Growave and Omnisend integration

Omnisend is a powerful integrated marketing platform designed for Shopify stores. It streamlines marketing efforts through automated email campaigns, SMS broadcasts, web push notifications, and other tools that enhance conversions. By leveraging personalized marketing, Omnisend tailors campaigns to align with customer behaviors and needs. When paired with Growave, this integration combines marketing automation with features like loyalty programs, reviews, and wishlists to amplify customer engagement and e-commerce success.

Initial setup for Omnisend integration

1. Install Omnisend: Go to the Integrations section in the Growave admin panel and click the Omnisend app card. Click Install now.

You will be redirected to the Shopify app store. Click Install to continue.

On the next page, click the "Install" button to allow data access for the Omnisend app.

2. Create API key in Omnisend:

After installation, you will be redirected to the Omnisend admin panel. Click your store name in the upper-right corner and select Store settings.

In the left-hand menu, navigate to API keys and click Create API key.

Start typing “Growave” in the app name field, select the Growave: Loyalty, Wishlist & Review app when it appears, and click Connect app.

On the next page, copy the generated API key.

3. Complete the integration in Growave:

• Return to the Integrations section in Growave and open the Omnisend app card. Paste the copied API key into the provided field.
• Select the Growave features (e.g., Reviews, Wishlist, Rewards) you want to activate with Omnisend.
• Click Enable and then Save to initiate the integration.

4. Finalize in Omnisend:

Return to the Omnisend admin panel and select the "I have completed all the steps" checkbox.

Click Confirm to finish the setup.

Once completed, the Growave app will be listed as connected in Omnisend.

Setting up workflows and using Growave templates

Workflows in Omnisend allow you to automate email campaigns based on specific conditions. Here’s how to set them up:

Create a workflow

• Go to the Automation section in Omnisend and click Create workflow.
• Select Create from scratch.

Define the workflow structure

Select a trigger: A trigger is an event or condition that initiates a workflow in Omnisend.

In the right sidebar, click the "Please select event" dropdown, search for Growave, or scroll to the API section and select a trigger.

Growave provides a set of triggers to integrate with Omnisend, including:

• growave-birthday-reward
• growave-earned-points
• growave-friend-received-referral
• growave-points-expiration
• growave-reached-tier
• growave-redeem-reward
• growave-referral-completed
• growave-review-request
• growave-wishlist-back-in-stock
• growave-wishlist-on-sale
• growave-wishlist-on-save

Growave also offers email templates associated with each trigger.

Define audience filters: Use audience filters in Omnisend to narrow down your email recipients based on specific criteria such as demographics, purchase behavior, or engagement history.

📖 Learn more about segmentation in the Omnisend help center

Set up exit conditions: By default, workflows built using Growave triggers do not require specific exit conditions. However, you can use the exit conditions to remove contacts from a workflow when they no longer meet the requirements or when the process is complete.

📖 Learn more about exit conditions in the Omnisend help center

Add an email block and choose the template

Drag and drop the email block to the "+" button.

Use Growave’s email template associated with the trigger.

• Fill in the email subject line, preheader, and sender name fields.
• Click the "Edit content" button in the email block and then "Yes, save" in the popup window.
• Select Change template from the drop-down menu next to the Preview & test button, and then "Continue" to confirm changing the email template.
• Go to the Saved templates tab, choose Growave's template related to the trigger, and click Use template.

📖 Learn more about Growave templates and how to import them

Customize the template as needed, but avoid altering the text of event variables within square brackets (e.g., [[event.VARIABLE_NAME]]) to ensure proper functionality. Once done, click Finish Editing.

📖 Learn more about Growave variables for email templates

Change the name and start the workflow

Give your workflow a descriptive name and click Start workflow.

Repeat these steps to create workflows for other notifications using Growave triggers and templates.

Configuring reminders for Review requests and Wishlisted items

Growave supports up to three reminders for review requests and wishlisted items.

1. Create separate workflows for each reminder:

Use the same template and personalize the content for each workflow.

Set the Trigger filter to remindRound as follows:

• First reminder:remindRound exactly 1
• Second reminder:remindRound exactly 2
• Third reminder:remindRound exactly 3

2. Optional single workflow configuration:

If you prefer not to send different email contents, create a single workflow that doesn’t use the remind_round variable. This workflow will send the same email content three times.

If you have any questions or need assistance, please don’t hesitate to contact our support team at support@growave.io or via the chat icon in the bottom-right corner. We're here to help! 🤗