Setting Klaviyo flows with Growave triggers and templates

Growave offers triggers and hybrid email templates that can be used to create automated and effective email flows in Klaviyo. These flows are tailored to engage customers, enhance loyalty, and increase conversions through personalized and timely communication.

This guide outlines the purpose and setup instructions for each flow, providing step-by-step information to help you make the most of these features.

Prerequisites for creating email flows

Before setting up flows, it’s essential to understand the basics of triggers and email templates provided by Growave.

What is a Trigger?

A trigger is an event that initiates an email flow, typically based on a customer's action, such as saving an item to their wishlist or earning points. Growave provides 11 triggers to automate various types of customer communications in Klaviyo. Each flow described below includes its related trigger and corresponding hybrid email template.

Types of email templates

When integrating Klaviyo with Growave, two types of email templates are available to create flows based on Growave’s metrics:

1. HTML templates

These templates are automatically loaded into Klaviyo when the integration is established. You can find them in Content → Templates → Saved templates in the Klaviyo admin panel.

Growave's HTML templates feature dark blue header and footer sections and are marked with an HTML tag next to their name. These templates can only be edited via Klaviyo’s HTML editor.

2. Hybrid templates

Hybrid templates are flexible and can be customized using Klaviyo's visual editor when setting up a flow. If you try to edit hybrid templates in the Templates section of Kaviyo, only the HTML editor will be available.

Relevant hybrid templates for the specific triggers can be downloaded via the links in the sections below.

In Klaviyo, go to Content → Templates → click Import templates → add Template name → Select file → click Import template.

With this foundation in place, you can proceed to configure each of the 11 flows tailored to Growave’s triggers.

Rewards reminders

For participants in the Growave loyalty program, reward reminders ensure consistent communication about earned and expiring points, as well as redeemed rewards.

1. Customer earned points

Purpose: Notify customers whenever they earn points to encourage loyalty and ongoing engagement.

Step 1: Download the You have earned points! hybrid template and import it into Klaviyo.

Step 2: Go to Flows → click Create flow and choose Build your own.

Step 3: Name your flow, e.g., Points earned, optionally add a tag, e.g. Growave, and click Create flow.

Step 4: In the Select a trigger sidebar, go to Your metrics tab and choose Growave.

Step 5: Choose the GrowaveEarnedPoints trigger → click Save → Confirm and save.

Step 6: Drag & drop the Email block from the Actions menu under the Trigger.

Step 7: Click the Email block, set the email subject, e.g., You’ve earned points! Start unlocking rewards now! In the Email details sidebar click the Select template button.

Step 8: On the Template page, go to the Saved templates tab and locate the hybrid Points earned template, then click Use template.

Step 9: In the email editor you can change the text and add new blocks. When ready, click Preview & test → Done → Exit → Done to return to the Flow builder.

Segment-based reminder to redeem rewards

The above trigger sends emails when customers earn any amount of points, but if you want to remind your customers about rewards that can be redeemed when they accumulate enough points, you can configure a segment to use as a trigger in your flow.

For example, if your customers have more than 500 points, you can send them a reminder email about the points available.

• Trigger: Customer segment (e.g., customers with more than 500 points).
• Email Subject: Redeem your points for rewards!
• Template: customize the text in You have earned points! template to match the reminder purpose.
• Purpose: Remind customers about redeemable rewards to boost engagement and conversions.
• Setup:
  • Create a customer segment based on available points (e.g., >500 points).

• Use the segment as the trigger for the flow.

• Use the points earned template and personalize it with the redemption details.

2. Available rewards

• Trigger: GrowaveRedeemReward
• Example email subject: You have redeemed a reward, use it on your next purchase!
• Downloadable template: You have redeemed a reward
• Purpose: This flow is designed to notify customers when they have redeemed a reward using their points. It serves to encourage customers to take advantage of their redeemed rewards, fostering engagement and driving conversions.
• Setup:
  • Set the GrowaveRedeemReward trigger for this flow in Klaviyo.
  • Use the redeem a reward template.

3. Your points are expiring soon

• Trigger: GrowavePointsExpiration
• Example email subject: Act fast — your points are about to expire!
• Downloadable template: Your points are expiring soon
• Purpose: Encourage customers to use their loyalty points before they expire.
• Setup:

• Configure the timing in the Growave admin panel to determine how many days before expiration the email should be sent.

• Set the GrowavePointsExpiration trigger in Klaviyo.
• Use the expiration reminder template.

