Overview
The Wishlist app allows customers to save their favorite products, reducing cart abandonment and providing you with insights into customer preferences. By following this guide, you will configure your wishlist logic, enable automated reminders, and display the wishlist on your storefront to start converting interest into sales.
Key benefits
Reduce abandonment: Send targeted emails to customers about saved items.
Guest engagement: Capture guest emails when they save items to their wishlist.
Inventory insights: Track "Most loved" and "Out-of-stock" favorites, as well as Wishlists revenue, customer activity and notifications performance in the analytics section.
Step 1: Configure Wishlist logic
Before enabling the app, define how the wishlist behaves in the backend.
Navigate to Wishlist → Settings.
Require guests to provide email addresses: Check this box to prompt guests to enter their email before adding items. Learn more
Remove items from wishlist upon purchase: Enable this to automatically delete products from a user's wishlist once the order status reaches "fulfilled".
Share Wishlist: Select the platforms (Facebook, X, WhatsApp, etc.) you want to allow customers to use for sharing their lists.
Step 2: Enable Wishlist notifications
Turn on automated emails to remind customers about their saved items.
Go to Wishlist → Notifications.
Enable the Saved Wishlist Notifications to send up to three automated reminders.
Enable Wishlist Items On Sale or Back in Stock alerts.
Here you can also track the notification performance over the past 30 days, with insights into sent emails, open rates, and conversions.
Step 3: Activate the Wishlist app
Once your settings and notifications are ready, you can enable the app.
Go to Wishlist → Settings.
Locate Wishlist status and click Enable.
Enabling the app activates the backend logic, but you still need to add the widgets to your storefront (see Step 5) for customers to see them.
Step 4: Customize Wishlist branding
Match the wishlist interface to your store's brand identity.
Navigate to Branding → Wishlist.
Adjust colors, button styles, and icons.
Use the Language editor to change the texts for the Wishlist widgets and modals in the storefront.
Step 5: Add Wishlist widgets to your storefront
Finally, make the wishlist visible so customers can interact with it.
Navigate to Onsite widgets → Wishlist.
Add to Wishlist button: Install this on your product pages so users can save items.
Wishlist floating widget: Activate this to provide a floating tab where users can access their saved items from any page (except the dedicated Wishlist page).
📖 Learn more about Wishlist widgets:
Step 6: Track performance with Wishlist analytics
Once your wishlist is live, use the built-in analytics to understand customer behavior and optimize your inventory.
Manage Wishlists section
Navigate to Wishlist → Manage Wishlist.
Use the date selector to choose the reporting period you want to analyze.
Review key metrics:
Activity: See the number of items added by customers versus visitors.
Trending wishlisted products: Identify which products are saved most often to plan promotions.
Out-of-stock favorites: See which out-of-stock items are in high demand to prioritize restocking.
Wishlist analytics section
Gain a comprehensive view of how wishlists are driving revenue and engagement.
Navigate to Analytics → Wishlist.
Filter data: Use the date selector to analyze specific periods.
Monitor key metrics:
Revenue from Wishlists
Customers' wishlist activity and breakdown by channels
Email notifications performance.
Advanced features
Gift Registry
Allow customers to create and share personalized gift lists for events like weddings or birthdays. Contact our support team to enable Gift registries.
Corporate Wishlist (B2B)
If you run a B2B shop, you can enable specialized wishlist features for wholesale customers.
If you have any questions or need further assistance, feel free to reach out to our support team at [email protected] or use the chat icon in the bottom-right corner of your Growave admin panel. We’re here to help! 🤗