Growave and Klaviyo integration

This guide will walk you through the integration between Growave and Klaviyo, enabling you to enhance your email and SMS marketing campaigns with personalized, behavior-driven communication. By the end of this guide, you'll be able to set up automated flows, create targeted segments, and use Growave’s data to optimize customer engagement and loyalty.

You can also view the video version of this guide here.

Here’s what you’ll learn:

Connecting Growave with Klaviyo

Follow these steps to integrate your Growave account with Klaviyo:

Step 1: Create a Klaviyo account if you have not registered yet.

Step 2: In the Growave admin panel, navigate to the Integrations section and locate Klaviyo.

Step 3: Click the Already installed link, then select the Enable button.

Step 4: A popup will prompt you to sign in to Klaviyo. Choose an authorization method, sign in, click "Continue," and then "Allow" to grant Growave permission to access and share data.

Step 5: Once connected, select the Growave apps you want to enable. Click the Settings button on the Klaviyo app card. Select the relevant Growave apps' checkboxes and click the "Save" button.

Step 6: Your integration with Klaviyo is now successfully set up. To confirm, go to the Klaviyo Integrations section and verify that Growave is listed. Klaviyo has been successfully integrated with Growave!

Triggers and event properties

Triggers and event properties are essential for automating and personalizing your email marketing campaigns. A trigger is an event that initiates an email flow, such as a customer action (e.g., saving an item to their wishlist or earning points). Event properties are placeholders that dynamically pull specific information (e.g., customer names, product details, points balance) into your emails, making each message unique to the recipient.

Using triggers

When setting up email flows in Klaviyo (see details in the Flows section below), you can use Growave’s predefined triggers to send personalized emails based on customer actions. These triggers automate essential communications, such as wishlist reminders or notifications for earned rewards.

Growave offers 11 triggers to automate various customer communications in Klaviyo:

Using event properties

Each trigger comes with associated event properties that allow you to pull customer-specific information into your email templates, when setting up email flows using Growave triggers. This personalization ensures your emails are relevant and tailored to the recipient's recent activity in your store.

You can view all event properties associated with the specific trigger using the Preview mode of the Kaviyo email editor (see details in the Templates section below). Click the event property to copy and use it in your template:

Segments and custom properties 

Segments in Klaviyo allow businesses to categorize and target customers based on specific criteria, including demographics, behavior, and purchase history. Integration with Growave enhances Klaviyo's segmentation capabilities, enabling tailored messaging based on customer attributes (called custom properties in Klaviyo) and interactions with loyalty programs, reviews, and rewards.

Custom properties pulled from Growave

When the Growave-Klaviyo integration is enabled, customer data is synced and forwarded to Klaviyo. The following properties are transferred from Growave:

• Accepts Marketing
• BirthDate
• Locale
• PointsBalance
• PointsExpirationDate
• ReferralLink
• RewardsProgram
• RewardsProgramEnrolledDate
• Shopify Tags
• TierID
• TierTitle

Each property corresponds to a specific feature in Growave. The relevant fields will appear in the customer profile if a feature is active. For example, the PointsBalance and RewardsProgram fields will be generated if the Points program is enabled. ReferralLink, TierID, and TierTitle will only be created if their corresponding programs (Referrals and VIP Tiers) are active.

Using custom properties in Klaviyo emails

When designing email campaigns, you can leverage custom properties sent from Growave. To do this, follow these steps:

1. Open a hybrid email template you want to edit or create a blank one.
2. Drag & drop a text field or start editing the existing text field.
3. Click the Personalization button to open customer properties.
4. Select Custom type and choose the properties you want to use.

Additionally, you can use these properties to display or hide exclusive content based on specific customer data.

How to create segments in Klaviyo

You can create highly targeted segments in Klaviyo using Growave’s triggers and properties. Follow these steps:

1. Navigate to the Audience → Lists & Segments section in Klaviyo admin and click “Create new” → Select “Create segment.”
2. Name your segment (optionally add a tag, e.g. Growave) and select the condition. For example, you can select the "What someone has done (or not done)" condition and choose a Growave metric (trigger) or select the "Properties about someone" condition and use a custom property synced from Growave (see details below).
3. Once you're satisfied with the conditions, click “Create segment".

Segments can include one or more conditions and can be used to trigger automated flows in Klaviyo. Learn how to create email flows using segments below.

Using Growave data to create segments

You can create various segments in Klaviyo using custom properties pulled from Growave. Below are a couple of examples.