Birthday reward notification

• Trigger: GrowaveBirthdayReward
• Example email subject: Happy birthday! Celebrate with a special gift from us!
• Downloadable template: Happy birthday!
• Purpose: Celebrate customers’ birthdays with personalized emails and rewards, fostering loyalty and appreciation.
• Setup:
  • Enable the "Celebrate a Birthday" rule in Growave.
  • Use the GrowaveBirthdayReward trigger in Klaviyo.
  • Use the birthday template.

VIP tier notifications

• Trigger: GrowaveReachedTier
• Example email subject: Congratulations! You’ve unlocked a new VIP tier!
• Downloadable template: You have reached the tier!
• Purpose: Notify customers when they advance to a higher tier, encouraging further engagement with exclusive benefits.
• Setup:
  • Set up VIP Tiers in Growave.
  • Use the GrowaveReachedTier trigger in Klaviyo.
  • Use the tier notification template.

Wishlist reminders

For customers using the Wishlist feature, Growave offers three types of notifications to keep their saved items top of mind:

1. Your loved items are waiting

• Trigger: GrowaveProductsOnSave
• Example email subject: Your favorite items are still here — don’t miss them!
• Downloadable template: Customer’s loved items are waiting:
  • Grid layout
  • Listing layout
• Purpose: Remind customers about items saved to their wishlist to increase conversions.
• Setup:
  • Switch on Wishlist notifications in Growave and set intervals between emails.
  • Trigger the flow with GrowaveProductsOnSave . Set trigger filter remind_round to 1.

• Use the wishlist reminder template.

• Create separate flows for the second and third reminders in Klaviyo. Set remind_round to 2 and 3 in the trigger filter respectively for subsequent emails.

2. Your wishlist items are back in stock

• Trigger: GrowaveProductsInStock
• Example email subject: Back in stock: Your favorite items are ready for you!
• Downloadable template: Customer’s loved items are back in stock:
  • Grid layout
  • Listing layout
• Purpose: Notify customers when out-of-stock wishlist items are restocked.
• Setup:
  • Use GrowaveProductsInStock as the trigger in Klaviyo.
  • Apply the back-in-stock template.

3. Your wishlist items are on sale

• Trigger: GrowaveProductsOnSale
• Example email subject: A sale on what you love? It’s happening!
• Downloadable template: Customer’s wishlists are on sale:
  • Grid layout
  • Listing layout
• Purpose: Inform customers when their saved items are discounted, driving immediate purchases.
• Setup:
  • Select GrowaveProductsOnSale as the trigger in Klaviyo.
  • Use the sale notification template.

Referral program notifications

Referral program flows ensure seamless communication and encourage referrals by rewarding both the referrer and the referee. Set up the Referral program and switch on relevant notifications to use these triggers.

1. Referred friend received discount

• Trigger: GrowaveFriendReceivedReferral
• Example email subject: Your friend sent you a special discount!
• Downloadable template: You’ve received a reward
• Purpose: Notify referred friends about their rewards to encourage their first purchase.
• Setup:
  • Use GrowaveFriendReceivedReferral as the trigger in Klaviyo.
  • Apply the referral discount template.

2. Referral completed

• Trigger: GrowaveReferralCompleted
• Example email subject: Your referral reward is here — thank you!
• Downloadable template: Your friend used your referral!
• Purpose: Confirm successful referrals and reward the referring customer to encourage more referrals.
• Setup:
  • Use GrowaveReferralCompleted as the trigger in Klaviyo.
  • Apply the referral completion template.

Review request emails

• Trigger: GrowaveReviewRequest
• Example email subject: Share your thoughts on your recent purchase!
• Downloadable template: Request a review for the recently purchased item:
  • Grid layout
  • Listing layout
• Purpose: Gather customer feedback to enhance product visibility and sales.
• Setup:
  • Enable the Reviews app and switch on review request emails in Growave.
  • Use GrowaveReviewRequest as the trigger in Klaviyo.
  • Configure the first reminder by setting the trigger filter remind_round to 1.

• Apply review request template.

• Create separate flows for the second and third review reminders in Klaviyo. Set remind_round to 2 and 3 in the trigger filter respectively for subsequent emails.
• Alternatively, you can send only one email without using the remind_round filter.

By leveraging these triggers and templates, you can create highly personalized flows that engage customers at critical touchpoints, enhancing their loyalty and driving revenue growth. For further assistance, contact support@growave.io or use chat in the bottom-right corner. We're here to help you! 🤗