To encourage customers to return and complete their purchase, you can add a discount code directly into your Saved Wishlist reminder emails.
To enter the email editor:
Go to Wishlist → Notifications → click on the notification title, e.g., Saved Wishlist Notification, 2nd Saved Wishlist Reminder, or 3rd Saved Wishlist Reminder.
Find a Discount code dropdown under the Body section:
This dropdown shows all active discount codes from your Shopify store, including those generated by Growave.
⚠️ Important
Growave-generated discounts (such as those earned through actions or redeemed for points) are personalized and not suitable for Wishlist emails. You’ll need to create a new, dedicated discount code in Shopify for this purpose.
How to create the right discount in Shopify
Create a new discount code in Shopify specifically for Wishlist notifications.
In your Shopify admin, go to Discounts → click Create discount.
Use one of the following store-wide discount types:
Amount off order — e.g. “$10 off” the total order.
Free shipping — covers delivery costs.
Name the code clearly (e.g.
WISHLIST10).Copy the code and save the discount.
These types do not require selecting specific products or collections, so they’ll apply to any item in the customer’s wishlist.
⚠️ Important
If you create a discount limited to specific products or collections, it will not apply to wishlist items outside those conditions. This may lead to confusion or missed conversions.
Consider additional Shopify discount settings
Shopify also lets you apply extra rules to control how and when the discount can be used. These settings will also apply when the discount is triggered from the Wishlist email. Common examples include:
Minimum purchase amount (e.g., “Valid on orders over $50”)
Usage limits (e.g., “One-time use per customer”)
Shipping exclusions (e.g., “Exclude shipping rates over a certain amount”)
📗 Note
If you use any of these restrictions, make sure to mention them clearly in the Wishlist email template, so customers understand the discount conditions upfront and don’t get confused at checkout.
How to add the discount code in Growave
In the Growave admin, go to Wishlist → Notifications → click the notification title (e.g., Saved Wishlist Notification).
In the Discount code dropdown, paste your code name into the search field.
Select the discount and Save changes.
How it works
When customers click a product card or “Continue shopping” button under their saved products in the Wishlist reminder email, Growave redirects them to your store with the discount automatically applied to their session.
The discount code in the email is not clickable — it only appears as plain text. To avoid confusion, add a short line above it in the email body.
📝 Example
“Enjoy this special discount — it will be automatically applied when you return to your wishlist.”
When to use discounts in Wishlist campaigns
Use discount codes strategically, based on Wishlist performance data from Growave.
Go to Wishlist → Manage Wishlist to see how many items were added to wishlists within a selected period.
Go to Wishlist → Notifications to check how many emails were sent, opened, and converted in the last 30 days.
📈 Note
If you see a high number of wishlist additions but low conversions, adding a discount incentive can help re-engage customers and drive sales.
If you need help setting up a discount or customizing your Wishlist email template, feel free to contact us at [email protected] or use the chat icon in the bottom-right corner of your Growave admin. We’re here to help! 🤗