Announce your Loyalty Program through email

Announcing the launch of a Loyalty Program is crucial for maximizing its effectiveness. It helps to inform, engage, and reward customers, leading to increased retention, acquisition, and advocacy. 

Effective communication about the program ensures that customers understand the value it offers and are motivated to participate. Announcing the launch of a Loyalty program is essential for several reasons: 

  • Informing your existing or potential customers
  • Building customer engagement
  • Enhancing Brand loyalty and advocacy

How to create an email campaign? 

Follow this instruction to ensure that your announcement contains all the needed info:

  1. Be clear on how your Loyalty program works (e.g. list rewardable activities and ways customers can exchange points for discounts). 
  2. Include clear Call-To-Action buttons and links that facilitate seamless sign-ups and offer redemptions. Link these elements to your dedicated Rewards deep link for a smoother experience. 
  3. Convey the message that this exclusive offer is specifically reserved for members, as doing so will enhance their sense of loyalty and belonging to the community. 

Your Rewards deep link is 

Deep links are anchor links that redirect customers to specific screens within the Floating Widget, by passing the home page. This is an effective method to guide your customers towards your Loyalty Program. 

Sending email campaign with Klaviyo: 

As integration with Klaviyo is available starting from the Growth plan, you can use these custom properties in your campaigns.

Klaviyo’s campaign wizard guides you through the steps for creating your campaign.

  1. Navigate to the Campaigns tab.
  2. Click Create Campaign.
  3. Choose Email.

You can use these custom properties to quickly copy and paste them into your Klaviyo campaigns. 

Point Balance: {{ person|lookup:"PointBalance"|default:"" }} 

VIP tier title: {{ person|lookup:"TierTitle"|default:"" }} 

Birthdate: {{ person|lookup:"BirthDate"|default:"" }} 

Referral link:  {{ person|lookup:"ReferralLink"|default:"" }}  ( is generated when a customer opens the Rewards tab, Rewards page, or Referral page)  

🚀You can run this newsletter campaign through different email platforms that would better fit your budget and marketing strategy. In summary, announcing the launch of the Loyalty Program is essential for maximizing its effectiveness. 

That's it! Hope it was helpful. Feel free to get in touch with us at or by chat icon in the bottom-right corner, if you have any questions or queries 👍