⚠️ Important
If you're using Growave’s pre-designed templates, you don’t need to worry about variables — they are already embedded within the email text. However, if you plan to create custom email templates, it’s essential to understand that Omnisend uses its own variable templating system. Variables in Growave emails follow this format: [[event.VARIABLE_NAME]].
Variables used in notifications
Each notification in Omnisend relies on specific variables to personalize content. Below is a detailed breakdown of notifications and their associated variables:
Birthday reward
customerName: Customer's name.shopUrl: URL of your shop.shopName: Name of your shop.reward: Indicates the type of reward — either "reward" or "points," depending on your rewards configuration.rewardCode: Discount code for the reward.rewardPoints: Number of points given to the user. Used only whenrewardis equal to "points."buttonUrl: Link to the rewards page or a page where the discount code can be applied, depending on your settings.rewardExpirationDate: Expiration date of the discount code. If no expiration date is set, this variable will be NULL.
Earned points
customerNameshopUrlshopNamecurrentBalance: Customer's current points balance.pointsName: Refers to "points."reward: Contains the value "points."completedAction: Actions for which the user earned points (e.g., Create account, Leave review, Buy X get Y).buttonUrl: Link to the rewards page.rewardPoints: Number of points earned for the action.
Friend received referral
customerNameshopUrlshopNamerewardCode: Discount code for the referral reward.availableRewardTitle: Title of the reward, e.g., "Referral Discount."buttonUrlrewardExpirationDate
Points expiration
customerNameshopUrlshopNamecurrentBalancepointsName: Refers to "points."buttonUrlexpirationDate: Date by which points must be redeemed.
Reached tier
customerNameshopUrlshopNametierName: Name of the tier achieved.
Redeem reward
customerNameshopUrlshopNamerewardCodeavailableRewardTitle: Title of the redeemed reward.buttonUrlrewardExpirationDate
Referral completed
customerNameshopUrlshopNameavailableRewardTitle: Title of the reward earned for a completed referral.
These variables can be placed in the emails via the template editor. Add new block, click {...} button and choose Custom properties or Automation events:
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