Growave and Klaviyo Integration

Klaviyo is a powerful marketing automation platform available on the Shopify App Market. It seamlessly integrates with Shopify stores, allowing businesses to create targeted email campaigns, track customer behavior, and optimize marketing efforts. With Klaviyo, users can leverage data-driven insights to enhance customer engagement and drive sales.

In this article, you can explore the benefits of integrating Growave with Klaviyo and learn how to configure this integration for an enhanced e-commerce experience. Discover the synergies between these two platforms to unlock advanced features and streamline your marketing strategies.


This integration includes Wishlist notifications emails, Review request emails and Reward notifications. On top of that, all the data related to buyers will be reflected in every email template sent out from Klaviyo: points balance, referral link, and VIP tier title.
Wishlist notification emails: One of the most used features of Growave is Wishlist. It allows website guests and logged-in users to add items to the wishlist with one click. If the user is not logged in, he/she will be asked to leave an email to save the wishlist. Once the email is in the customer base, 3 types of emails are  triggered from Growave. The integration with Klaviyo allows all Wishlist Reminders to be displayed in the Klaviyo email templates list and further edited and sent from there.
Review Request emails: The essential part of every Review app is to help merchants gather testimonials. Therefore, Growave has created a series of emails that ask customers to leave a review. The series consists of three emails that are sent if the previous one has been ignored. Review Requests are essential for each site for generating social proof and the integration with Klaviyo contributes to making them even more efficient.
Reward notification emails: The most commonly used emails will notify your clients about points or discounts they earned and send the discount code they may use on the checkout page. Rewards notifications are now available within the integration.
Once the integration is turned on from the admin panel, customer data synchronizes and is forwarded to Klaviyo. The following data is being transferred to Klaviyo from Growave. Please note that you should add it in the Custom Properties and it will appear on all the customer accounts:
-Birth Date;
-Point Balance;
-Referral Link;
-Rewards Program;
-Tier ID;
-Tier Title.
Once the customer's data changes in Growave, it will be updated in Klaviyo as well.
As this data is related to the Rewards app

How to set up Klaviyo & Growave Integration

NOTE: Please note that if the integration was turned on in the admin panel of Growave before, please turn it off to have a successful launch. So, please, be mindful to have integration disabled before starting off. And then start again when setting everything up.

Let's dive into the details of how to get started! :)

1. First, go to the Klaviyo admin panel >> Account section. Then choose Settings >> API Keys:

2. In the next step create a new API Key:

3. Give a name and select the 'Full Access Key':

4. Click on 'Create':

5. Copy the API Key:

6. Go ahead and copy API Key and open the Admin panel of Growave. Access to the Growave Settings >> Integrations → Enable the integration → Enter API Key

Please select the apps that should send emails through Klaviyo by checking the corresponding checkbox. If the Checkbox is left empty, these apps will send emails through Growave. 

The process of creating templates and events will start, kindly be noted that it might take some time.

7. Then, open the Flows section in Klaviyo and proceed with the setup.

At this stage, you will need to create 11 new Klaviyo Flows:

  1. Request a review for the recently purchased item;
  2. Customer's loved items are waiting;
  3. Customer's wishlists are on sale;
  4. Customer's loved items are back in stock;
  5. Customer earned points;
  6. Birthday Gift;
  7. Available Rewards;
  8. Customer has reached tier;
  9. Referral delivered;
  10. Referral redeemed;
  11. Points expiration.

NOTE: All of the emails that you would like to be sent via Klaviyo should be enabled in our Admin Panel. 

Review notifications:

Wishlist notifications:

Reward notifications:

To enable the Points expiration email, you should set the number of days and click on 'Notify member about points expiration' in the Rewards Settings:

Using the first flow as an example below is the creation of a flow for a Review Request.

So let's get started!

1) Click the "Create Flow" button:

2) Then click on the "Create from Scratch" button:

3) Specify a name for this Flow and select the "Growave" tag. Then click on the "Create Flow" button to save it:

4) In the next step, choose a trigger. For that, you need to click on the "Metric" section:

5) In the options that will appear, select "GrowaveReviewRequest":

6) Then click on the "Done" button:

7) It's needed to drag the "Email" tab below your trigger:

Now let's choose the right Email Template.

1) Click on 3 dots and select the "Edit" option:

2) In the "Subject" field, enter the text that will be displayed in the subject line:

We would suggest using the following copy: "Please review your recent purchases at" and enter the name of your shop:

3) Then select the desired email template. Click on the "Drag and Drop" option:

4) It's needed to click on "Saved Templates":

5) And choose the corresponding template in the Library:

6) Be sure to click on the "Save" and "Done" buttons inside the template:

Then, it's needed to turn off the "Smart Sending" function.

Please, click on the icon of the email:

Click on the corresponding item in Settings:

Move the toggle button to the off position:

Choose to live the flow:

Proceed by clicking on the "Exit" button:

Congrats on creating and setting up your first Flow! :)

It is necessary to create and configure all 11 flows in the indicated way:

Below is a table with the required data. 

Flow Metric Subject Email Template
Request a review for the recently purchased item GrowaveReviewRequest Please review your recent purchases at “Your Shop” Request a review for the recently purchased item
Customer’s loved items are waiting  GrowaveProductsOnSave Your loved items are waiting for you Customer’s loved items are waiting 
Customer’s wishlists are on sale  GrowaveProductsOnSale Something you like is on sale! Customer’s wishlists are on sale
Customer’s loved items are back in stock GrowaveProductsInStock Something you like is back in stock! Customer’s loved items are back in stock
Customer earned points GrowaveEarnedPoints You just earned points! You have earned points!
Available Rewards  GrowaveRedeemReward You just activated a discount You have redeemed a reward
Referral send discount GrowaveFriendReceivedReferral Discount you will love You’ve received a reward
Your points are expiring soon GrowavePointsExpiration Your points are expiring soon Your points are expiring soon
Customer has reached tier GrowaveReachedTier You have reached tier! You have reached the tier!
Referral received discount GrowaveReferralCompleted Thank you for referral! Your friend used your referral!
Birthday Gift GrowaveBirthdayReward Happy birthday! Happy birthday!

After creating all the necessary Klaviyo Flow, the integration is ready to go!

You can test sending all emails through the Growave admin panel.

1) For example, to send a test email for a Review Request you go to Growave Admin Panel > Reviews in the Notification Center section:

2) Next, go to the Review Request email and click on the "Send test email" link::

3) In the pop-up window, enter your email and click the "Send Test Email" button":

4) A test email for a Review Request will be sent to your mail!

We have updated the design of the email templates for Klaviyo and now:

  • Clients who have already configured the flows in the Klaviyo do not change anything and they will have the same templates that they uploaded.
  •  New clients who have just connected the integration will get new templates that they can edit at their discretion.
  • If the old clients want to update the template in the Klaviyo, they can download the new templates manually and upload them to the flow.

Here are the uploaded Klaviyo templates:

If something doesn't work out or you still have questions, please contact us, we will be happy to help you!