Adding links and product tags in the shoppable Instagram gallery

In the shoppable Instagram gallery created using Instagram UGC app, you can tag products and add links. These links can direct visitors to your collection page, campaign, or any website, allowing you to guide your audience to specific destinations.


On the photo, you can not only tag products but also add links. The link can be from your new collection page, campaign, or any website. It allows you to direct your audience to that page.

To start, please follow the steps below:


  1. In the Growave admin panel, go to Instagram UGC → Galleries and open a gallery you want to edit.
  2. Click the photo where you wish to add the link.
  3. Enter the link in the text field.
  4. Drag the spot to the desired area on the image.

Added links look like this in the gallery:

Add links on images - shoppable Instagram gallery

NOTE: If you add a link without tagging a product, the "Buy" button won't be display next to the product name in the gallery. This is because links can point to any page. If you use a Shopify Product page link instead of tagging a product, this gallery won't appear on the product page.


How to tag products (product variants) on photos?

Tagging products in the shoppable Instagram gallery makes it easier for customers to buy directly from the photos. It shortens the path from interest to purchase, letting visitors shop your gallery in just a few clicks.

To tag products on your photos, follow these steps:

  1. In the Growave admin panel, go to Instagram UGC → Galleries and open your a gallery you want to edit.
  2. Click on the photo where you want to add a product tag.
  3. Start typing the product name in the text field, and select the desired product from the drop-down list. If the product has variants, choose the variant you wish to tag.

Type and tag products on images - shoppable Instagram gallery

  1. Drag the tag spot to the appropriate location on the image.

Drag a spot tag on images - shoppable Instagram gallery

  1. Done! To tag additional products on the same photo, repeat step 3.

If you need help, feel free to contact us at support@growave.io or via the chat icon in the bottom-right corner. We're here to help!