How to customize email branding in Growave

The Growave app allows you to customize the design and branding of your emails, ensuring they match your store’s aesthetic and create a cohesive brand experience for your customers. This article will guide you through configuring the Email branding settings and provide examples of how these settings apply to your emails.

Accessing email branding settings

1. Navigate to the Branding section on the Growave admin panel.
2. Select Emails to open the email branding customization options.

In the email branding settings, you can adjust various elements such as background, button and text colors and font to match your brand’s identity:

Email styles customization

The Email styles section allows you to define the overall look of the emails, including the background color, foreground color, and text styles.

• Background color: This controls the background color of the email body. For example, you can set it to a soft shade like #FAFBFB for a clean and minimal look.
• Foreground color: This option customizes the color of the main content block with email text and product images. In this example, it's set to white (#FFFFFF ) to maintain a clear contrast with text and images.
• Font family: You can choose a font from the list that reflects your brand’s style.
• Header font size: Adjust the size of the header text to make it more prominent. In the screenshot, it’s set to 24px.
• Body font size: This defines the size of the main content text. It’s set to 16px, providing readability across devices.

Body styles

The Body styles section allows further refinement of your email’s text, link, and button appearance.

• Text color: The main email text color is defined here. In this case, it’s set to black (#000000 ), ensuring easy readability.
• Link color: The link color is set to a blue shade (#072448 ), making it stand out and inviting users to click. In the preview window, this color is used for product links text.
• Button background color: Customizing the button color ensures your calls to action (CTA) are noticeable. In the example, the button is styled with a bold yellow (#ffc100 ) to draw attention to actions like "Write a review."
• Button text color: The text color for the button can be set for optimal contrast. Here, the button text is black (#000000 ), making it easy to read.

Additional elements

Customize additional areas of the email, such as product card and customer reward card colors.

• Product card background color: This controls the background of the product blocks in the email. In the example, it’s a light gray (#F5F5F5 ), providing a neutral background for product images.
• Customer reward card color: Similar to the product card background, this color option allows for customization of the reward card located before footer.

Footer styles

The Footer styles section lets you personalize the email footer, ensuring a professional and consistent design throughout the email.

• Background color: The footer background color is set to a dark blue (#0B1E47 ), providing a strong contrast with the rest of the email and visually separating it from the main content.
• Text color: The footer text color is white (#FFFFFF ), maintaining readability against the dark background.
• Link color: Set the color of links in the footer. Here, links are also white to match the text and keep the design clean.

By using Growave's email branding settings, you can ensure your email communications align with your store’s branding. Experiment with different colors, fonts, and styles to create emails that are both visually appealing and effective in engaging your customers.

If you have any questions or need further assistance, feel free to reach out to us at support@growave.io or use the chat icon in the bottom-right corner.