Liquid variables for Growave email templates

Within the Growave admin panel, you can personalize notifications for the Reviews, Rewards, and Wishlist apps. Each app has its own notification settings, allowing you to customize email content by adding banners, setting email subjects and titles, defining body text, and configuring button text.

Additionally, you can integrate liquid variables into your emails to create a more personalized experience.

Growave Liquid Variables

Liquid variables you can use to customize your emails are provided in the tables below:

NOTE: Variables are specific to each email template. Using a variable outside its designated template will not work, except for General variables, which can be used in any template. Ensure that each variable is placed in the correct template for proper personalization.

General

Variable Example Notification
{{customer_name}} Hi {{customer_name}} — Hi John Snow General
{{customer_short_name}} Hi {{customer_short_name}} — Hi John General
{{shop_name}} Your store name General

Rewards

Variable Example Notification
{{current_balance}} Your balance is {{current_balance}} — Your balance is 100 points Changed balance, Points earned, Points expiration
{{reason_of_change}} Note assigned by the admin when changing the balance Balance changed
{{points_name}} You've got {{points_name}} — You've got ExoCoins Points earned, Points expiration, Referral completed, Tier unlocked, Changed balance
{{reward}} You get {{reward}} — You get reward/points (depends on the type of rewards used in earning action) Earned points, Birthday reward
{{completed_action}} Congratulations on earning a reward for completing the {{completed_action}} action — Congratulations on earning a reward for completing the Place order action Points earned
{{available_reward_title}} You have received {{available_reward_title}} — You have received 5% discount Redeem reward, Friend received referral, Referral completed, Reward expiration
{{reward_code}} Your discount code: {{reward_code}} — Your discount code: 7HBAFKA3 Redeem reward, Birthday reward, Friend received referral, Customer spend points, Reward expiration
{{expiration_date}} Your points will expire on {{expiration_date}} — Your points will expire on 24 Jun, 2026 Points expiration, Reward expiration
{{days_to_expire}} Your points will expire in {{days_to_expire}} days — Your points will expire in 30 days Points expiration, Reward expiration
{{reward_points}} You got {{reward_points}} points as a gift for your birthday! — You got 1200 points as a gift for your birthday! Birthday reward
{{tier_name}} You've accomplished the goal and got {{tier_name}} status — You've accomplished the goal and got Gold status Reached tier
{{reward_expiration_date}} Expiration date for the redeemed reward: {{reward_expiration_date}} — Expiration date for the redeemed reward: Dec 7, 2026 Redeem reward, Birthday reward, Friend received referral
{{available_discount_title}} — title of the reward available for redemption. If a customer doesn't have enough points for a discount, the system prioritizes the cheapest option. When multiple discounts can be redeemed, the system selects the most valuable one Your next reward: {{available_discount_title}} — Your next reward: Free Product Points earned, Points expiration, Referral completed, Tier unlocked, Changed balance
{{available_discount_price}} — points price of the discount available for redemption, complementing the {{available_discount_title}} variable Your next reward: {{available_discount_title}} for {{available_discount_price}} {{points_name}} — Your next reward: Free Product for 100 points Points earned, Points expiration, Referral completed, Tier unlocked, Changed balance
{{customer_referral_link}} Your referral link: {{customer_referral_link}} — Your referral link: https://store.com/referral/abc123 Rewards-related emails
{{sender_name}} {{sender_name}} shared the referral link with you — John Smith shared the referral link with you Friend received referral
{{achieved_reward}} Your reward for reaching this tier: {{achieved_reward}} — Your reward for reaching this tier: $50 fixed discount Celebrate birthday, Referral completed, Tier unlocked

Reviews

Variable Example Notification
{{order_number}} Order number — {{order_number}} — #12345 Review request
{{product_title}} Product title: {{product_title}} — Product title: Blue Dress Review request
{{reviewed_item}} Have you recently written a review on {{reviewed_item}}? — Have you recently written a review on Apple iPhone 16? Unverified review
{{customer_question}} Customer question Question was answered
{{customer_review}} Customer review content Unverified review, Replied to your review

Referral link email sharing message

Variable Example Notification
{{reward_type}} Enjoy your {{reward_type}} — Enjoy your 5% discount Referral email body
{{link}} Follow this link {{link}} — Follow this link: https://referral_link.com Referral email body

📖 Learn more about the Referral link sharing options

Using these variables, you can create dynamic and personalized email content that enhances customer engagement.

If you have any questions or need assistance, please reach out to us at support@growave.io or use the chat icon in the bottom-right corner. We’re here to help! 🤗

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