Omnisend: How to use variables

Omnisend is an integrated marketing platform for e-commerce, including Shopify stores. It streamlines marketing through automated email campaigns, SMS broadcasts, web push notifications, and other tools, boosting conversions. With personalized marketing, Omnisend tailors campaigns to meet customer needs and behaviors. When integrated with Growave, it creates a synergy, combining marketing automation with Growave's capabilities for building customer loyalty, reviews, and more. Together, they optimize e-commerce success.

NOTE: All emails you would like to be sent via Omnisend should be enabled in our Admin Panel. 

Each HTML template has its variables used to form notification content. The list of notifications and variables that are available in each of them:

Birthday reward

  • customerName
  • shopUrl
  • shopName
  • reward - This variable contains one of two values: “reward”, “points”, it depends on how the rewards were configured.
  • rewardCode - This variable contains a discount code.
  • rewardPoints - This variable contains the number of points given to the user and is used only if the "reward" variable above is equal to "points".
  • buttonUrl - The link leads to the rewards page or a page where you can apply a discount code if the corresponding setting is enabled in rewards.
  • rewardExpirationDate - This variable contains the discount code's end date, sometimes discount code has no end date, so this variable would be NULL.

Earned points

  • customerName
  • shopUrl
  • shopName
  • currentBalance - Current user balance (points).
  • pointsName - The variable contains the following value: points
  • reward - The variable contains the following value: points
  • completedAction - Actions for which the user has earned points and can contain the following values: 
  • Create account
  • Reward for a purchase
  • Leave review
  • Share to twitter
  • Spend $100 to get 30 % off
  • Buy X get Y 
  • Social login 
  • Follow on twitter 
  • Share a wishlist
  • Subscribe to newsletter
  • buttonUrl - The link leads to the rewards page.
  • rewardPoints - This variable contains the number of points given to the user.

Friend received referral

  • customerName
  • shopUrl
  • shopName
  • rewardCode - This variable contains a discount code.
  • availableRewardTitle - This variable contains reward title, example: Referral discount
  • buttonUrl - The link leads to the rewards page or a page where you can apply a discount code if the corresponding setting is enabled in rewards.
  • rewardExpirationDate - This variable contains the discount code's end date, sometimes discount code has no end date, so this variable would be NULL.

Points expiration

  • customerName
  • shopUrl
  • shopName
  • currentBalance - Current user balance (points).
  • pointsName
  • buttonUrl - The link leads to the rewards page.
  • expirationDate - The date by which points must be spent.

Reached tier

  • customerName
  • shopUrl
  • shopName
  • tierName

Redeem reward

  • customerName
  • shopUrl
  • shopName
  • rewardCode - This variable contains a discount code.
  • availableRewardTitle - This variable contains a reward title.
  • buttonUrl - The link leads to the rewards page or a page where you can apply a discount code if the corresponding setting is enabled in rewards.
  • rewardExpirationDate - This variable contains the discount code's end date, sometimes discount code has no end date, so this variable would be NULL.

Referral completed

  • customerName
  • shopUrl
  • shopName
  • availableRewardTitle

These variables can be edited via template editor and organized according to your needs. Feel free to reach out to us, if you need any help!