Growave and Omnisend integration

Omnisend is an integrated marketing platform for e-commerce, including Shopify stores. It streamlines marketing through automated email campaigns, SMS broadcasts, web push notifications, and other tools, boosting conversions. With personalized marketing, Omnisend tailors campaigns to meet customer needs and behaviors. When integrated with Growave, it creates a synergy, combining marketing automation with Growave's capabilities for building customer loyalty, reviews, and more. Together, they optimize e-commerce success.

NOTE: All emails you would like to be sent via Omnisend should be enabled in our Admin Panel. 

First, you need to set up Omnisend:

1) Make sure that your website is connected to Omnisend:

https://app.omnisend.com/accounts/stores

2) Prepare email templates: 

NOTE: These email templates are for the old users, who have already been using Omnisend Integration (before September 2023).
Review request   Download
Wishlist- products in stock Download
Wishlist- products on sale Download
Wishlist- products are waiting Download
Rewards- birthday reward Download
Rewards- earned points Download
Rewards- friend received referral Download
Rewards- points expiration Download
Rewards- reached tier Download
Rewards- redeem reward Download
Rewards- referral completed Download
Download these files (for convenience, transfer them into a separate folder). 

NOTE: These email templates are for the new Omisend users.
Review request   Download
Wishlist- products in stock Download
Wishlist- products on sale Download
Wishlist- products are waiting Download
Rewards- birthday reward Download
Rewards- earned points Download
Rewards- friend received referral Download
Rewards- points expiration Download
Rewards- reached tier Download
Rewards- redeem reward Download
Rewards- referral completed Download

3) Go to Omnisend's admin panel in the store settings section:

Then in Settings choose the "Saved templates" section:

Press the "Import template" button:

and choose "Import HTML":

Name the template by file's title, choose suitable file and upload it:

After that, you will see this template in the Saved Templates:

Repeat the following steps (choosing and saving the template) for all the templates.

4) Next, let's start creating segments and setting up audience filters

Since custom events are used, users who have unsubscribed from the mailing list will still receive notifications as stated in the Omnisend documentation.

If you don’t want to send messages to Unsubscribed users, you have to add an Audience filter and apply it to all Automation workflows to exclude unsubscribers.

1) Go to the 'Audience' page > 'Segments' section > click on 'Create a segment':

2) Choose a pre-built segment and create a segment


5) Now let's start creating a workflow

Go to the "Automation" section and press "Create workflow":

Choose a pre-built automation workflow or click on "Create from scratch":

Set up a trigger, press the trigger block, and choose the exact event (in this case it's "Viewed page"):

Set the 'Audience filter' you created earlier:

Set the ‘Exit conditions’: 

Choose the email template, to do this drag and drop the Email block to the "+" button:

Set a "Subject line" and "Preheader" (they will be displayed in the letter later):

Now let's choose the email template, press the "Edit content" button:

Choose one of the Growave HTML templates:

Confirm the changes in the popup window: 

Click on the “Change template” link from the drop-down menu:

Click on the “Saved templates” tab and choose the template:

Confirm choosing a new template:

Click on the “Finish Editing” button: 

Name your workflow:

Start the workflow:

Create a workflow for each of the remaining notifications using the instructions above. 

( 1 for each pairing event - email template)

6) After creating all workflows, you need to create an API key, to do that go to Store settings-> Integrations & API -> API keys and Create one. You can find more details in the following guide.

Copy API key

Then in Growave's Admin panel go to the "Integrations" section:

Enable Omnisend, click on 'Settings':

Insert the API key in this field:

Click on Settings:

Enable the needed notifications: 

Omnisend: How to use variables - in this guide. you can find the available variables

Save the changes! Congratulations! You have successfully integrated Omnisend

If something doesn't work out or you still have questions, please contact us, we will be happy to help you 😊