Instagram UGC analytics in Growave (Growave admin → Analytics → Instagram) shows how customers interact with your Instagram galleries. Use these metrics to measure engagement, product interest, and the direct revenue impact of user-generated content.
Key benefits / use cases
Measure gallery engagement – See how often customers open your Instagram posts.
Track product interest — Understand how many adds to cart come directly from Instagram galleries.
Identify top content — Find your most popular posts and use them to inspire future campaigns.
Link social to sales — Track how Instagram content influences purchases.
Metrics overview
This section shows the core metrics for your Instagram UGC performance. Data cannot be exported from this section.
Metric | Description |
Views | Number of times Instagram gallery posts were opened by customers. |
Added to cart | Number of times products were added to the cart from Instagram gallery posts. |
Orders | Number of orders placed after products were added to the cart from Instagram gallery posts. |
Popular photos
The Popular photos section lists your top-performing Instagram posts based on customer interactions.
Column | Description |
Post | Thumbnail of the Instagram post. |
Views | Number of times the post was opened. |
Added to cart | Number of times products from this post were added to the cart. |
Revenue generated | Total revenue from orders that originated from this post. |
If you need help interpreting your analytics or adjusting your Referral program setup, reach out to us at [email protected] or use the chat in the bottom-right corner of your admin panel. We’re happy to help! 🤗