FAQ on Growave and Klaviyo properties

Managing customer properties between Growave and Klaviyo can play a key role in optimizing your email campaigns and segmentation strategies. This FAQ is designed to address common questions about how properties behave and interact between the two platforms, ensuring you maintain accurate and effective data usage.

If you're looking for a broader understanding of integrating Growave with Klaviyo, we recommend checking out our comprehensive Growave and Klaviyo integration guide. It covers everything from setting up the integration to using Growave data for creating advanced flows and segments.

What happens to the properties if I disable a rewards program?

When you disable a rewards program (Points, Referrals, VIP Tiers), the corresponding customer properties will be either modified or deleted in Klaviyo.

What happens if I manually change the Growave property in Klaviyo? Will this property be updated in Growave?

No, changes made directly in Klaviyo will not affect customer properties in Growave. However, changes made in Growave will overwrite corresponding properties in Klaviyo during the next update. We do not recommend manually editing properties in Klaviyo, as it can lead to data discrepancies.

What happens if I delete an existing Growave property in Klaviyo?

If you delete a property in Klaviyo, it will no longer be available for segmentation or other purposes in Klaviyo. However, the data remains in Growave. When Growave updates the property (for example, after a customer action), it will restore the property in Klaviyo. For this reason, we recommend not deleting properties in Klaviyo.

I deleted a customer property in Klaviyo. How can I restore it?

You can restore a deleted property in the following ways:

• The property will be automatically restored as soon as it is updated on the Growave side.
• Reintegrating Growave with Klaviyo will also restore the property.
• If you encounter any issues, feel free to contact us for assistance.

What happens if I add my custom property to Klaviyo?

Adding custom properties in Klaviyo is safe. These properties will only exist in Klaviyo and can be used in Klaviyo-specific workflows or email templates. They will not affect data in Growave.

Will customer properties update if a customer performs a rewardable action while the reward program is disabled?

No, customer properties will not update for actions performed while the corresponding reward program is disabled. This is because the reward action must first occur in Growave to trigger updates in Klaviyo.

If you have any questions or need help, please contact us at support@growave.io or use the chat icon in the bottom-right corner. We are always here to help! 🤗