 🤗