How to increase customer engagement with the help of Wishlist

A Wishlist is more than just a convenient way for customers to save products they love — it’s a powerful tool for increasing engagement, driving sales, and enhancing the user experience. With Growave's Wishlist feature, you can encourage customers to interact more with your store, discover new products, and make return visits easier.

In this article, we’ll explore how adding a Wishlist to your store can significantly boost customer engagement and how to maximize its potential.

Key features of the Growave Wishlist

Growave's Wishlist comes with several built-in features that make it easy to engage customers and keep them coming back. Here's how you can leverage these features to improve engagement:

• Unlimited Wishlist boards: Customers can create multiple boards for different events, occasions, or categories. This functionality helps them organize their favorites and encourages further interaction with your products:

• Guest access: You can allow guests to create Wishlists and save products without signing up, making it easier for first-time visitors to engage with your store. If you'd like to prompt them to sign up before saving their Wishlist, go to Wishlist → Settings and enable the "Require guests to provide email addresses" setting:

• Social sharing options: With just one click, users can share their Wishlists or boards with friends via social media, email, or direct link, potentially driving more traffic to your store.

• Seamless integration on the product page: By integrating the "Add to Wishlist" button directly to your product pages, you provide customers with a smooth experience. It’s easier for them to add products to their lists, helping to reduce friction in the shopping process.
• Average rating block on the Wishlist page

In Growave 2.0, product cards on the Wishlist page by default have an average rating block to showcase social proof and help customers make informed decisions.

Tips to maximize Wishlist engagement

To ensure your Wishlist feature is helping to drive engagement, here are a few tips:

• Make the Wishlist easy to find: Display the Wishlist icon in the header, as a floating button on the side of your site, or on the product pages. This ensures customers can easily locate and interact with it.
• Customize the appearance: The Wishlist widget should match your store’s branding, including colors and fonts, to create a seamless user experience. You can customize this in the Wishlist Branding section. Read more about Wishlist customization in Growave 1.0 and Growave 2.0 (if you joined our app after January 22, 2024).
• Leverage email reminders: Growave's Wishlist feature allows you to send email reminders to customers about the products they’ve saved. This helps bring customers back to your site and reminds them of items they’re interested in. Read more about Wishlist notifications.

Growave’s Wishlist helps convert casual visitors into loyal customers by offering personalized shopping experiences, easy sharing options, and re-engagement tools. If you haven’t yet implemented a Wishlist in your store, now is the perfect time to start.

Tracking Wishlist performance

To measure how well your Wishlist feature is performing, navigate to the Wishlist → Manage Wishlist section in the Growave admin panel. There, you can view data like Most loved items and Out-of-stock favorites, and track activity over a selected period to better understand customer behavior:

If you need help setting up or optimizing your Wishlist feature, please get in touch with our support team at support@growave.io or use the chat icon in the bottom-right corner.