Referral analytics in Growave (Growave admin → Analytics → Rewards → Referral program) helps you measure how effective your Referral program is at attracting new customers and driving sales. You can view key performance metrics, monitor top referrers, and assess conversion trends over time.
Key benefits / use cases
Measure program revenue — See how much revenue your referrals generate compared to other rewards initiatives.
Track referral engagement — Understand how often customers share referral links and how much traffic they drive.
Spot high performers — Identify customers who refer the most new buyers.
Refine incentives — Adjust rewards to boost participation and conversions.
Metrics overview
This section shows the key numbers that define your Referral program’s performance. Use them to measure reach, conversion, and revenue impact.
You can filter data by predefined periods (Last 30, 60, or 90 days) or set a custom date range to match your analysis needs.
Metric | Description |
Referred sales | Total revenue generated during the selected period from orders placed by referred friends and orders where the referring customer discount was applied (if the discount is set as the referral reward). |
Referral traffic | Number of visits from referral links across all channels (Facebook, X, Email, Thank you page widget, etc.). |
Referral conversion rate | Percentage of referred visits that resulted in completed purchases. |
Engagement graph
Below the metrics, a visual chart compares:
Shared links — Number of referral links shared by customers.
Generated traffic — Number of visits generated by those shared links.
Use this chart to quickly assess engagement and link effectiveness.
Overview dashboard
The dashboard lists individual referral events so you can track customer activity, reward issuance, and order outcomes. You can search by customer and filter results by referral status (pending or completed) to focus on the data that matters most.
Column | Description |
Referred customer | Email address of the customer who was referred. |
Status | Shows whether the referral is completed or pending. |
Order summary | Order number, value (if the referral resulted in a purchase). |
Sender reward | Reward code issued to the referring customer, clickable to view details. |
Date | The date the referral event was recorded. |
Exporting referrals data
You can export your Referral program data as follows:
In Growave admin, go to Rewards → Analytics, click the Create report button.
Choose a quick range (30, 60, 90 days) or a custom date range.
Enter your email and select the data fields related to Referrals, namely, you can export:
Email: Customer email addresses
Customer name: First and last names of customers
Referrals: Number of people referred by the customer.
After generating the report, you’ll receive an email with a CSV file download link.
⚠️ Important
The available exportable data related to the Referral program only provides aggregated data per referring customer — the total number of referrals. It does not include granular, event-level details shown in the Referral analytics tab (like main metrics, engagement graph details, and Overview dashboard data such as Referred customer email, Status (completed or pending), and Order summary).
If you need help interpreting your analytics or adjusting your Referral program setup, reach out to us at [email protected] or use the chat in the bottom-right corner of your Growave admin panel. We’re happy to help! 🤗