Liquid variables for email templates
Within the Growave admin panel, you can personalize notifications for the Reviews, Rewards, and Wishlist apps. Each app has its own notification settings, allowing you to fully customize the look of your emails by adding banners, setting email subjects and titles, creating body text, and defining button text.
Additionally, you can integrate liquid variables into your emails to make them more personal.
Take a look at the table below to get acquainted with all the available variables you can use to customize your emails:
| Key | Example | Notification |
| General | ||
| {{customer_name}} | Hi {{customer_name}} — Hi John Snow |
General |
| {{customer_short_name}} — customer name without surname | Hi {{customer_name}} — Hi John |
General |
{{temporary_password}} — temporary password generated for the customer |
signed_up_by_social_account | |
| {{shop_name}} | General | |
| Rewards | ||
| {{current_balance}} | Your balance is {{current_balance}} — Your balance is 100 points | balance_changed earned_points points_expiration |
{{reason_of_change}} — note assigned by admin when changing the balance of a customer |
balance_changed | |
| {{points_name}} | You've got {{points_name}} — You've got ExoCoins | earned_points points_expiration referral_completed tier_unlocked changed_balance |
{{reward}} — type of the received reward |
You get {{reward}} — You get reward/points (depends on the type of rewards used in action) | earned_points birthday_reward |
| {{completed_action}} | Congratulations on earning a reward for completing the {{completed_action}} action — Congratulations on earning a reward for completing the Place order action | earned_points |
{{available_reward_title}} — title of redeemed/received reward |
You have received {{available_reward_title}} — You have received 5% off discount | redeem_reward friend_received_referral referral_completed |
{{reward_code}} — discount code of the redeemed reward |
{{reward_code}} — 7HBAFKA3 | redeem_reward birthday_reward friend_received_referral customer_spend_points |
{{expiration_date}} — points expiration date {{days_to_expire}} — days until points expire |
Your points will expire on {{expiration_date}} — Your points will expire on 24 Jun, 2022 Your points will expire in {{days_to_expire}} days — Your points will expire in 30 days. |
points_expiration |
| {{reward_points}} | You got {{reward_points}} points as a gift for your birthday! — You got 1200 points as a gift for your birthday! | birthday_reward |
| {{tier_name}} | You've accomplished the goal and gold {{tier_name}} status — You've accomplished the goal and got Gold status | reached_tier |
| {{reward_expiration_date}} | Dec 7, 2022 | redeem_reward birthday_reward friend_received_referral |
| {{available_discount_title}} — title of the reward available for redemption. If a customer doesn't have enough points for a discount, the system prioritizes the cheapest option. When multiple discounts can be redeemed, the system selects the most valuable one | Your next reward: {{available_discount_title}} — Your next reward: Free Product | earned_points points_expiration referral_completed tier_unlocked changed_balance |
{{available_discount_price}} — price of the available discount for redemption, complementing the {{available_discount_title}} variable |
Your next reward: {{available_discount_title}} for {{available_discount_price}} {{points_name}} — Your next reward: Free Product for 100 points | earned_points points_expiration referral_completed tier_unlocked changed_balance |
| Reviews | ||
| {{order_number}} | {{order_number}} — #12345 | review_request |
| {{product_title}} | {{product_title}} — Blue Dress | review_request |
{{reviewed_item}} — title of the product or shop name with a generated link for which a review was left |
Have you recently wrote the review on {{reviewed_item}} — Have you recently wrote the review on Apple iPhone 13 | verify_reviewer review_was_changed |
| {{customer_question}} | question_was_answered |
Using these variables, you can create dynamic and personalized email content that enhances customer engagement.
NOTE: All variables are specific to their respective email templates. Using a variable from one template in another will not work, except for general variables. Make sure you use each variable within its designated template to achieve the desired personalization.
If you have any questions or need assistance, please reach out to us at support@growave.io or use the chat icon in the bottom-right corner. We’re here to help!