• Marketing emails: Segment customers who have opted in for marketing emails using the Accepts Marketing property. Send targeted campaigns about store updates, discounts, and more.

• Points balance: Use the PointsBalance property to remind customers of their accumulated points. For example, create a segment for customers with 1,000 points and remind them to redeem their rewards.

• Rewards program: Segment customers enrolled in the loyalty program using the RewardsProgram property. Send updates on new discounts, how to use rewards, or other program details.

• Shopify tags: Leverage Shopify Tags to create segments based on customer behavior, such as product category preferences or high-value customers, and send tailored promotions accordingly.

• Tier title: Use the TierTitle property to segment customers by their loyalty tier and notify them of exclusive benefits or promotions associated with that tier.

Growave email templates for Klaviyo

When integrating Klaviyo with Growave, two types of templates are available for email flows triggered by Growave’s metrics. They are designed to handle specific Growave events like review requests, wishlist notifications, and reward updates:

1. HTML templates:

These templates are automatically loaded into Klaviyo when the integration is first established. To find them, go to the Content → Templates → Saved templates tab in the Kaviyo admin panel. Growave's HTML templates have dark blue header and footer sections and are marked with an HTML tag next to the template name:

2. Hybrid templates

These are flexible templates that can be edited using Klaviyo’s visual editor. When creating new flows, these templates allow you to drag and drop elements, making customization more accessible without needing HTML knowledge.

You can download hybrid templates in the Flows section below. After that, go to Content → Templates → click Import templates → add Template name → Select file → click Import template. Now you can use hybrid templates in your email flows.

See how to edit hybrid templates below.

Flows 

Automated flows are essential for engaging customers at key moments in their journey. By integrating Growave with Klaviyo, you can create customized email flows triggered by specific customer actions or milestones — such as review requests, points earned, or reaching a new loyalty tier.

In this section, you’ll learn how to create automated flows. We’ll explore how to leverage Growave’s triggers, properties, and Klaviyo segments to build tailored flows for your audience.

Hybrid email templates (supported by Klaviyo’s Visual Editor), available via download links in the table below, will help ensure your messaging is consistent and aligned with your brand.

Flows and email templates

Creating flows in Klaviyo using Growave triggers

Let’s start by walking through an example of how to create a flow for the "Earned Points" trigger.

Step 1: Go to Flows → click Create flow and choose Build your own.

Step 2: Name your flow, optionally add a tag, e.g. Growave, and click Create flow.

Step 3: In the Select a trigger sidebar, go to Your metrics tab and choose Growave.

Step 4: Choose the GrowaveEarnedPoints trigger → click Save → Confirm and save.

Step 5: Drag & drop the Email block from the Actions menu under the Trigger.

Step 6: Click the Email block, and in the Email details sidebar click the Select template button.

Step 7: On the Template page, go to the Saved templates tab and locate the hybrid Points earned template (see how to import templates), then click Use template.

Step 8: In the email editor you can change the text and add new blocks. When ready, click Preview & test → Done → Exit → Done to return to the Flow builder.

Step 9: Deselect the "Skip recently emailed profiles" checkbox to turn off the Smart Sending function and click Save.

Step 10. Set the flow status to "Live" and you are all done!

Creating flows in Klaviyo using segments

Klaviyo also allows flow creation using segments, enabling you to leverage Growave’s customer data for more targeted messaging. See how to create segments above.

Step 1: Create segments in Klaviyo using custom properties imported from Growave. For example, use the PointsExpirationDate property to remind customers about expiring points:

Step 2: Set Added to segment as the trigger for your flow.

Step 3: Choose the created segment as your trigger.

By using segments as triggers, you can further refine your audience based on specific behaviors or properties.

Using pre-built flows for loyalty and referral programs

We’ve prepared three pre-made flows to help you engage your customers. Go to the Flows section, click Create flow, and select Growave in the Integrations field. Here you can add any of our pre-built flows by clicking their tiles. You can also review and edit the flow segments or email content as needed.

• Loyalty program welcome

  Encourage repeat purchases by sending a post-purchase email that explains your loyalty program, VIP tiers, and referral program. Highlight perks to motivate customers to keep coming back.

• Redemption reminder

  Remind customers that they have enough points to redeem a reward, encouraging them to return and make another purchase.

• Referral reminder

  After a purchase, motivate returning customers to refer friends, helping you boost repeat business and expand your customer base.

If you have questions or need help with Klaviyo integration, contact us at support@growave.io or use the chat in the bottom-right corner. We're here to help! 🤗