Omnisend: How to use variables

NOTE: If you're using our templates, you won't need to worry about variables as they're already embedded within the email text. However, if you wish to modify a variable or create your own email template, it's important to note that Omnisend provides its own variable templating system. Our variables are templated in the following format: [[event.VARIABLE_NAME]]

Each HTML template has its variables used to form notification content. The list of notifications and variables that are available in each of them:

Birthday reward

  • customerName
  • shopUrl
  • shopName
  • reward - This variable contains one of two values: “reward”, “points”, it depends on how the rewards were configured.
  • rewardCode - This variable contains a discount code.
  • rewardPoints - This variable contains the number of points given to the user and is used only if the "reward" variable above is equal to "points".
  • buttonUrl - The link leads to the rewards page or a page where you can apply a discount code if the corresponding setting is enabled in rewards.
  • rewardExpirationDate - This variable contains the discount code's end date, sometimes discount code has no end date, so this variable would be NULL.

Earned points

  • customerName
  • shopUrl
  • shopName
  • currentBalance - Current user balance (points).
  • pointsName - The variable contains the following value: points
  • reward - The variable contains the following value: points
  • completedAction - Actions for which the user has earned points and can contain the following values (Create account, Reward for a purchase, Leave review, Share to twitter, Spend $100 to get 30 % off, Buy X get Y, Social login, Follow on twitter, Share a wishlist, Subscribe to newsletter)
  • buttonUrl - The link leads to the rewards page.
  • rewardPoints - This variable contains the number of points given to the user.

Friend received referral

  • customerName
  • shopUrl
  • shopName
  • rewardCode - This variable contains a discount code.
  • availableRewardTitle - This variable contains reward title, example: Referral discount
  • buttonUrl - The link leads to the rewards page or a page where you can apply a discount code if the corresponding setting is enabled in rewards.
  • rewardExpirationDate - This variable contains the discount code's end date, sometimes discount code has no end date, so this variable would be NULL.

Points expiration

  • customerName
  • shopUrl
  • shopName
  • currentBalance - Current user balance (points).
  • pointsName
  • buttonUrl - The link leads to the rewards page.
  • expirationDate - The date by which points must be spent.

Reached tier

  • customerName
  • shopUrl
  • shopName
  • tierName

Redeem reward

  • customerName
  • shopUrl
  • shopName
  • rewardCode - This variable contains a discount code.
  • availableRewardTitle - This variable contains a reward title.
  • buttonUrl - The link leads to the rewards page or a page where you can apply a discount code if the corresponding setting is enabled in rewards.
  • rewardExpirationDate - This variable contains the discount code's end date, sometimes discount code has no end date, so this variable would be NULL.

Referral completed

  • customerName
  • shopUrl
  • shopName
  • availableRewardTitle

Learn more about integrating with Omnisend in our articles:

These variables can be edited via template editor and organized according to your needs. Feel free to reach out to us at support@growave.io or by chat icon in the bottom-right corner, if you need any help!

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