How to manage customer birthday information and rewards

How to reward customers on their birthday

In the Points program, you can reward customers on their birthday, making them feel valued and boosting engagement. Customize the "Celebrate birthday" earning rule to tailor the reward to fit your store’s goals and offer a memorable gift to your customers:

Celebrate birthday - Ways to earn - Growave


How to enter birthday information

Customers can provide their birthday information through the Rewards widget in the How to earn points section, specifically under the Celebrate birthday earning rule. Once they input their birthdate, it will be saved for future rewards:

How to enter birthday information Growave

NOTE: The birthday reward is issued annually. If a customer enters their birthday after it has already passed for the year, the reward will be given on their next birthday. However, if today is their birthday and they enter the date, the reward will be applied immediately.


How to set birthday points multiplier

In the Celebrate birthday rule, you can enable the Birthday point multiplier feature. This allows loyal customers to earn more points on their birthday (based on the settings you specify), giving them a fun bonus and helping them collect points faster:

Birthday point multiplier


How to find customers' birthday information

You can view customers' birthday information in the Customers section of the Growave admin panel.

  1. Navigate to Customers.
  2. Select a customer to view or edit their birthday in the right-hand field.

Customer birthday information Growave


If you have any questions or need assistance, please contact us at support@growave.io or use the chat icon in the bottom-right corner. We're happy to help 🤗!