How to reward customers for posting reviews

Customers love being rewarded for their actions, and leaving reviews is no exception. With Growave’s Loyalty & Rewards program, you can reward customers for posting both shop and product reviews, helping boost engagement and sales.


Getting started with rewarding reviews

Once you've enabled the Points program, go to its Ways to earn section, click the "Add ways to earn" button and select Leave review earning rule.

Reviews - Add ways to earn rewards - Leave review rule

Now you can customize this rule to fit your brand and customer incentives:

  • Title: Keep title short and engaging to capture your customers’ attention.
  • Description: Briefly describe the rewarding rule and mention the reward type to encourage participation.
  • Reward type: Choose from points, discounts, gift card, or free product.
  • Reward delay: Optionally delay issuing the reward for some period after the review is published.
  • Reward frequency: Set how often a customer can earn rewards for this action within specific period (number of times per 1 day, 7 days, 30 days, 365 days, or lifetime).
  • Extra points for photos: Add bonus points for photo reviews to incentivize more detailed feedback.

Available reward types

Points

Reward customers with points for leaving reviews and set the specific point value. You can also offer extra points for reviews with a photo, but this option is available only when the reward type is set to Points.

Discounts

If you select Discounts as the reward type, you'll have three options: Fixed amount, Percentage, and Free shipping.

Reward types Discount settings

  • Fixed amount discount: Provide a specific dollar amount off the customer’s order.
  • Percentage discount: Offer a percentage off the total order cost.

For both fixed and percentage discounts, you can customize:

  • Discount lifetime: Set an expiration date for the discount code.
  • Prefix for discount codes: Add a custom prefix to discount codes for easy identification.
  • Additional options:
    • Applies to: Choose whether the discount applies to the entire order or selected collections.
    • Minimum purchase amount: Set a minimum order value required to use the discount.
    • Allowed discount combinations: Specify whether the discount can be combined with other discounts (e.g., order, product, or shipping discounts).

Free shipping

When you choose Free shipping as the reward, customers will receive a discount code for free shipping, which they can apply at checkout.

Reward types Free shipping settings

Free shipping options include:

  • Discount lifetime: Set an expiration date for the free shipping code.
  • Prefix for discount codes: Add a custom prefix to free shipping codes.
  • Additional options:
    • Minimum purchase amount: Set a minimum order value required to qualify for free shipping.
    • Free shipping limit: Optionally, disallow free shipping if the shipping rate exceeds a specific amount.
    • Destination: Choose to offer free shipping to all countries or only selected countries.
    • Allowed discount combinations: Specify whether free shipping can be combined with other discounts (order and/or product).

Gift card

Use gift cards as a reward, which customers can redeem during future purchases. Gift card feature is available starting from the Growth plan in Growave.

📖 Learn more about using Gift cards as rewards in Growave.

Free product

Customers can receive a free product as a reward for leaving reviews. Free product feature is available starting from the Entry plan in Growave.

📖 Learn more about using Free products as rewards in Growave


These customizable reward options allow you to tailor your loyalty program to your store's needs and engage customers with exciting incentives.

Important notes

  • Rewards will not be issued for reviews on products that are excluded from the Rewards program. Learn more about how to exclude products or customers from your Rewards program.
  • If Automatically publish reviews setting is disabled, rewards will be issued only after the review is published (+ reward delay period, if set). Please note, that starting from July 8, 2024, all new reviews will be automatically published after 14 days, regardless of your auto-publishing rating setting. This setting is mandatory and cannot be disabled, as it is required by Spotify.

Automatically publish Reviews


If you have any questions or need assistance, don't hesitate to contact our support team at support@growave.io or use the chat icon in the bottom-right corner. We're here to help! 🤗