Announce your Loyalty Program through email

Launching a Loyalty Program is vital for maximizing its impact. It informs, engages, and rewards customers, leading to increased retention, acquisition, and advocacy. Effective communication ensures customers understand the program's value and are motivated to participate.

Why Announce Your Loyalty Program?

  • Inform your existing and potential customers
  • Build customer engagement
  • Enhance brand loyalty and advocacy

Craft your announcement

Follow these steps to ensure your announcement contains all the necessary information:

  1. Clarify program details: Clearly explain how your Loyalty Program works, including rewardable activities and how customers can exchange points for discounts:

EXAMPLE: Earn points for every dollar spent, writing a review, or referring a friend! Collect 100 points and redeem them for a $10 discount on your next purchase. Track your progress and explore all ways to earn in your personalized dashboard.

  1. Include clear call-to-action: Use buttons and links that facilitate seamless sign-ups and offer redemptions. Link these elements to your dedicated Rewards deep link for a smoother experience:

EXAMPLE: Ready to start earning rewards? Click the "Join Now" button to sign up for our Loyalty Program and start earning points today.

NOTE: Your Rewards deep link is https://yoursite.com/#rewards-home .

This deep link is an anchor that redirects customers to the main screen of the Rewards widget. This is an effective method to guide your customers towards your Loyalty Program.

  1. Convey exclusivity: Emphasize that this offer is exclusive to members to enhance their sense of loyalty and belonging.

EXAMPLE: As a valued member of our Loyalty Program, you’ll receive access to special discounts and personalized rewards. This exclusive offer is our way of saying thank you for being part of our community.

Send email campaigns with Klaviyo

With Klaviyo integration available from the Growth plan onward, you can enhance your campaigns using the platform’s intuitive tools. Klaviyo’s Wizard will guide you through the process of creating your campaign:

  1. On the main page of the Kalviyo app, navigate to the Campaigns section.
  2. Click Create Campaign.
  3. Select Email and follow Wizard instructions.

Klaviyo email campaign

Use the following custom properties to personalize your emails:

  • Point Balance: {{ person|lookup:"PointBalance"|default:"" }}
  • VIP Tier Title: {{ person|lookup:"TierTitle"|default:"" }}
  • Birthdate: {{ person|lookup:"BirthDate"|default:"" }}
  • Referral Link: {{ person|lookup:"ReferralLink"|default:"" }} (Generated when a customer opens the Rewards tab, Rewards page, or Referral page.)

Learn more about Growave and Kaviyo integration.

You can also run this newsletter campaign through different email platforms that fit your budget and marketing strategy.


If you have any questions, contact us at support@growave.io or use the chat icon in the bottom-right corner. We’re here to help! 🤗

Related Articles